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WSQ - Search Engine Optimization (SEO) for Small and Medium Enterprises

WSQ - Search Engine Optimization (SEO) for Small and Medium Enterprises

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Take your small or medium enterprise to the next level with our in-depth course on Search Engine Optimization (SEO). This course covers all the essentials, from keyword research and on-page optimization to link building and local SEO strategies. By leveraging real-world examples and engaging in practical exercises, you'll gain the skills necessary to rank higher in search engine results and attract more customers to your business.

Completing this course equips you with a comprehensive understanding of SEO tailored for small and medium enterprises. You'll be able to perform effective keyword research, optimize your website for both search engines and users, and build a backlink strategy that boosts your site's authority. This is the ultimate course for business owners, marketing managers, and anyone who wants to increase organic traffic and revenue for an SME.

Learning Outcomes

By end of the course, learners should be able to

LO1: Evaluate SEO and internet marketing strategies of a website
LO2: Manage keyword research in alignment with SEO
LO3: Provide on-page SEO strategies and recommendations
LO4: Manage off-page SEO strategies and performance across multiple channels
LO5: Monitor google analytics dashboards and reports to evaluate SEO performances

Course Brochure

Download WSQ - Search Engine Optimization (SEO) for Small and Medium Enterprises Brochure

Skills Framework

This course follows the guideline of Search Engine Optimisation (SEO) RET-OTO-4005-1.1 TSC under Retail Skills Framework

Certification

Certificate of Completion from Tertiary Infotech - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Infotech.
OpenCerts from SkillsFuture Singapore - After passing the assessment(s) and achieving at least 75% attendance, participants will receive a OpenCert (aka Statement of Achievement) from SkillsFuture Singapore, certifying that they have achieved the Competency Standard(s) in the above Skills Framework.

WSQ Funding

WSQ funding is only applicable to Singaporeans and PR. Subject to eligibility, the funding support is subjected to funding caps.

Effective for courses starting from 1 Jan 2024
Full Fee	GST	Nett Fee after Funding (Incl. GST)
		Baseline	MCES / SME
$750	$67.50	$442.50	$292.50

Baseline: Singaporean/PR age 21 and above
MCES(Mid-Career Enhanced Subsidy): S'porean age 40 & above

Upon registration, we will advise further on how to tap on the WSQ Training Subsidy.

You can pay the nett fee (after the WSQ training subsidy) by the following :

SkillsFuture Enterprise Credit (SFEC)

Eligible Singapore-registered companies can tap on $10000 SFEC to cover out-of-pocket expenses.Click here to submit SkillsFuture Enterprise Credit

SkillsFuture Credit (SFC)

Eligible Singapore Citizens can use their SFC to offset course fee payable after funding but the $4,000 Additional SFC (Mid-Career Support) cannot be used. Click here for SkillsFuture Credit submission

UTAP

Eligible NTUC members can apply for 50% of the unfunded fee from UTAP, capped up to $250/year and for members aged 40 and above, capped up to $500/year. Click here to submit UTAP

PSEA

Eligible Singapore Citizens can use their PSEA funds to offset course fee payable after funding. Please inform us if you intend to use your PSEA funding.

To check for Post-Secondary Education Account (PSEA) eligibility for this course, Visit SkillsFuture (course code: TGS-2020503501)

Scroll down to “Keyword Tags” to verify for PSEA eligibility.
If there is “PSEA” under keyword tags, the course is eligible for PSEA.

Once you are eligible for PSEA, please download and fill up the PSEA Withdrawal Form and email to us.

Course Code: TGS-2020503501

Post-Course Support

We provide free consultation related to the subject matter after the course.
Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

Course Cancellation/Reschedule Policy

You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commerce.
We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
Note the venue of the training is subject to changes due to availability of the classroom

Course Details

Topic 1 SEO Fundamentals and Strategies

What is Search Engine Optimization
The Fundamentals of How Search Engines Function
Whitehat vs Blackhat SEO Strategies
Top Ranking Factors
Implementation of SEO Strategies.

Topic 2 Manage Keyword Research

What is Keyword Research and Why Is It Important
Free and Premium Keywords Research Tools
Keyword Research Process
How to Build Extensive Keyword List
Analyze Competitor Advertising Links

Topic 3 On-page SEO Strategies and Best Practices

What is On Page SEO
Metas and URL Best Practices
Image Optimization and Best Practices
Indexing & Google Search Console
Site Architecture Best Practices
Content Creation Best Practices
Structured Data
Design and UX Best Practices
Local vs International SEO

Topic 4 Off Page SEO Strategies Across Multiple Channels

What is Off-Page SEO
Why Use Links
Anatomy of a Quality Backlink
Major Off-Page SEO Ranking Factors
Content Marketing
Drip Marketing
Social Media Marketing

Topic 5 Monitor SEO Performance on Google Analytics

Linking up Search Console to Google Analytics
Analyze SEO Performance Across Various Channels
Essential SEO Metrics to Track and Measure SEO Effectiveness
Integrating SEO Analysis to Your Marketing Strategy

Mode of Assessment

Written Assessment - Short Answer Questions (WA-SAQ)
Practical Performance (PP)
Oral Questioning (OQ)

Course Info

Promotion Code

Promo or discount cannot be applied to WSQ courses

Minimum Entry Requirement

Knowledge and Skills

Able to operate using computer functions with minimum Computer Literacy Level 2 based on ICAS Computer Skills Assessment Framework
Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

Positive Learning Attitude
Enthusiastic Learner

Experience

Minimum of 1 year of working experience.
Minimum 18 years old

Minimum Software/Hardware Requirement

Software: NIL

Hardware: Windows and Mac Laptop

About Progressive Wage Model (PWM)

The Progressive Wage Model (PWM) helps to increase wages of workers through upgrading skills and improving productivity.

Employers must ensure that their Singapore citizen and PR workers meet the PWM training requirements of attaining at least 1 Workforce Skills Qualification (WSQ) Statement of Attainment, out of the list of approved WSQ training modules.

For more information on PWM, please visit MOM site.

Funding Eligility Criteria

Individual Sponsored Trainee

Employer Sponsored Trainee

Singapore Citizens or Singapore Permanent Residents of age 21 and above
From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.
Trainee must pass all prescribed tests / assessments and attain 100% competency.
We reserves the right to claw back the funded amount from trainee if he/she did not meet the eligibility criteria.

Singapore Citizens or Singapore Permanent Residents who are DIRECT EMPLOYEE of the sponsoring company.
From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.
Trainee must pass all prescribed tests / assessments and attain 100% competency.
We reserves the right to claw back the funded amount from the employer if trainee did not meet the eligibility criteria.

SkillsFuture Credit:

Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding.

PSEA:

To check for Post-Secondary Education Account (PSEA) eligibility, goto mySkillsFuture portal and search for this course code.
Scroll down to "Keyword Tags" to verify for PSEA eligibility.
If there is “PSEA” under keyword tags, the course is eligible for PSEA.
And if there is no “PSEA” under keyword tags, the course is ineligible for PSEA.
Not all courses are eligible for PSEA funding.

Absentee Payroll (AP) Funding:

$4.50 per hour, capped at $100,000 per enterprise per calendar year.
AP funding will be computed based on the actual number of training hours attended by the trainee.

SFEC:

If the Training Provider has submitted an enrolment for course fee grant claim in Training Partners Gateway (TPGateway), SSG would be able to derive SFEC funding based on this record. There is no need for enterprise to submit any claim request and the SFEC claim will be automatically generated and disbursed.
Where there is no such record, eligible employers are required to submit an SFEC claim after course completion via the SFEC microsite.
SkillsFuture Enterprise Credit (SFEC) Microsite

Steps to Apply Skills Future Claim

The staff will send you an invoice with the fee breakdown.
Login to the MySkillsFuture portal, select the course you’re enrolling on and enter the course date and schedule.
Enter the course fee payable by you (including GST) and enter the amount of credit to claim.
Upload your invoice and click ‘Submit’

SkillsFuture Level-Up Program

The SkillsFuture Level-Up Programme provides greater structural support for mid-career Singaporeans aged 40 years and above to pursue a substantive skills reboot and stay relevant in a changing economy. For more information, visit SkillsFuture Level-Up Programme

Get Additional Course Fee Support Up to $500 under UTAP

The Union Training Assistance Programme (UTAP) is a training benefit provided to NTUC Union Members with an objective of encouraging them to upgrade with skills training. It is provided to minimize the training cost. If you are a NTUC Union Member then you can get 50% funding (capped at $500 per year) under Union Training Assistance Programme (UTAP).

For more information visit NTUC U Portal – Union Training Assistance Program (UTAP)

Steps to Apply UTAP

Note

SSG subsidy is available for Singapore Citizens, Permanent Residents, and Corporates.
All Singaporeans aged 25 and above can use their SkillsFuture Credit to pay. For more details, visit www.skillsfuture.gov.sg/credit
An unfunded course fee can be claimed via SkillsFuture Credit or paid in cash.
UTAP funding for NTUC Union Members is capped at $250 for 39 years and below and at $500 for 40 years and above.
UTAP support amount will be paid to training provider first and claimed after end of class by learner.

Appeal Process

The candidate has the right to disagree with the assessment decision made by the assessor.
When giving feedback to the candidate, the assessor must check with the candidate if he agrees with the assessment outcome.
If the candidate agrees with the assessment outcome, the assessor & the candidate must sign the Assessment Summary Record.
If the candidate disagrees with the assessment outcome, he/she should not sign in the Assessment Summary Record.
If the candidate intends to appeal the decision, he/she should first discuss the matter with the assessor/assessment manager.
If the candidate is still not satisfied with the decision, the candidate must notify the assessor of the decision to appeal. The assessor will reflect the candidate’s intention in the Feedback Section of the Assessment Summary Record.
The assessor will notify the assessor manager about the candidate’s intention to lodge an appeal.
The candidate must lodge the appeal within 7 days, giving reasons for appeal
The assessor can help the candidate with writing and lodging the appeal.
he assessment manager will collect information from the candidate & assessor and give a final decision.
A record of the appeal and any subsequent actions and findings will be made.
An Assessment Appeal Panel will be formed to review and give a decision.
The outcome of the appeal will be made known to the candidate within 2 weeks from the date the appeal was lodged.
The decision of the Assessment Appeal Panel is final and no further appeal will be entertained.
Please click the link below to fill up the Candidates Appeal Form.

Job Roles

SEO Specialist
SME Business Owner
Digital Marketing Manager (SME focus)
Content Strategist (for SMEs)
Local SEO Consultant
SME Webmaster
Digital Marketing Coordinator (SME)
Online Presence Manager (for SMEs)
Brand Manager (SME sector)
Website Developer (catering to SMEs)
Public Relations Officer (for SMEs)
Marketing Communications Specialist (SME segment)
Outreach and Link Building Specialist
E-commerce Manager (SME focus)
Local Business Consultant.

Trainers

Allen Wong – Allen Wong is a forward-thinking digital marketing strategist with a proven track record of generating over $5 million in revenue through strategic online campaigns. As CEO and Founder of Medistation Pte. Ltd., and with prior experience as a marketing manager and consultant, he has successfully enhanced brand visibility and customer engagement across multiple industries. His expertise spans SEO, SEM, CRM, marketing automation, and analytics, enabling him to craft data-driven campaigns that deliver measurable results for SMEs.

In addition to his industry roles, Allen is certified in SEO and adult learning, equipping him with the pedagogical skills to effectively guide SME business owners and professionals. His training emphasizes practical techniques such as keyword optimization, content strategies, and on-page/off-page SEO to help small businesses achieve higher search rankings and customer conversions. Through his learner-centered approach, participants gain both technical knowledge and actionable insights to boost their online presence in competitive markets.

Raymond Teoh (Tham Kim) – Raymond Teoh is an ACLP-certified trainer with over 23 years of leadership experience in the digital marketing industry. He has held senior positions at Singapore Press Holdings, Innity, and iClick Interactive, achieving milestones such as driving a 400% increase in revenue and transforming business units to profitability. Currently, as Director of eDragon Group, he helps SMEs and enterprises expand their digital reach using platforms such as Baidu, WeChat, Ctrip, and Douyin.

As a digital marketing mentor with SIRS (Nanyang Polytechnic) and the Singapore Productivity Centre, Raymond has trained and coached SMEs on SEO, SEM, social media, and content strategies. His workshops are practical, hands-on, and tailored to business needs, focusing on how SMEs can optimize their websites and content for improved visibility and brand awareness. By drawing from decades of real-world experience, he equips learners with actionable SEO strategies that translate directly into business growth.

Patrick Foo – Patrick Foo is an ACTA-certified trainer with a strong background in digital marketing and adult education. With years of experience in training and mentoring, he specializes in breaking down complex SEO concepts into accessible and actionable steps for SME professionals. His expertise lies in keyword research, on-page SEO, and analytics, enabling small businesses to understand how to improve their online rankings and reach.

Patrick’s training approach is highly practical, ensuring learners gain hands-on experience in optimizing their websites using proven SEO techniques. He emphasizes strategies that SMEs can implement immediately, such as improving site structure, creating targeted content, and tracking performance metrics. Through his structured yet engaging delivery, Patrick empowers participants to enhance their digital presence and build long-term online visibility for business growth.