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WSQ - Enhancing Online Presence with AI Powered Search Engine Optimization (SEO)

WSQ - Enhancing Online Presence with AI Powered Search Engine Optimization (SEO)

This course equips participants with the knowledge and practical skills to harness AI-powered SEO strategies for enhancing brand visibility and driving online business growth. Starting with the fundamentals of SEO, learners will explore how search engines function, how AI is reshaping search algorithms, and the role of SEO in digital marketing strategy. Participants will also examine ranking factors, consumer targeting via SERPs, and market trends across major search engines.

Learners will then gain hands-on experience in AI-enhanced keyword research, understanding different keyword types, applying AI-driven keyword analysis tools, and using platforms such as Google Keyword Planner alongside AI alternatives to identify high-value keywords for reaching target customers.

The course further covers on-page SEO with AI tools, including content optimization, meta-data structuring, web page performance, and security practices such as HTTPS. Participants will also leverage AI insights via Google Search Console to improve rankings and gain a competitive edge.

In addition, learners will explore off-page SEO strategies, including building local visibility, creating backlink strategies, promoting branded content, and driving traffic through AI-assisted social media campaigns and marketing activities.

Finally, participants will develop skills to analyze SEO effectiveness using AI-powered analytics. They will set up Google Analytics, interpret performance reports with AI insights, and evaluate campaigns to optimize SEO strategies continuously.

By the end of this course, participants will be able to confidently design and implement AI-driven SEO campaigns that elevate online presence, strengthen brand awareness, and achieve measurable business growth.

Learning Outcomes

LO1: Understand SEO fundamentals.
LO2: Perform Keyword searches.
LO3: Implement on-page SEO techniques.
LO4: Implement off-page SEO techniques.
LO5: Analyse SEO effectiveness.

Course Brochure

Download WSQ - Enhancing Online Presence with AI Powered Search Engine Optimization (SEO)

Skills Framework

This course follows the guideline of Integrated Marketing ICT-SNM-3006-1.1 TSC under ICT Skills Framework

Certification

Certificate of Completion from Tertiary Infotech - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Infotech.
OpenCerts from SkillsFuture Singapore - After passing the assessment(s) and achieving at least 75% attendance, participants will receive a OpenCert (aka Statement of Achievement) from SkillsFuture Singapore, certifying that they have achieved the Competency Standard(s) in the above Skills Framework.

WSQ Funding

WSQ funding is only applicable to Singaporeans and PR. Subject to eligibility, the funding support subjected to funding caps.

Effective for courses starting from 1 Jan 2024
Full Fee	GST	Nett Fee after Funding (Incl. GST)
		Baseline	MCES / SME
$750	$67.50	$442.50	$292.50

Baseline: Singaporean/PR age 21 and above
MCES(Mid-Career Enhanced Subsidy): S'porean age 40 & above

Upon registration, we will advise further on how to tap on the WSQ Training Subsidy.

You can pay the nett fee (after the WSQ training subsidy) by the following :

SkillsFuture Enterprise Credit (SFEC)

Eligible Singapore-registered companies can tap on $10000 SFEC to cover out-of-pocket expenses.Click here to submit SkillsFuture Enterprise Credit

SkillsFuture Credit (SFC)

Eligible Singapore Citizens can use their SFC to offset course fee payable after funding but the $4,000 Additional SFC (Mid-Career Support) cannot be used. Click here for SkillsFuture Credit submission

UTAP

Eligible NTUC members can apply for 50% of the unfunded fee from UTAP, capped up to $250/year and for members aged 40 and above, capped up to $500/year. Click here to submit UTAP

PSEA

Eligible Singapore Citizens can use their PSEA funds to offset course fee payable after funding. Please inform us if you intend to use your PSEA funding.

To check for Post-Secondary Education Account (PSEA) eligibility for this course, Visit SkillsFuture (course code: TGS-2019503343)

Scroll down to “Keyword Tags” to verify for PSEA eligibility.
If there is “PSEA” under keyword tags, the course is eligible for PSEA.

Once you are eligible for PSEA, please download and fill up the PSEA Withdrawal Form and email to us.

Course Code: TGS-2019503343

Post-Course Support

We provide free consultation related to the subject matter after the course.
Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

Course Cancellation/Reschedule Policy

You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commerce.
We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
Note the venue of the training is subject to changes due to availability of the classroom

Course Details

Topic 1: Fundamentals of AI-Powered SEO

Functions of Search Engines and Their Role in Digital Marketing
Popular Internet Search Engines and Market Trends
How Search Engines Work with AI Integration
Understanding Search Engine Results Pages (SERPs) and Consumer Targeting
SEO Ranking Factors, Processes, and the Impact of AI
Aligning SEO with Digital Marketing Strategy

Topic 2: AI-Enhanced Keyword Research

Types of Keywords and Their Marketing Impact
Keyword Analysis with AI Tools for Market Insights
Using Google Keyword Planner and AI-Powered Alternatives
Choosing Effective Keywords to Reach Target Customers

Topic 3: Implementing On-Page SEO with AI Tools

Introduction to On-Page SEO
AI-Powered Web Page Optimization Techniques
Creating Competitive Advantage through AI Insights
Leveraging Google Search Console and AI Analytics
Importance of HTTPS and Site Security for SEO

Topic 4: Implementing Off-Page SEO Strategies

Building Local Visibility with AI-Powered SEO Tools
Backlink Strategies and AI Link Analysis
Content Promotion and Brand Reinforcement with AI Assistance
Driving Traffic with AI-Enhanced Marketing Content and Campaigns
Using AI for Smarter Social Media Marketing Campaigns

Topic 5: Analyzing SEO Effectiveness with AI

Evaluating Marketing Campaigns with AI Metrics
Setting Up and Integrating Google Analytics with AI Tools
Analyzing SEO Performance Reports Using AI Insights
Key Factors that Optimize SEO Effectiveness Through AI

Final Assessment

Written Assessment - Short Answer Questions (WA-SAQ)
Case Study (CS)
Oral Questioning (OQ)

Course Info

Promotion Code

Promo or discount cannot be applied to WSQ courses

Minimum Entry Requirement

Knowledge and Skills

Able to operate using computer functions with minimum Computer Literacy Level 2 based on ICAS Computer Skills Assessment Framework
Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

Positive Learning Attitude
Enthusiastic Learner

Experience

Minimum of 1 year of working experience.
Minimum 18 years old

Minimum Software/Hardware Requirement

Software:

You can download and install the following software:

Hardware: Windows and Mac Laptops

About Progressive Wage Model (PWM)

The Progressive Wage Model (PWM) helps to increase wages of workers through upgrading skills and improving productivity.

Employers must ensure that their Singapore citizen and PR workers meet the PWM training requirements of attaining at least 1 Workforce Skills Qualification (WSQ) Statement of Attainment, out of the list of approved WSQ training modules.

For more information on PWM, please visit MOM site.

Funding Eligility Criteria

Individual Sponsored Trainee

Employer Sponsored Trainee

Singapore Citizens or Singapore Permanent Residents of age 21 and above
From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.
Trainee must pass all prescribed tests / assessments and attain 100% competency.
We reserves the right to claw back the funded amount from trainee if he/she did not meet the eligibility criteria.

Singapore Citizens or Singapore Permanent Residents who are DIRECT EMPLOYEE of the sponsoring company.
From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.
Trainee must pass all prescribed tests / assessments and attain 100% competency.
We reserves the right to claw back the funded amount from the employer if trainee did not meet the eligibility criteria.

SkillsFuture Credit:

Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding.

PSEA:

To check for Post-Secondary Education Account (PSEA) eligibility, goto mySkillsFuture portal and search for this course code.
Scroll down to "Keyword Tags" to verify for PSEA eligibility.
If there is “PSEA” under keyword tags, the course is eligible for PSEA.
And if there is no “PSEA” under keyword tags, the course is ineligible for PSEA.
Not all courses are eligible for PSEA funding.

Absentee Payroll (AP) Funding:

$4.50 per hour, capped at $100,000 per enterprise per calendar year.
AP funding will be computed based on the actual number of training hours attended by the trainee.

SFEC:

If the Training Provider has submitted an enrolment for course fee grant claim in Training Partners Gateway (TPGateway), SSG would be able to derive SFEC funding based on this record. There is no need for enterprise to submit any claim request and the SFEC claim will be automatically generated and disbursed.
Where there is no such record, eligible employers are required to submit an SFEC claim after course completion via the SFEC microsite.
SkillsFuture Enterprise Credit (SFEC) Microsite

Steps to Apply Skills Future Claim

The staff will send you an invoice with the fee breakdown.
Login to the MySkillsFuture portal, select the course you’re enrolling on and enter the course date and schedule.
Enter the course fee payable by you (including GST) and enter the amount of credit to claim.
Upload your invoice and click ‘Submit’

SkillsFuture Level-Up Program

The SkillsFuture Level-Up Programme provides greater structural support for mid-career Singaporeans aged 40 years and above to pursue a substantive skills reboot and stay relevant in a changing economy. For more information, visit SkillsFuture Level-Up Programme

Get Additional Course Fee Support Up to $500 under UTAP

The Union Training Assistance Programme (UTAP) is a training benefit provided to NTUC Union Members with an objective of encouraging them to upgrade with skills training. It is provided to minimize the training cost. If you are a NTUC Union Member then you can get 50% funding (capped at $500 per year) under Union Training Assistance Programme (UTAP).

For more information visit NTUC U Portal – Union Training Assistance Program (UTAP)

Steps to Apply UTAP

Note

SSG subsidy is available for Singapore Citizens, Permanent Residents, and Corporates.
All Singaporeans aged 25 and above can use their SkillsFuture Credit to pay. For more details, visit www.skillsfuture.gov.sg/credit
An unfunded course fee can be claimed via SkillsFuture Credit or paid in cash.
UTAP funding for NTUC Union Members is capped at $250 for 39 years and below and at $500 for 40 years and above.
UTAP support amount will be paid to training provider first and claimed after end of class by learner.

Appeal Process

The candidate has the right to disagree with the assessment decision made by the assessor.
When giving feedback to the candidate, the assessor must check with the candidate if he agrees with the assessment outcome.
If the candidate agrees with the assessment outcome, the assessor & the candidate must sign the Assessment Summary Record.
If the candidate disagrees with the assessment outcome, he/she should not sign in the Assessment Summary Record.
If the candidate intends to appeal the decision, he/she should first discuss the matter with the assessor/assessment manager.
If the candidate is still not satisfied with the decision, the candidate must notify the assessor of the decision to appeal. The assessor will reflect the candidate’s intention in the Feedback Section of the Assessment Summary Record.
The assessor will notify the assessor manager about the candidate’s intention to lodge an appeal.
The candidate must lodge the appeal within 7 days, giving reasons for appeal
The assessor can help the candidate with writing and lodging the appeal.
he assessment manager will collect information from the candidate & assessor and give a final decision.
A record of the appeal and any subsequent actions and findings will be made.
An Assessment Appeal Panel will be formed to review and give a decision.
The outcome of the appeal will be made known to the candidate within 2 weeks from the date the appeal was lodged.
The decision of the Assessment Appeal Panel is final and no further appeal will be entertained.
Please click the link below to fill up the Candidates Appeal Form.

Job Roles

SEO Specialist
E-commerce Manager
Digital Marketing Manager
Content Strategist (for e-Commerce)
E-commerce SEO Analyst
Product Listing Manager
Online Retail Strategist
Affiliate Marketer (e-Commerce focus)
Conversion Rate Optimization Specialist
Web Developer (e-Commerce platforms)
E-commerce Brand Manager
Online Merchandiser
E-commerce Content Creator
E-commerce UX/UI Designer
E-commerce Analytics Specialist.

Trainers

Patrick Foo - Patrick Foo is an ACTA-certified trainer with extensive experience in digital marketing, specializing in Search Engine Optimization (SEO) strategies that drive measurable business results. With a strong background in adult education and a proven ability to simplify complex digital concepts, Patrick has empowered learners from diverse industries to adopt effective SEO techniques for improving online visibility. His expertise spans keyword research, content optimization, website analytics, and technical SEO, enabling participants to enhance brand awareness and strengthen their digital presence.

In addition to his training credentials, Patrick brings practical industry insights gained from supporting organizations in optimizing their digital marketing campaigns. He has guided businesses to improve search rankings, increase organic traffic, and convert online engagement into tangible growth. Learners attending his sessions benefit from hands-on exercises, real-world case studies, and actionable strategies tailored to Singapore’s business landscape. With his engaging and practical teaching style, Patrick ensures participants leave equipped to leverage SEO as a powerful tool for boosting online business success.

Allen Wong - Allen Wong is an accomplished digital marketing strategist and consultant with extensive expertise in Search Engine Optimization (SEO), digital campaigns, and brand development. Over the course of his career, he has successfully driven both B2B and B2C initiatives across industries, implementing SEO and SEM strategies that boosted online visibility, strengthened brand presence, and delivered measurable revenue growth. As CEO and Founder of Medistation Pte. Ltd., Allen combines leadership with technical proficiency, guiding strategic partnerships and digital innovations that have enhanced customer engagement and strengthened business impact.

In addition to his leadership roles, Allen has served as a marketing manager and consultant for multiple organizations, overseeing e-commerce marketing operations, UI/UX improvements, and data-driven campaign execution. Certified in both SEO and adult learning pedagogy, including the Advanced Certificate in Learning and Performance (ACLP) and Advanced Certificate in SEO, he brings a unique blend of technical knowledge and training expertise to his sessions. His courses are designed to be hands-on, engaging, and practical—empowering learners to master SEO techniques that enhance brand awareness, drive traffic, and support long-term online business growth.

Ray Teoh Tham Kim - Raymond Teoh is an accomplished digital marketing leader with over 23 years of experience driving growth and transformation in regional and global organizations. His career spans senior leadership roles at Singapore Press Holdings, Innity, iClick Interactive, and other listed companies, where he achieved milestones such as a 400% revenue increase for SPH and steering iClick from losses to profitability. As Director of eDragon Group, Raymond continues to deliver results-driven digital strategies across platforms including Baidu, WeChat, Ctrip, Douyin, and Little Red Book, helping businesses enhance their online presence and brand visibility.

As an ACLP-certified trainer, Raymond has conducted workshops and mentorship programs with institutions such as Nanyang Polytechnic’s SIRS and the Singapore Productivity Centre. His expertise covers SEO, SEM, social media, content marketing, and livestream sales, blending strategic insight with practical application. With a proven track record in coaching SMEs and guiding senior executives on digital transformation, Raymond equips learners with actionable SEO techniques that enhance brand awareness, improve search rankings, and drive sustainable online business growth.

Customer Reviews (17)

Average Rating: 5.0/5 Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

N/A (Posted on 3/18/2026)

Average Rating: 5.0/5 Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

N/A (Posted on 3/18/2026)

NA Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

The concept of having a hybrid course is not optimal. Trainer is unable to juggle between looking at the laptop screen and attending to the physical students attending. Not friendly to keep switching screens. Motive of signing up was to learn more in AI usage and integration to traditional SEO, but almost 90% of the course is about SEO and 10% about AI. The course description can be quite misleading. You can see the AI words appearing in the course description frequently but the topic about AI in the course is very brief. (Posted on 11/26/2025)

Recommended Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 11/26/2025)

Recommended Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

It will b good to include more AI content in terms of prompts that can help in SEO (Posted on 11/26/2025)