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WSQ - Social Media Marketing with Instagram

WSQ - Driving Brand Engagement with Proven Instagram Social Media Marketing Strategies

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Are you ready to supercharge your brand's online presence? Dive into the world of Social Media Marketing with Instagram, where you'll uncover the secrets to boosting your brand's visibility and engagement on this popular platform. In this comprehensive course, we'll equip you with the knowledge and skills to harness the full potential of Instagram for your business. From crafting compelling content to creating effective advertising campaigns, our expert instructors will guide you through every aspect of Instagram marketing.

By the end of this course, you'll be able to develop a winning social media strategy tailored specifically to Instagram's unique features. You'll learn how to captivate your audience, gain more followers, and convert them into loyal customers. Plus, with up to 70% WSQ funding subsidy available, this is an opportunity you can't afford to miss. Join us today and take your brand's Instagram presence to the next level!

Learning Outcomes

By the end of the course, learners will be able to 

  • LO1: Develop a plan and objectives for social marketing campaign
  • LO2: Evaluate social market opportunities and the feasibility of various social media platforms
  • LO3: Create a Instagram social media campaign and monitor its outcome.
  • LO4: Evaluate the usage of Instagram campaigns and its impact on the organization

Course Brochure

Download WSQ - Driving Brand Engagement with Proven Instagram Social Media Marketing Strategies Brochure

Skills Framework

This course follows the guideline of Social Media Marketing RET-OTO-4007-1.1 TSC under Retail Skills Framework

Certification

  • Certificate of Completion from Tertiary Infotech - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Infotech.

  • OpenCerts from SkillsFuture Singapore - After passing the assessment(s) and achieving at least 75% attendance, participants will receive a OpenCert (aka Statement of Achievement) from SkillsFuture Singapore, certifying that they have achieved the Competency Standard(s) in the above Skills Framework.

WSQ Funding

WSQ funding is only applicable to Singaporeans and PR. Subject to eligibility, the funding support is subjected to funding caps.

Effective for courses starting from 1 Jan 2024
Full Fee GST Nett Fee after Funding (Incl. GST)
Baseline MCES / SME
$720.00 $64.80 $424.80 $280.80

Baseline: Singaporean/PR age 21 and above
MCES(Mid-Career Enhanced Subsidy): S'porean age 40 & above

Upon registration, we will advise further on how to tap on the WSQ Training Subsidy.

You can pay the nett fee (after the WSQ training subsidy) by the following :

SkillsFuture Enterprise Credit (SFEC)

Eligible Singapore-registered companies can tap on $10000 SFEC to cover out-of-pocket expenses.Click here to submit SkillsFuture Enterprise Credit

SkillsFuture Credit (SFC)

Eligible Singapore Citizens can use their SFC to offset course fee payable after funding but the $4,000 Additional SFC (Mid-Career Support) cannot be used. Click here for SkillsFuture Credit submission

UTAP

Eligible NTUC members can apply for 50% of the unfunded fee from UTAP, capped up to $250/year and for members aged 40 and above, capped up to $500/year. Click here to submit UTAP

PSEA

Eligible Singapore Citizens can use their PSEA funds to offset course fee payable after funding.

To check for Post-Secondary Education Account (PSEA) eligibility for this course, Visit SkillsFuture (course code: TGS-2021003023)
  • Scroll down to “Keyword Tags” to verify for PSEA eligibility.
  • If there is “PSEA” under keyword tags, the course is eligible for PSEA.

Once you are eligible for PSEA, please download and fill up the PSEA Withdrawal Form and email to us. 

Course Code: TGS-2021003023

Fee

$720.00 (GST-exclusive)
$784.80 (GST-inclusive)

The course fee listed above is before subsidy/grant, if applicable. We will apply for the grant and send you the invoice with nett fee.

Course Date

* Required Fields

Course Information

  • Session (days): 2
  • Duration (hrs): 16
  • Level: Beginner
  • Additional Note: Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.
  • Venue:

    All courses except hydroponics courses:

    12 Woodlands Square #07-85/86/87 Woods Square Tower 1, Singapore 737715. 5 mins walk from Woodlands (NS9) MRT station.

    The venue is disabled-friendly.


    Hydroponics courses:

    MEOD Farm 13 Neo Tiew Harvest Ln, Singapore 719838

Post-Course Support

  • We provide free consultation related to the subject matter after the course.
  • Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

Course Cancellation/Reschedule Policy

  • You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commerce.
  • We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
  • Note the venue of the training is subject to changes due to availability of the classroom

Course Details

Topic 1: Plan a Social Media Marketing Campaign

  • Overview of various social media platforms
  • Examples of social media advertisements
  • Map out customer journey using customer personas tools
  • Values of building a community of advocates
  • Establish social media objective
  • Develop a social media marketing plan

Topic 2: Evaluate Social Media Marketing Opportunities and Platforms

  • Social media competitive and audience evaluation using Audience Insight
  • Feasibility and comparison of Using various social media platforms
  • Advantages of using Instagram social media platform

Topic 3: Create a Instagram Social Media Marketing Campaign

  • Market penetration potential of Instagram in the local context
  • Create Instagram photos and videos posts
  • Using hashtag and location
  • Anatomy of Instagram Ads campaign structure
  • Privacy and Copyright Considerations

Topic 4: Evaluate Instagram Social Media Marketing Performance

  • Create and install Pixel to collect performance data
  • Understand key social media performance and advertising ROI metrics
  • Set up custom and automated reporting
  • Manage consumer reviews and user-generated content
  • Audience, budget, scheduling and placement Optimization
  • Tools for social media scheduling
  • Retargeting strategies

Final Assessment

  • Written Assessment - Short Answer Questions (WA-SAQ)
  • Practical Performance (PP)

Course Info

Promotion Code

Promo or discount cannot be applied to WSQ courses

Minimum Entry Requirement

Knowledge and Skills

  • Able to operate using computer functions
  • Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Experience

  • Minimum of 1 year of working experience.

Minimum Software/Hardware Requirement

Software:

You can download and install the following software:

Hardware: Windows and Mac Laptops

About Progressive Wage Model (PWM)

The Progressive Wage Model (PWM) helps to increase wages of workers through upgrading skills and improving productivity. 

Employers must ensure that their Singapore citizen and PR workers meet the PWM training requirements of attaining at least 1 Workforce Skills Qualification (WSQ) Statement of Attainment, out of the list of approved WSQ training modules.

For more information on PWM, please visit MOM site.

Funding Eligility Criteria

Individual Sponsored Trainee Employer Sponsored Trainee
  • Singapore Citizens or Singapore Permanent Residents of age 21 and above
  • From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.​
  • Trainee must pass all prescribed tests / assessments and attain 100% competency.
  • We reserves the right to claw back the funded amount from trainee if he/she did not meet the eligibility criteria.
  • Singapore Citizens or Singapore Permanent Residents who are DIRECT EMPLOYEE of the sponsoring company.
  • From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.​
  • Trainee must pass all prescribed tests / assessments and attain 100% competency.
  • We reserves the right to claw back the funded amount from the employer if trainee did not meet the eligibility criteria.

 SkillsFuture Credit: 

  • Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding.

 PSEA:

  • To check for Post-Secondary Education Account (PSEA) eligibility, goto mySkillsFuture portal and search for this course code.
  • Scroll down to "Keyword Tags" to verify for PSEA eligibility.
  • If there is “PSEA” under keyword tags, the course is eligible for PSEA.  
  • And if there is no “PSEA” under keyword tags, the course is ineligible for PSEA. 
  • Not all courses are eligible for PSEA funding.

 Absentee Payroll (AP) Funding: 

  • $4.50 per hour, capped at $100,000 per enterprise per calendar year.
  • AP funding will be computed based on the actual number of training hours attended by the trainee.

 SFEC:

  • If the Training Provider has submitted an enrolment for course fee grant claim in Training Partners Gateway (TPGateway), SSG would be able to derive SFEC funding based on this record. There is no need for enterprise to submit any claim request and the SFEC claim will be automatically generated and disbursed.
  • Where there is no such record, eligible employers are required to submit an SFEC claim after course completion via the SFEC microsite.
  • SkillsFuture Enterprise Credit (SFEC) Microsite 

 

Steps to Apply Skills Future Claim

  • The staff will send you an invoice with the fee breakdown.
  • Login to the MySkillsFuture portal, select the course you’re enrolling on and enter the course date and schedule.
  • Enter the course fee payable by you (including GST) and enter the amount of credit to claim.
  • Upload your invoice and click ‘Submit’

SkillsFuture Level-Up Program

The  SkillsFuture Level-Up Programme provides greater structural support for mid-career Singaporeans aged 40 years and above to pursue a substantive skills reboot and stay relevant in a changing economy. For more information, visit SkillsFuture Level-Up Programme

Get Additional Course Fee Support Up to $500 under UTAP

The Union Training Assistance Programme (UTAP) is a training benefit provided to NTUC Union Members with an objective of encouraging them to upgrade with skills training. It is provided to minimize the training cost. If you are a NTUC Union Member then you can get 50% funding (capped at $500 per year) under Union Training Assistance Programme (UTAP).

For more information visit NTUC U Portal – Union Training Assistance Program (UTAP)

Steps to Apply UTAP

  • Log in to your U Portal account to submit your UTAP application upon completion of the course.

Note

  • SSG subsidy is available for Singapore Citizens, Permanent Residents, and Corporates.
  • All Singaporeans aged 25 and above can use their SkillsFuture Credit to pay. For more details, visit www.skillsfuture.gov.sg/credit
  • An unfunded course fee can be claimed via SkillsFuture Credit or paid in cash.
  • UTAP funding for NTUC Union Members is capped at $250 for 39 years and below and at $500 for 40 years and above.
  • UTAP support amount will be paid to training provider first and claimed after end of class by learner.

Appeal Process

  1. The candidate has the right to disagree with the assessment decision made by the assessor.
  2. When giving feedback to the candidate, the assessor must check with the candidate if he agrees with the assessment outcome.
  3. If the candidate agrees with the assessment outcome, the assessor & the candidate must sign the Assessment Summary Record.
  4. If the candidate disagrees with the assessment outcome, he/she should not sign in the Assessment Summary Record.
  5. If the candidate intends to appeal the decision, he/she should first discuss the matter with the assessor/assessment manager.
  6. If the candidate is still not satisfied with the decision, the candidate must notify the assessor of the decision to appeal. The assessor will reflect the candidate’s intention in the Feedback Section of the Assessment Summary Record.
  7. The assessor will notify the assessor manager about the candidate’s intention to lodge an appeal.
  8. The candidate must lodge the appeal within 7 days, giving reasons for appeal 
  9. The assessor can help the candidate with writing and lodging the appeal.
  10. he assessment manager will collect information from the candidate & assessor and give a final decision.
  11. A record of the appeal and any subsequent actions and findings will be made.
  12. An Assessment Appeal Panel will be formed to review and give a decision.
  13. The outcome of the appeal will be made known to the candidate within 2 weeks from the date the appeal was lodged.
  14. The decision of the Assessment Appeal Panel is final and no further appeal will be entertained.
  15. Please click the link below to fill up the Candidates Appeal Form.

Job Roles

  • Social Media Manager
  • Instagram Marketing Specialist
  • Content Creator
  • Digital Marketing Strategist
  • Brand Manager
  • Influencer Manager
  • Community Manager
  • E-commerce Marketing Specialist
  • Social Media Analyst
  • Influencer (looking to enhance business partnerships)
  • Creative Director (digital focus)
  • PR Specialist (with social media emphasis)
  • Ad Campaign Manager (Instagram focus)
  • Digital Branding Specialist
  • Event Promoter (leveraging Instagram).

Trainers

Ray Teoh (Tham Kim) – Ray Teoh is an ACLP-certified trainer with more than 23 years of experience in digital marketing, sales management, and business leadership. He has held senior roles at Singapore Press Holdings, Innity, and iClick Interactive, where he achieved milestones such as driving 400% revenue growth and leading regional expansion into Southeast Asia and China. Currently Director of eDragon Group, he advises businesses on leveraging social and digital platforms such as Instagram, Douyin, and WeChat for brand growth.

In his Instagram marketing training, Ray focuses on combining content creation, analytics, and engagement strategies to help learners build impactful campaigns. He emphasizes how Instagram can be used to strengthen brand identity, increase customer loyalty, and generate leads. With his wealth of industry leadership and digital expertise, Ray equips participants with the skills to design and execute high-impact Instagram strategies.

Allen Wong – Allen Wong is a digital marketing strategist and entrepreneur with extensive experience in social media management, campaign optimization, and brand engagement. As CEO and Founder of Medistation Pte. Ltd., he successfully generated over $5 million in revenue through targeted online marketing campaigns. His expertise spans SEO, SEM, CRM, and advanced analytics, with a strong focus on leveraging Instagram and other social platforms for lead generation and customer retention.

In his Instagram-focused training, Allen emphasizes actionable strategies for running high-conversion campaigns. His sessions cover influencer marketing, ad optimization, and Instagram analytics, equipping learners with practical knowledge to maximize reach and ROI. By combining entrepreneurial success with digital strategy expertise, he empowers participants to confidently use Instagram as a growth engine for their businesses.

Patrick Foo – Patrick Foo is an ACLP-certified trainer with more than 15 years of professional experience in business development, sales, and digital marketing. He has trained learners across diverse industries in adopting digital platforms to grow their businesses, focusing on social media strategies and customer engagement. His career background in sales and marketing provides him with a strong foundation in creating customer-centric digital strategies that resonate with target audiences.

In his Instagram marketing training, Patrick emphasizes how small businesses and professionals can use Instagram to tell their brand stories effectively. His sessions guide learners through optimizing profiles, creating engaging content, and using Instagram’s tools to drive lead generation. By blending practical training with a business-focused approach, Patrick ensures participants gain confidence in applying Instagram strategies to grow their reach and customer base.

Janice Ong – Janice Ong is an ACLP-certified trainer and consultant with more than 20 years of experience in digital marketing, e-commerce, and business development. She has held senior roles at Creative Technology, where she managed worldwide e-commerce and sales operations, driving multimillion-dollar revenues. Since 2014, she has delivered WSQ and corporate training in SEO, SEM, and social media marketing, helping entrepreneurs and businesses maximize digital platforms.

In her Instagram training, Janice focuses on equipping learners with practical techniques to create customer-focused campaigns. Her sessions cover Instagram content strategies, community engagement, and analytics interpretation to ensure businesses can attract and retain loyal audiences. By combining technical know-how with commercial insights, she helps learners build Instagram campaigns that translate into tangible business results.

Customer Reviews (20)

will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 3/18/2025)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
I have learned exactly what I needed to know in the real world application from Kesston.
This is an excellent training course for me to gain a better understanding which the trainer discussed the topic untouched in great details. (Posted on 12/10/2024)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 7/18/2024)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 7/16/2024)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Thankful to the trainer, Mr Kesston Tang, who is very knowledgeable, patient and has vast practical and relevant experiences. All these have made my learning experiences very pleasant, enjoyable and beneficial, and I learned a lot from the trainer. (Posted on 9/21/2023)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Trainer Kesston is very passionate and very knowledgable (Posted on 5/23/2023)
might recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
The duration is a little too short. Need to improve on the content as well. (Posted on 5/23/2023)
Kesston is a very patient and knowledgeable trainer/lecturer. He make sure we learned from practical hand-on exercises. Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Kesston is a very patient and knowledgeable trainer/lecturer. He make sure we learned from practical hand-on exercises.

Requires more time for us to do practical hand-on exercises. (Posted on 5/23/2023)
might recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 4/21/2023)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Kesston was really patient and accommodative despite the restrictions of hybrid format he ensured that I was always keeping up with the class. All was good (Posted on 4/20/2023)
Excellent instructor. Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Excellent instructor.
Excellent training.
Excellent materials. (Posted on 12/23/2021)
might recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
The course material is not up to-date. Different from current Instagram settings. To update course material.Will be good to have more hands on. (Posted on 11/22/2021)
Trainer was very knowledgeable Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
provide sugar for hot drinks? sounds like a strange request but it would make tea taste a lot better.
it was full of relevant information and Kesston was very knowledgeable and generous with his knowledge sharing. I had fun the last two days (Posted on 11/19/2021)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 11/12/2021)
Trainer Ryan's one of the best Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Trainer Ryan has put in effort to study and analyze our agency's social media account and welcome us to contact him if we need any help even after the course. He's one of the best. (Posted on 11/12/2021)
Trainer (Ryan) was excellent! Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
Trainer (Ryan) was excellent! He even went the extra mile to tailor and improve the course to meet our needs and expectations! He was very knowledgeable in the social media and explained very wel
Dummy account to use (Posted on 11/12/2021)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 11/12/2021)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 5/12/2021)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
It’s very informative
Classroom too cold that’s all (Posted on 4/28/2021)
will recommend Review by Course Participant/Trainee
1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment
. (Posted on 4/28/2021)

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About Us

Tertiary Infotech Academy, established in 2012, is a leading skills-based training provider dedicated to supporting Singapore’s Industry 4.0 transformation. We are a registered Private Education Institute (PEI), offering Diploma and Advanced Certificate programs in Cyber Security and Artificial Intelligence.

As a strong advocate for professional and lifelong learning, we are a WSQ and IBF Approved Training Organisation (ATO). We also serve as an Authorized Training Partner for major global technology and certification bodies, including Microsoft, CompTIA, AWS, Pearson VUE, Autodesk, Linux Foundation.

In addition, our academy is both a Pearson VUE, Kryterion, PSI Authorized Test Centers enabling learners to access industry-recognized examinations in a convenient and professional environment.

Training Grants and Subsidies

WSQ: Company and Singaporeans/PR can apply WSQ 70-90% funding depending on eligibility
SkillsFuture Enterprise Credit (SFEC) - Eligible Singapore-registered companies can tap on $10000 SFEC to cover up to 90% of out-of-pocket expense
SkillsFuture Credit: All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses.
IBF-STS Companies and Singaporeans/PR can apply IBF-STS 70-90% funding depending on eligibility
UTAP: NTUC members enjoy 50% subsidy for unfunded course fee support for up to $250 each year when you sign up for courses supported under UTAP
PSEA: Individual can pay using using their Post Secondary Education Account

Authorised Training Partners
1

Microsoft Learning Partner

2

CompTIA Authorised Delivery Partner

3

Linux Foundations Authorised Training Partner

4

AWS Authorised Training Partner (Reseller)

5

Autodesk Authorised Training Center

6

Pearson Vue Authorised Training Partner

Authorized Testing Centers
1

Pearson VUE Authorised Test Center

2

Kryterion Authorized Testing Center

3

PSI Authorized Testing Center

Approved Training Organizations
1

WSQ Approved Training Organization

2

Institute of Banking & Finance (IBF) Approved Training Provider

3

Singapore Chartered Accountant (SAC) Accredited Training Organisation

4

Approved Private Educational Insitutes (PEI)

Approved Suppliers
1

GeBiz Registered Supplier

Regional Training Centers
1

Singapore (Headquarter)

2

Malaysia Kuala Lumpur and Penang

3

Bhutan

4

India

5

Ghana Accra

6

Nigeria Lagos

Contact Us Information

+65 6100 0613

whatsapp

https://wa.me/6588666375

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Tertiary Courses SG AI Chatbot

AI Chatbot

Tertiary Courses SG GPT

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enquiry@tertiaryinfotech.com

Training Centers venue :
12 Woodlands Square, #07-85/86/87, Woods Square Tower 1, Singapore 737715 (Disabled-Friendly) .

Mailing address:
12 Woodlands Square, #07-86, Woods Square Tower 1, Singapore 737715

Information
Enquires
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