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Professional Networking and Lead Generation on LinkedIn

Professional Networking and Lead Generation on LinkedIn

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Unlock the untapped potential of LinkedIn for your business with our specialized course in Social Media Marketing with LinkedIn. This course covers essential tactics from creating compelling posts and leveraging LinkedIn Analytics to B2B lead generation and building a strong professional network. You'll engage in hands-on exercises and study real-world examples, ensuring that you can implement what you've learned immediately.

By the end of this course, you'll have an in-depth understanding of how to utilize LinkedIn as a powerful marketing tool for both individual and business objectives. You'll be equipped to optimize your LinkedIn profile, create and curate content that resonates with your target audience, and understand how to leverage LinkedIn Ads for maximum ROI. Whether you're a business owner or a marketing professional, this course will arm you with the skills to make the most out of LinkedIn.

Learning Outcomes

By the end of the course, learners will be able to

LO1: Establish Linkedin social media objectives and develop a social marketing plan.
LO2: Evaluate social media marketing opportunities on LinkedIn and compare with other social media platforms.
LO3: Monitor the outcome of LinkedIn’s advertising effectiveness.
LO4: Evaluate usage of Linkedin social media and its impact on organization.

Course Brochure

TBD

Certification

Certificate of Completion from Tertiary Infotech - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Infotech.

WSQ Funding

No funding is available for this course.

Course Code: C1256

Fee

$750.00 (GST-exclusive)

$817.50 (GST-inclusive)

The course fee listed above is before subsidy/grant, if applicable. We will apply for the grant and send you the invoice with nett fee.

Mode of Training

Physical Classroom Training
Synchronised Teaching using ZOOM
Corporate Training at Company Premise

Course Date * Course Date

Course Time * Course Time

9:30am - 5:30pm

No. of Participants

Sponsorship

Self-Sponsored
Employer-Sponsored

Name(s) on Certificate *

Additional Message or Emails for Course Notification

* Required Fields

Post-Course Support

We provide free consultation related to the subject matter after the course.
Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

Course Cancellation/Reschedule Policy

You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commerce.
We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
Note the venue of the training is subject to changes due to availability of the classroom

Course Details

Topic 1: Develop Social Media Marketing Plan for LinkedIn

Key elements of a LinkedIn social media plan
Setup a credible organizational or personal profile on LinkedIn
Setup data privacy and confidentiality requirement
Develop Linkedin marketing plan and strategy

Topic 2: Evaluate LinkedIn Networking Opportunities

Build up networks on LinkedIn
Create Linkedin Page
Create Content
Copyright and IP
Use Hashtags
Start a conversation with new connection

Topic 3: Reach Out to Potential Customers with LinkedIn’s Advertising

Linkedin’s advertising capabilities
Setup sponsored content
Setup Ads
Install Insight tag
Monitor the outcome and review performance

Topic 4: Grow Your Business with LinkedIn

Explore Linkedin’ analytics
Analyze performance
Bidding and budgeting strategy
Consider customer review and retargeting strategy
Using employee advocacy to grow company brand
Establish objectives to grow your business with LinkedIn

Final Assessment

Written Assessment - Short Answer Questions (WA-SAQ)
Practical Performance (PP)

Course Info

Promotion Code

Promo or discount cannot be applied to WSQ courses

Minimum Entry Requirement

Knowledge and Skills

Able to operate using computer functions
Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

Positive Learning Attitude
Enthusiastic Learner

Experience

Minimum of 1 year of working experience.

Minimum Software/Hardware Requirement

Software:

You can download and install the following software:

LinkedIn Ads Manager

Hardware: Windows and Mac Laptops

About Progressive Wage Model (PWM)

The Progressive Wage Model (PWM) helps to increase wages of workers through upgrading skills and improving productivity.

Employers must ensure that their Singapore citizen and PR workers meet the PWM training requirements of attaining at least 1 Workforce Skills Qualification (WSQ) Statement of Attainment, out of the list of approved WSQ training modules.

For more information on PWM, please visit MOM site.

Funding Eligility Criteria

Individual Sponsored Trainee

Employer Sponsored Trainee

Singapore Citizens or Singapore Permanent Residents of age 21 and above
From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.
Trainee must pass all prescribed tests / assessments and attain 100% competency.
We reserves the right to claw back the funded amount from trainee if he/she did not meet the eligibility criteria.

Singapore Citizens or Singapore Permanent Residents who are DIRECT EMPLOYEE of the sponsoring company.
From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.
Trainee must pass all prescribed tests / assessments and attain 100% competency.
We reserves the right to claw back the funded amount from the employer if trainee did not meet the eligibility criteria.

SkillsFuture Credit:

Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding.

PSEA:

To check for Post-Secondary Education Account (PSEA) eligibility, goto mySkillsFuture portal and search for this course code.
Scroll down to "Keyword Tags" to verify for PSEA eligibility.
If there is “PSEA” under keyword tags, the course is eligible for PSEA.
And if there is no “PSEA” under keyword tags, the course is ineligible for PSEA.
Not all courses are eligible for PSEA funding.

Absentee Payroll (AP) Funding:

$4.50 per hour, capped at $100,000 per enterprise per calendar year.
AP funding will be computed based on the actual number of training hours attended by the trainee.

SFEC:

If the Training Provider has submitted an enrolment for course fee grant claim in Training Partners Gateway (TPGateway), SSG would be able to derive SFEC funding based on this record. There is no need for enterprise to submit any claim request and the SFEC claim will be automatically generated and disbursed.
Where there is no such record, eligible employers are required to submit an SFEC claim after course completion via the SFEC microsite.
SkillsFuture Enterprise Credit (SFEC) Microsite

Steps to Apply Skills Future Claim

The staff will send you an invoice with the fee breakdown.
Login to the MySkillsFuture portal, select the course you’re enrolling on and enter the course date and schedule.
Enter the course fee payable by you (including GST) and enter the amount of credit to claim.
Upload your invoice and click ‘Submit’

SkillsFuture Level-Up Program

The SkillsFuture Level-Up Programme provides greater structural support for mid-career Singaporeans aged 40 years and above to pursue a substantive skills reboot and stay relevant in a changing economy. For more information, visit SkillsFuture Level-Up Programme

Get Additional Course Fee Support Up to $500 under UTAP

The Union Training Assistance Programme (UTAP) is a training benefit provided to NTUC Union Members with an objective of encouraging them to upgrade with skills training. It is provided to minimize the training cost. If you are a NTUC Union Member then you can get 50% funding (capped at $500 per year) under Union Training Assistance Programme (UTAP).

For more information visit NTUC U Portal – Union Training Assistance Program (UTAP)

Steps to Apply UTAP

Note

SSG subsidy is available for Singapore Citizens, Permanent Residents, and Corporates.
All Singaporeans aged 25 and above can use their SkillsFuture Credit to pay. For more details, visit www.skillsfuture.gov.sg/credit
An unfunded course fee can be claimed via SkillsFuture Credit or paid in cash.
UTAP funding for NTUC Union Members is capped at $250 for 39 years and below and at $500 for 40 years and above.
UTAP support amount will be paid to training provider first and claimed after end of class by learner.

Job Roles

LinkedIn Marketing Specialist
B2B Digital Marketing Manager
Brand Manager (B2B focus)
Recruitment Marketing Specialist
Content Strategist (focused on professional audiences)
Social Media Manager (B2B enterprises)
Corporate Communications Specialist
Sales Development Representative (using LinkedIn for outreach)
Personal Branding Coach
Employee Advocacy Program Manager
Thought Leadership Strategist
PR Specialist (with a focus on corporate profiles)
Lead Generation Specialist (using LinkedIn)
Business Development Manager (leveraging LinkedIn)
Talent Acquisition Specialist (employer branding).

Trainers

Ray Teoh Tham Kim – Ray Teoh is an ACLP-certified trainer with over 23 years of leadership in the digital marketing industry, driving growth for NASDAQ-listed and regional companies. He has held senior roles at Singapore Press Holdings, Innity, and iClick Interactive, where he transformed businesses through data-driven digital strategies and social media engagement. As a digital marketing mentor with SIRS and Singapore Productivity Centre, he has guided SMEs and executives in adopting effective networking and marketing practices.

In his LinkedIn training, Ray emphasizes building professional visibility, optimizing personal branding, and applying lead-generation techniques that align with business goals. Drawing on his experience coaching CEOs and leading high-performing sales teams, he equips learners with actionable strategies to connect with decision-makers, grow influence, and generate quality leads using LinkedIn’s platform and analytics tools.

Patrick Foo – Patrick Foo is an ACLP-certified trainer with extensive experience in corporate training, specializing in digital skills, communication, and business development. Having trained professionals across diverse industries, he combines his background in business operations with a learner-centered approach to deliver practical, outcome-driven sessions. His expertise includes equipping professionals with the tools to strengthen personal branding and leverage digital platforms for growth.

In his LinkedIn networking training, Patrick focuses on guiding learners to craft compelling profiles, build authentic networks, and apply LinkedIn tools strategically for lead generation. Through hands-on exercises and case studies, he helps participants develop the confidence and strategies needed to engage clients, expand networks, and create new business opportunities.

Allen Wong – Allen Wong is an ACLP-certified trainer and digital marketing strategist with proven success in generating over $5M in revenue through performance-driven campaigns. As CEO of Medistation and a consultant for multiple clients, he specializes in LinkedIn marketing, search engine strategies, and marketing automation, blending technology with creativity to deliver measurable business results. His expertise in data-driven lead generation makes him a trusted advisor for professionals seeking to enhance their online presence.

In his LinkedIn training, Allen focuses on using LinkedIn as a powerful B2B marketing and networking tool. He teaches learners how to optimize profiles for visibility, design outreach strategies, and analyze campaign performance to identify high-value connections. By integrating real-world case studies with hands-on exercises, he ensures participants can confidently apply LinkedIn strategies to expand networks and generate quality leads.

Janice Ong – Janice Ong is an ACLP-certified trainer and digital marketing professional with over 20 years of experience in sales, business development, and marketing across IT and e-commerce sectors. She has trained business owners, executives, and students in SEO, SEM, and digital strategy, helping organizations boost online visibility and client engagement. Her unique blend of commercial expertise and training experience enables her to translate complex networking strategies into practical learning outcomes.

In her LinkedIn courses, Janice emphasizes professional branding, connection strategies, and relationship-building techniques tailored for business development. She guides learners through optimizing their profiles, leveraging LinkedIn’s networking features, and applying targeted lead-generation strategies. By combining hands-on practice with strategic insights, she empowers professionals to grow their networks and convert LinkedIn connections into meaningful business opportunities.

Customer Reviews (16)

will recommend Review by Course Participant/Trainee

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3. How do you find the training environment

. (Posted on 10/15/2025)

will recommend Review by Course Participant/Trainee

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. (Posted on 7/18/2024)

will recommend Review by Course Participant/Trainee

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. (Posted on 4/8/2024)

will recommend Review by Course Participant/Trainee

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3. How do you find the training environment

. (Posted on 4/8/2024)

will recommend Review by Course Participant/Trainee

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3. How do you find the training environment

. (Posted on 10/23/2023)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 10/23/2023)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 10/23/2023)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 10/23/2023)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 10/23/2023)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
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3. How do you find the training environment

more resources, maybe a critique on linkedin account (Posted on 10/23/2023)

will recommend Review by Course Participant/Trainee

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3. How do you find the training environment

More hands on activity (Posted on 8/21/2023)

will recommend Review by Course Participant/Trainee

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3. How do you find the training environment

More case study (Posted on 8/21/2023)

might recommend Review by Course Participant/Trainee

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3. How do you find the training environment

. (Posted on 6/29/2023)

might recommend Review by Course Participant/Trainee

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3. How do you find the training environment

. (Posted on 6/8/2023)

will recommend Review by Course Participant/Trainee

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3. How do you find the training environment

. (Posted on 4/24/2023)

Nice teacher Review by Course Participant/Trainee

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3. How do you find the training environment

I was missing the part : analytics of the linkedin page ; that would be a good addition (Posted on 5/9/2022)

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About Us

Tertiary Infotech Academy, established in 2012, is a leading skills-based training provider dedicated to supporting Singapore’s Industry 4.0 transformation. We are a registered Private Education Institute (PEI), offering Diploma and Advanced Certificate programs in Cyber Security and Artificial Intelligence.

As a strong advocate for professional and lifelong learning, we are a WSQ and IBF Approved Training Organisation (ATO). We also serve as an Authorized Training Partner for major global technology and certification bodies, including Microsoft, CompTIA, AWS, Pearson VUE, Autodesk, Linux Foundation.

In addition, our academy is both a Pearson VUE, Kryterion, PSI Authorized Test Centers enabling learners to access industry-recognized examinations in a convenient and professional environment.

Training Grants and Subsidies

WSQ: Company and Singaporeans/PR can apply WSQ 70-90% funding depending on eligibility
SkillsFuture Enterprise Credit (SFEC) - Eligible Singapore-registered companies can tap on $10000 SFEC to cover up to 90% of out-of-pocket expense
SkillsFuture Credit: All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses.
IBF-STS Companies and Singaporeans/PR can apply IBF-STS 70-90% funding depending on eligibility
UTAP: NTUC members enjoy 50% subsidy for unfunded course fee support for up to $250 each year when you sign up for courses supported under UTAP
PSEA: Individual can pay using using their Post Secondary Education Account