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WSQ - Unlocking the Power of Google Analytics (GA4) for Advanced Web Analytics

WSQ - Unlocking the Power of Google Analytics (GA4) for Advanced Web Analytics

Embark on a journey to become proficient in using Google Analytics 4 (GA4) for market research with this comprehensive WSQ-endorsed course. The curriculum focuses on navigating the GA4 interface, tracking user behavior, and analyzing audience segments for data-driven insights. In addition, you’ll get to engage in real-world scenarios and hands-on exercises, ensuring that the knowledge you acquire is both theoretical and practical.

By the conclusion of this course, you'll be adept at using Google Analytics 4 for a variety of market research applications. You'll be capable of setting up custom tracking configurations, interpreting complex data sets, and making informed business decisions based on analytics. Whether you're a marketing professional or an entrepreneur, this course will give you the analytical tools needed to succeed in the ever-evolving digital landscape.

Learning Outcomes

By the end of the course, learners will be able to

LO1: Determine data types and identify data sources using Google Analytics analytical tool.
LO2: Analyze market trends using Google Analytics reports to gather data and determine variables.
LO3: Analyze customer behavior and dynamics using explorations and forecasting techniques.
LO4: Evaluate the effectiveness of marketing efforts using modeling techniques, indicators, events and conversions.

Course Brochure

Download WSQ - Unlocking the Power of Google Analytics (GA4) for Advanced Web Analytics Brochure

Skills Framework

This course follows the guideline of Market Research ICT-SNM-3007-1.1 TSC under ICT Skills Framework

Certification

Certificate of Completion from Tertiary Infotech - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Infotech.
OpenCerts from SkillsFuture Singapore - After passing the assessment(s) and achieving at least 75% attendance, participants will receive a OpenCert (aka Statement of Achievement) from SkillsFuture Singapore, certifying that they have achieved the Competency Standard(s) in the above Skills Framework.

WSQ Funding

WSQ funding is only applicable to Singaporeans and PR. Subject to eligibility, the funding support is subjected to funding caps.

Effective for courses starting from 1 Jan 2024
Full Fee	GST	Nett Fee after Funding (Incl. GST)
		Baseline	MCES / SME
$800	$72.00	$472.00	$312.00

Baseline: Singaporean/PR age 21 and above
MCES(Mid-Career Enhanced Subsidy): S'porean age 40 & above

Upon registration, we will advise further on how to tap on the WSQ Training Subsidy.

You can pay the nett fee (after the WSQ training subsidy) by the following :

SkillsFuture Enterprise Credit (SFEC)

Eligible Singapore-registered companies can tap on $10000 SFEC to cover out-of-pocket expenses.Click here to submit SkillsFuture Enterprise Credit

SkillsFuture Credit (SFC)

Eligible Singapore Citizens can use their SFC to offset course fee payable after funding but the $4,000 Additional SFC (Mid-Career Support) cannot be used. Click here for SkillsFuture Credit submission

UTAP

Eligible NTUC members can apply for 50% of the unfunded fee from UTAP, capped up to $250/year and for members aged 40 and above, capped up to $500/year. Click here to submit UTAP

PSEA

Eligible Singapore Citizens can use their PSEA funds to offset course fee payable after funding.

To check for Post-Secondary Education Account (PSEA) eligibility for this course, Visit SkillsFuture (course code: TGS-2022017520)

Scroll down to “Keyword Tags” to verify for PSEA eligibility.
If there is “PSEA” under keyword tags, the course is eligible for PSEA.

Once you are eligible for PSEA, please download and fill up the PSEA Withdrawal Form and email to us.

Course Code: TGS-2022017520

Post-Course Support

We provide free consultation related to the subject matter after the course.
Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

Course Cancellation/Reschedule Policy

You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commerce.
We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
Note the venue of the training is subject to changes due to availability of the classroom

Course Details

Topic 1: Get Started on Google Analytics 4 (GA4)

Overview of Google Analytics 4
Types of data
Identify data sources

Topic 2: Market Research

Acquisition, engagement, retention reports - develop questions to gather data
Monetization, demographics and tech reports – analyse market trends and industry development

Topic 3: Explorations and Analysis

Using Explorations to analyse customer behaviour and business outcomes
Using Funnel Visualization Analysis to analyse customer and competitor dynamics

Topic 4: Evaluation

Statistical model comparison
Setup Events and Conversions to interpret future demands
Evaluate marketing effectiveness

Final Assessment

Written Assessment - Short Answer Questions (WA-SAQ)
Practical Performance (PP)

Course Info

Promotion Code

Promo or discount cannot be applied to WSQ courses

Minimum Entry Requirement

Knowledge and Skills

Able to operate using computer functions with minimum Computer Literacy Level 2 based on ICAS Computer Skills Assessment Framework
Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

Positive Learning Attitude
Enthusiastic Learner

Experience

Minimum of 1 year of working experience.
Minimum 18 years old

Minimum Software/Hardware Requirement

Software:

You can download and install the following software:

Hardware: Windows and Mac Laptops

About Progressive Wage Model (PWM)

The Progressive Wage Model (PWM) helps to increase wages of workers through upgrading skills and improving productivity.

Employers must ensure that their Singapore citizen and PR workers meet the PWM training requirements of attaining at least 1 Workforce Skills Qualification (WSQ) Statement of Attainment, out of the list of approved WSQ training modules.

For more information on PWM, please visit MOM site.

Funding Eligility Criteria

Individual Sponsored Trainee

Employer Sponsored Trainee

Singapore Citizens or Singapore Permanent Residents of age 21 and above
From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.
Trainee must pass all prescribed tests / assessments and attain 100% competency.
We reserves the right to claw back the funded amount from trainee if he/she did not meet the eligibility criteria.

Singapore Citizens or Singapore Permanent Residents who are DIRECT EMPLOYEE of the sponsoring company.
From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.
Trainee must pass all prescribed tests / assessments and attain 100% competency.
We reserves the right to claw back the funded amount from the employer if trainee did not meet the eligibility criteria.

SkillsFuture Credit:

Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding.

PSEA:

To check for Post-Secondary Education Account (PSEA) eligibility, goto mySkillsFuture portal and search for this course code.
Scroll down to "Keyword Tags" to verify for PSEA eligibility.
If there is “PSEA” under keyword tags, the course is eligible for PSEA.
And if there is no “PSEA” under keyword tags, the course is ineligible for PSEA.
Not all courses are eligible for PSEA funding.

Absentee Payroll (AP) Funding:

$4.50 per hour, capped at $100,000 per enterprise per calendar year.
AP funding will be computed based on the actual number of training hours attended by the trainee.

SFEC:

If the Training Provider has submitted an enrolment for course fee grant claim in Training Partners Gateway (TPGateway), SSG would be able to derive SFEC funding based on this record. There is no need for enterprise to submit any claim request and the SFEC claim will be automatically generated and disbursed.
Where there is no such record, eligible employers are required to submit an SFEC claim after course completion via the SFEC microsite.
SkillsFuture Enterprise Credit (SFEC) Microsite

Steps to Apply Skills Future Claim

The staff will send you an invoice with the fee breakdown.
Login to the MySkillsFuture portal, select the course you’re enrolling on and enter the course date and schedule.
Enter the course fee payable by you (including GST) and enter the amount of credit to claim.
Upload your invoice and click ‘Submit’

SkillsFuture Level-Up Program

The SkillsFuture Level-Up Programme provides greater structural support for mid-career Singaporeans aged 40 years and above to pursue a substantive skills reboot and stay relevant in a changing economy. For more information, visit SkillsFuture Level-Up Programme

Get Additional Course Fee Support Up to $500 under UTAP

The Union Training Assistance Programme (UTAP) is a training benefit provided to NTUC Union Members with an objective of encouraging them to upgrade with skills training. It is provided to minimize the training cost. If you are a NTUC Union Member then you can get 50% funding (capped at $500 per year) under Union Training Assistance Programme (UTAP).

For more information visit NTUC U Portal – Union Training Assistance Program (UTAP)

Steps to Apply UTAP

Note

SSG subsidy is available for Singapore Citizens, Permanent Residents, and Corporates.
All Singaporeans aged 25 and above can use their SkillsFuture Credit to pay. For more details, visit www.skillsfuture.gov.sg/credit
An unfunded course fee can be claimed via SkillsFuture Credit or paid in cash.
UTAP funding for NTUC Union Members is capped at $250 for 39 years and below and at $500 for 40 years and above.
UTAP support amount will be paid to training provider first and claimed after end of class by learner.

Appeal Process

The candidate has the right to disagree with the assessment decision made by the assessor.
When giving feedback to the candidate, the assessor must check with the candidate if he agrees with the assessment outcome.
If the candidate agrees with the assessment outcome, the assessor & the candidate must sign the Assessment Summary Record.
If the candidate disagrees with the assessment outcome, he/she should not sign in the Assessment Summary Record.
If the candidate intends to appeal the decision, he/she should first discuss the matter with the assessor/assessment manager.
If the candidate is still not satisfied with the decision, the candidate must notify the assessor of the decision to appeal. The assessor will reflect the candidate’s intention in the Feedback Section of the Assessment Summary Record.
The assessor will notify the assessor manager about the candidate’s intention to lodge an appeal.
The candidate must lodge the appeal within 7 days, giving reasons for appeal
The assessor can help the candidate with writing and lodging the appeal.
he assessment manager will collect information from the candidate & assessor and give a final decision.
A record of the appeal and any subsequent actions and findings will be made.
An Assessment Appeal Panel will be formed to review and give a decision.
The outcome of the appeal will be made known to the candidate within 2 weeks from the date the appeal was lodged.
The decision of the Assessment Appeal Panel is final and no further appeal will be entertained.
Please click the link below to fill up the Candidates Appeal Form.

Job Roles

Market Research Analyst
Digital Marketing Specialist
SEO Strategist
SEM Manager
Web Analyst
Content Marketing Manager
E-commerce Manager
User Experience (UX) Researcher
Performance Marketing Specialist
Growth Hacker
Product Manager
Brand Strategist
Conversion Rate Optimizer
Customer Acquisition Specialist
Media Planner

Trainers

Janice Ong - Janice Ong is a seasoned digital marketing and e-commerce professional with more than 20 years of experience spanning business development, SEO/SEM, and online marketing strategies. As a WSQ-certified ACLP trainer, she has delivered impactful training in digital marketing, e-commerce, and web analytics to diverse learners, from C-level executives to entrepreneurs and students. Her hands-on expertise in website development, SEO, and Google Analytics allows her to guide learners in applying advanced GA4 techniques to optimize digital presence and improve ROI.

In addition to her corporate track record leading global marketing initiatives at Creative Technology and other multinational firms, Janice has built a strong reputation as a freelance consultant, helping businesses achieve significant growth in online sales and customer engagement. Her ability to bridge strategic marketing with analytics-driven insights ensures participants gain not only technical GA4 skills but also practical business applications to elevate their organizations’ digital performance.

Raymond Teoh - Raymond Teoh is an accomplished digital marketing leader with over 23 years of experience driving transformation across Singapore, Malaysia, and Greater China. Having led digital strategies for listed companies such as Singapore Press Holdings, Innity, and iClick Interactive, he has successfully applied advanced analytics, SEO, SEM, and content marketing to deliver measurable growth. As an ACLP-certified trainer, Raymond has conducted workshops with SIRS (Nanyang Polytechnic) and Singapore Productivity Centre, mentoring SMEs and professionals in adopting data-driven marketing approaches.

His leadership includes scaling SPH’s interactive business revenue by 400% and turning iClick from losses to profitability, showcasing his ability to leverage analytics and consumer insights for impactful business outcomes. With deep expertise in GA4, digital advertising, and marketing channel performance, Raymond equips learners with advanced techniques to analyze user behavior, optimize campaigns, and unlock business value through data-driven decision-making.

Allen Wong - Allen Wong is a forward-thinking digital marketing strategist with a proven record of generating over $5M in revenue through data-driven campaigns. With a strong focus on marketing analytics, CRM, and automation, Allen integrates tools such as Google Analytics and AI-powered insights to design high-performing, customer-centric strategies. His professional experience spans leadership roles in e-commerce, events marketing, and digital consultancy, where he consistently applied analytics to boost visibility, optimize ROAS, and strengthen customer engagement.

As CEO and Founder of Medistation Pte. Ltd., Allen leads business growth initiatives while continuing to consult across industries on advanced digital strategies. Certified in ACLP, SEO, and digital marketing, he brings a blend of technical expertise and creative strategy to his training. Learners in his GA4 sessions benefit from his hands-on approach to unlocking deeper insights, applying advanced reporting, and turning analytics into actionable business outcomes.

Customer Reviews (23)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 12/6/2024)

might recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

The trainer is very knowledgable in this area. He is able to address all queries and is very patient in teaching, especially when it comes to hands-on exercises. (Posted on 8/5/2024)

might recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 8/5/2024)

might recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 8/5/2024)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

/ (Posted on 6/3/2024)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 5/28/2024)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 5/28/2024)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 5/6/2024)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 2/7/2024)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 9/8/2023)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 9/8/2023)

might recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 9/8/2023)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 9/8/2023)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

, (Posted on 9/8/2023)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 9/8/2023)

Lecturer is friendly. Question flow need to be clear as in question Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

Can be improve on Q&A session. As questions quite misdirected (Posted on 8/5/2023)

might recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 8/5/2023)

might recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

Trainer tried addressing all our questions as much as possible.
Landing page: Suggest removing UA from the training landing page as it’s confusing to differentiate between UA/ GA4
Suggesting addressing questions in a more direct approach. (Posted on 8/5/2023)

will recommend Review by Course Participant/Trainee