WSQ - Mastering Google Tag Manager for Optimized Website Tracking and Analytics

Topic 1: Get Started on Google Tag Manager

• Overview of Google Tag Manager components and interface 
• Setup Google Analytics tag on WordPress sites 

Topic 2: Setup Google Tag Manager Components

• Setup user-defined variables and data layer 
• Setup custom dimensions and metrics 
• Setup event tracking in Google Tag Manager 

Topic 3: Versioning and Best Practices

• Propose changes through versioning
• Best Practices for Google Tag Manager

Final Assessment

• Written Assessment - Short Answer Questions (WA-SAQ)
• Practical Performance (PP)

Promotion Code

Promo or discount cannot be applied to WSQ courses

Minimum Entry Requirement

Knowledge and Skills

• Able to operate using computer functions with minimum Computer Literacy Level 2 based on ICAS Computer Skills Assessment Framework
• Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

• Positive Learning Attitude
• Enthusiastic Learner

Experience

• Minimum of 1 year of working experience.
• Minimum 18 years old

Minimum Software/Hardware Requirement

Software:

You can download and install the following software:

• Google Tag Manager
• Google Analytics

Sign up for free Google account

Hardware: Windows and Mac Laptops

About Progressive Wage Model (PWM)

The Progressive Wage Model (PWM) helps to increase wages of workers through upgrading skills and improving productivity. 

Employers must ensure that their Singapore citizen and PR workers meet the PWM training requirements of attaining at least 1 Workforce Skills Qualification (WSQ) Statement of Attainment, out of the list of approved WSQ training modules.

For more information on PWM, please visit MOM site.

Funding Eligility Criteria

Steps to Apply Skills Future Claim

• The staff will send you an invoice with the fee breakdown.
• Login to the MySkillsFuture portal, select the course you’re enrolling on and enter the course date and schedule.
• Enter the course fee payable by you (including GST) and enter the amount of credit to claim.
• Upload your invoice and click ‘Submit’

SkillsFuture Level-Up Program

The  SkillsFuture Level-Up Programme provides greater structural support for mid-career Singaporeans aged 40 years and above to pursue a substantive skills reboot and stay relevant in a changing economy. For more information, visit SkillsFuture Level-Up Programme

Get Additional Course Fee Support Up to $500 under UTAP

The Union Training Assistance Programme (UTAP) is a training benefit provided to NTUC Union Members with an objective of encouraging them to upgrade with skills training. It is provided to minimize the training cost. If you are a NTUC Union Member then you can get 50% funding (capped at $500 per year) under Union Training Assistance Programme (UTAP).

For more information visit NTUC U Portal – Union Training Assistance Program (UTAP)

Steps to Apply UTAP

• Log in to your U Portal account to submit your UTAP application upon completion of the course.

Note

• SSG subsidy is available for Singapore Citizens, Permanent Residents, and Corporates.
• All Singaporeans aged 25 and above can use their SkillsFuture Credit to pay. For more details, visit www.skillsfuture.gov.sg/credit
• An unfunded course fee can be claimed via SkillsFuture Credit or paid in cash.
• UTAP funding for NTUC Union Members is capped at $250 for 39 years and below and at $500 for 40 years and above.
• UTAP support amount will be paid to training provider first and claimed after end of class by learner.

Appeal Process

1. The candidate has the right to disagree with the assessment decision made by the assessor.
2. When giving feedback to the candidate, the assessor must check with the candidate if he agrees with the assessment outcome.
3. If the candidate agrees with the assessment outcome, the assessor & the candidate must sign the Assessment Summary Record.
4. If the candidate disagrees with the assessment outcome, he/she should not sign in the Assessment Summary Record.
5. If the candidate intends to appeal the decision, he/she should first discuss the matter with the assessor/assessment manager.
6. If the candidate is still not satisfied with the decision, the candidate must notify the assessor of the decision to appeal. The assessor will reflect the candidate’s intention in the Feedback Section of the Assessment Summary Record.
7. The assessor will notify the assessor manager about the candidate’s intention to lodge an appeal.
8. The candidate must lodge the appeal within 7 days, giving reasons for appeal 
9. The assessor can help the candidate with writing and lodging the appeal.
10. he assessment manager will collect information from the candidate & assessor and give a final decision.
11. A record of the appeal and any subsequent actions and findings will be made.
12. An Assessment Appeal Panel will be formed to review and give a decision.
13. The outcome of the appeal will be made known to the candidate within 2 weeks from the date the appeal was lodged.
14. The decision of the Assessment Appeal Panel is final and no further appeal will be entertained.
15. Please click the link below to fill up the Candidates Appeal Form.

• Digital Marketer
• Web Developer
• SEO Specialist
• Analytics Manager
• E-commerce Manager
• Marketing Technology Specialist
• UX/UI Designer
• Conversion Rate Optimizer
• Ad Campaign Manager
• Content Strategist
• Data Analyst
• Website Manager
• Online Advertising Specialist
• Performance Marketing Specialist
• Web Analytics Consultant

Lynn Foo: Lynn Foo is a seasoned digital marketing strategist and analytics consultant with more than 15 years of experience helping organizations leverage data to improve online performance and customer engagement. She specializes in Google Analytics, Google Tag Manager (GTM), and data-driven marketing optimization, having led numerous projects focused on conversion tracking, audience segmentation, and campaign performance measurement. With a strong background in marketing technology implementation, she has worked with clients across finance, education, and retail sectors to establish robust data tracking frameworks and actionable reporting systems.

In “Mastering Google Tag Manager for Optimized Website Tracking and Analytics,” Lynn focuses on enabling participants to take full control of their website data through effective tag deployment, event tracking, and advanced analytics integration. Her sessions emphasize practical, hands-on applications of GTM—covering data layer design, trigger configuration, and custom event tracking for Google Analytics 4. By combining her technical expertise with real-world digital strategy, she equips learners to implement scalable, precise, and compliant data tracking strategies that empower smarter business decisions.

Teddy Yip Fook Khin: Teddy Yip is an experienced IT and project management professional with over 20 years of expertise in enterprise systems, business process improvement, and digital solutions delivery. A certified PMP and Agile practitioner, he has led large-scale IT transformation projects involving web analytics, CRM integration, and marketing automation. His technical proficiency spans web architecture, database management, and analytics implementation—making him highly skilled at bridging the gap between technical execution and strategic business outcomes.

In “Mastering Google Tag Manager for Optimized Website Tracking and Analytics,” Teddy provides learners with a systematic understanding of GTM setup, tag governance, and performance optimization. His sessions focus on integrating GTM with various marketing and analytics platforms, ensuring accurate data flow and efficient tag management across complex digital ecosystems. Drawing from his extensive project experience, he helps participants design streamlined, secure, and scalable tracking infrastructures that enhance data reliability and marketing performance measurement.

Raymond Teoh: Raymond Teoh is a seasoned digital marketing leader with over 20 years of experience driving transformation across Singapore, Malaysia, and Greater China. Having held senior leadership roles at Singapore Press Holdings, Innity, and iClick Interactive, he successfully grew digital business revenues and applied advanced strategies in SEO, SEM, content marketing, and performance tracking. As an ACLP-certified trainer, Raymond has conducted workshops with SIRS (Nanyang Polytechnic) and the Singapore Productivity Centre, mentoring SMEs and professionals in adopting data-driven approaches to digital marketing.

His expertise in website tracking, analytics, and optimization makes him well-positioned to train learners in Google Tag Manager (GTM). Raymond emphasizes real-world applications, showing participants how to configure tags, triggers, and variables to capture actionable insights. With his strong background in campaign management and analytics, he equips learners to optimize website performance, improve ROI, and align GTM with broader digital strategies.

Allen Wong: Allen Wong is a digital marketing strategist with a proven track record of generating over $5M in revenue through data-driven campaigns. As CEO and founder of Medistation Pte. Ltd., Allen leverages his expertise in analytics, CRM, and automation to design and execute high-impact marketing strategies. His professional experience spans digital consultancy, e-commerce strategy, and UI/UX design contributions, with a focus on integrating analytics tools such as Google Tag Manager into holistic digital marketing systems.

An ACLP-certified trainer, Allen specializes in simplifying complex analytics workflows for learners. He provides hands-on guidance in using GTM to manage tracking codes, set up event tracking, and integrate with platforms like Google Analytics and advertising tools. His learner-focused approach ensures participants not only understand the technical setup but also gain the confidence to apply GTM for optimizing digital campaigns and website performance.

Janice Ong: Janice Ong is a WSQ-certified ACLP trainer and experienced digital marketing consultant with more than 20 years of expertise in business development, SEO/SEM, and e-commerce strategy. She has trained diverse learners—including C-level executives, entrepreneurs, and students—in digital marketing, analytics, and website development. Proficient in platforms such as WordPress, Shopify, and Wix, Janice also brings extensive experience in implementing tracking and optimization strategies using Google Analytics and Google Tag Manager.

Her corporate background includes leading global marketing initiatives at Creative Technology, where she drove significant online sales and customer engagement. As a trainer, Janice emphasizes practical learning, showing participants how GTM can simplify tracking implementation, improve data accuracy, and enhance website performance analysis. Her ability to connect digital strategy with technical execution ensures learners can confidently apply GTM to optimize their organizations’ online presence and analytics capabilities.