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Digital Marketing with Generative AI (GenAI)

Digital Marketing with Generative AI (GenAI)

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Discover the transformative power of Generative AI (GenAI) in digital marketing with our comprehensive course. This course empowers participants to effectively review and optimize key performance indicators across various digital marketing channels. You'll learn how to leverage Generative AI tools to elevate marketing campaigns, tailor content for targeted markets, and significantly improve online customer engagement. With a focus on practical applications, you'll gain insights into consumer behavior analysis and develop impactful social media strategies using AI-driven data.

In addition to skill development, the course emphasizes the importance of ethical considerations in digital marketing. You'll explore topics like the Personal Data Protection Act (PDPA), addressing the critical need for privacy and data protection in content creation. By understanding the ethical implications and legal frameworks, you'll be equipped to use Generative AI responsibly, ensuring your marketing strategies are not only effective but also compliant and ethical. This course is a must-attend for anyone seeking to stay at the forefront of digital marketing innovation.

Learning Outcomes

By end of the course, learners should be able to:

LO1: Review key performance indicators and ROI across digital marketing channels
LO2: Develop processes for marketing campaigns and content guidelines for target markets using Generative AI (GAI).
LO3: Develop online presence and engage customers over social media using Generative AI (GAI)
LO4: Develop organizational guidelines for privacy and data protection for content creation using Generative AI (GAI)

Certification

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance..

WSQ Funding

This course has no funding.

Course Code: C1468

Fee

$800.00 (GST-exclusive)

$872.00 (GST-inclusive)

The course fee listed above is before subsidy/grant, if applicable. We will apply for the grant and send you the invoice with nett fee.

Mode of Training

Physical Classroom Training
Synchronised Teaching using ZOOM
Corporate Training at Company Premise

Course Date * Course Date

Course Time * Course Time

9:30am - 5:30pm

No. of Participants

Sponsorship

Self-Sponsored
Employer-Sponsored

Name(s) on Certificate *

Additional Message or Emails for Course Notification

* Required Fields

Post-Course Support

We provide free consultation related to the subject matter after the course.
Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

Course Cancellation/Reschedule Policy

You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commerce.
We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
Note the venue of the training is subject to changes due to availability of the classroom

Course Details

Topic 1: Review Digital Marketing Performance

Review key performance indicators of digital marketing channels
Calculate ROI of customer acquisition tools and digital marketing channels
Introduction to Generative AI (GAI) for digital marketing

Topic 2: Digital Marketing Using Generative AI (GAI)

Benefits and limitations of traditional digital marketing
Develop marketing campaigns using GAI
Content creation using GAI

Topic 3: Generative AI (GAI) for Online Presence and Customer Engagement

Consumer behaviours analysis using GAI
Social media engagement using GAI
Develop content plans to engage with online customers

Topic 4: Ethical Considerations for using GAI

Personal Data Protection Act (PDPA) consideration for GAI
Ethical concerns of using GAI for digital marketing
Copyright issue of using GAI for digital marketing

Course Info

Promotion Code

Promo or discount cannot be applied to WSQ courses

Minimum Entry Requirement

Knowledge and Skills

Able to operate using computer functions
Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

Positive Learning Attitude
Enthusiastic Learner

Experience

Minimum of 1 year of working experience.

Target Age Group: 21-65 years old

Minimum Software/Hardware Requirement

Software:

You can sign up free accounts on the following platforms:

Hardware: Windows and Mac Laptops

Job Roles

Digital Marketing Manager
Content Strategist
Social Media Manager
SEO Specialist
Brand Manager
Marketing Analyst
Advertising Coordinator
Public Relations Officer
E-commerce Specialist
Marketing Communications Director
Creative Director
User Experience Designer
Product Marketing Manager
Data Analyst
Growth Hacker

Trainers

Allen Wong: Allen Wong is a digital marketing strategist and CEO of Medistation Pte. Ltd., with extensive experience leveraging AI and analytics to drive multimillion-dollar growth across diverse industries. He has managed digital campaigns for clients in healthcare, e-commerce, and creative sectors, achieving strong ROI through data-driven marketing and automation. With over 15 years of experience, his expertise spans marketing analytics, CRM systems, and search engine marketing, making him a recognized leader in integrating AI tools for business growth.

In “Digital Marketing with Generative AI (GenAI),” Allen equips participants with the ability to apply AI technologies such as ChatGPT, Gemini, and Midjourney to streamline content creation and enhance campaign performance. His sessions focus on automation workflows, AI-powered analytics, and responsible AI marketing. By combining strategic creativity with technical expertise, he helps learners develop innovative, data-informed marketing strategies that boost brand engagement and impact.

Riley Goh: Riley Goh is a digital growth strategist, program designer, and certified facilitator with deep expertise in AI-driven content creation and marketing automation. Recognized as Singapore’s youngest mobile app trainer by the Singapore Book of Records, she has designed and led innovation programs across Southeast Asia. Her experience includes founding Singapore’s first growth hacking academy and creating high-impact digital content using tools such as ChatGPT, make.com, and social media automation platforms.

In “Digital Marketing with Generative AI (GenAI),” Riley teaches professionals how to use AI for authentic storytelling, community engagement, and brand growth. Her sessions focus on prompt engineering, AI video creation, and creative automation. Through practical demonstrations and case studies, she empowers participants to design engaging, AI-enhanced marketing campaigns that connect meaningfully with modern audiences.

Lynn Foo: Lynn Foo is an ACTA-certified trainer and IBM Design Thinking Instructor with over 20 years of experience in business management, innovation, and digital communications. She has taught at leading institutions and corporations, specializing in design thinking, marketing strategy, and digital productivity. As an IBM Enterprise Design Thinking Co-Creator, she combines creativity with technology adoption, helping professionals enhance customer engagement through human-centered approaches.

In “Digital Marketing with Generative AI (GenAI),” Lynn guides learners to merge design thinking principles with AI tools for content ideation and storytelling. Her sessions highlight how generative AI can be applied to marketing design, copywriting, and campaign development. By bridging creativity and data-driven insights, she helps participants craft compelling, emotionally resonant digital experiences powered by AI.

Teddy Yip Fook Khin: Teddy Yip is a seasoned corporate trainer and consultant with more than 25 years of experience in business transformation, IT solutions, and digital innovation. A certified Six Sigma Master Black Belt and practitioner in AI, blockchain, and DevOps, he has worked across industries including finance, manufacturing, and logistics to deliver strategic technology solutions. His training style focuses on connecting business strategy with digital execution for measurable results.

In “Digital Marketing with Generative AI (GenAI),” Teddy demonstrates how AI can transform digital marketing processes and improve campaign performance. His sessions explore AI-assisted analytics, content automation, and performance optimization techniques. Drawing from his leadership and process improvement background, he equips professionals with the tools to build efficient, data-driven marketing ecosystems that enhance productivity and ROI.

Ray Teoh Tham Kim: Ray Teoh is a digital marketing veteran with over two decades of experience leading regional operations and transformation for multinational and NASDAQ-listed companies. He has held senior leadership roles at Singapore Press Holdings, PropertyGuru, iClick Interactive, and Innity, where he specialized in data-driven marketing, social media strategy, and China-platform integration. An ACLP-certified trainer, he has trained SMEs and professionals across Southeast Asia in modern digital marketing and e-commerce.

In “Digital Marketing with Generative AI (GenAI),” Ray helps professionals harness AI to scale digital marketing operations and expand regional outreach. His sessions focus on AI-powered campaign optimization, multi-platform integration, and data analytics for strategic decision-making. With his extensive industry experience, he enables learners to design intelligent, automated marketing strategies that drive sustainable growth in the age of generative AI.