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WSQ - Creating High-Converting Email Campaigns with Mailchimp

WSQ - Creating High-Converting Email Campaigns with Mailchimp

Elevate your marketing game by mastering the ins and outs of email marketing with Mailchimp through our comprehensive WSQ-endorsed course. Gain hands-on experience in building mailing lists, crafting engaging emails, and automating campaigns for different customer segments. Practical exercises and real-world examples are integral parts of the curriculum, ensuring you'll be able to apply your new skills right away.

By the end of this course, you'll possess a deep understanding of how to execute highly effective email marketing campaigns using Mailchimp. You’ll be proficient in analyzing campaign metrics, running A/B tests, and leveraging automation features to improve customer engagement and increase sales. Whether you’re a marketing professional or a business owner, this course equips you with the expertise to utilize email as a powerful marketing channel.

Learning Outcomes

LO1: Propose email marketing strategies to address intended objectives and target customers.
LO2: Manage newsletter audience for a particular market segment.
LO3: Develop effective email campaigns to meet email campaign objective.
LO4: Automate marketing process to improve efficiency.
LO5: Evaluate the effectiveness of marketing campaigns with analytics reports.

Course Brochure

Download WSQ - Creating High-Converting Email Campaigns with Mailchimp Brochure

Skills Framework

This course follows the guideline of Integrated Marketing ICT-SNM-3006-1.1 TSC under ICT Skills Framework

Certification

Certificate of Completion from Tertiary Infotech - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Infotech.
OpenCerts from SkillsFuture Singapore - After passing the assessment(s) and achieving at least 75% attendance, participants will receive a OpenCert (aka Statement of Achievement) from SkillsFuture Singapore, certifying that they have achieved the Competency Standard(s) in the above Skills Framework.

WSQ Funding

WSQ funding is only applicable to Singaporeans and PR. Subject to eligibility, the funding support is subjected to funding caps.

Effective for courses starting from 1 Jan 2024
Full Fee	GST	Nett Fee after Funding (Incl. GST)
		Baseline	MCES / SME
$720.00	$64.80	$424.80	$280.80

Baseline: Singaporean/PR age 21 and above
MCES(Mid-Career Enhanced Subsidy): S'porean age 40 & above

Upon registration, we will advise further on how to tap on the WSQ Training Subsidy.

You can pay the nett fee (after the WSQ training subsidy) by the following :

SkillsFuture Enterprise Credit (SFEC)

Eligible Singapore-registered companies can tap on $10000 SFEC to cover out-of-pocket expenses.Click here to submit SkillsFuture Enterprise Credit

SkillsFuture Credit (SFC)

Eligible Singapore Citizens can use their SFC to offset course fee payable after funding but the $4,000 Additional SFC (Mid-Career Support) cannot be used. Click here for SkillsFuture Credit submission

UTAP

Eligible NTUC members can apply for 50% of the unfunded fee from UTAP, capped up to $250/year and for members aged 40 and above, capped up to $500/year. Click here to submit UTAP

PSEA

Eligible Singapore Citizens can use their PSEA funds to offset course fee payable after funding. Please inform us if you intend to use your PSEA funding.

To check for Post-Secondary Education Account (PSEA) eligibility for this course, Visit SkillsFuture (course code: TGS-2020503109)

Scroll down to “Keyword Tags” to verify for PSEA eligibility.
If there is “PSEA” under keyword tags, the course is eligible for PSEA.

Once you are eligible for PSEA, please download and fill up the PSEA Withdrawal Form and email to us.

Course Code: TGS-2020503109

Post-Course Support

We provide free consultation related to the subject matter after the course.
Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

Course Cancellation/Reschedule Policy

You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commerce.
We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
Note the venue of the training is subject to changes due to availability of the classroom

Course Details

Topic 1: Overview of Email Campaign Marketing

What is Email Marketing
Drip Campaign
Lead Magnet
Sign Up Mailchimp
Create Audience
Create a Signup Form

Topic 2: Manage Audience

Types of Contacts
Import Contacts
Soft vs Hard Bounces
Email Segmentation
Manage Tags
Manage Segments
Manage Groups

Topic 3: Setup Email Campaign

Content Studio
Create Email Template
Types of Templates
Setup Email Campaign
Email Beamer

Topic 4: Automate Marketing Process

What is Marketing Automation
Create an Automation
Automation Triggers
Create Social Posts
Automate Social Post in Emails

Topic 5: Campaign Reports

Overview of Mailchimp Campaign Reports
Campaign Performance Metrics
How to Improve Open and Click Rates
A/B Testing Campaigns

Final Assessment

Written Assessment - Short Answer Questions (WA-SAQ)
Practical Performance (PP)
Oral Questioning (OQ)

Course Info

Promotion Code

Promo or discount cannot be applied to WSQ courses

Minimum Entry Requirement

Knowledge and Skills

Able to operate using computer functions with minimum Computer Literacy Level 2 based on ICAS Computer Skills Assessment Framework
Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

Positive Learning Attitude
Enthusiastic Learner

Experience

Minimum of 1 year of working experience.
Minimum 18 years old

Minimum Software/Hardware Requirement

Software:

You can download and install the following software:

Hardware: Windows and Mac Laptops

About Progressive Wage Model (PWM)

The Progressive Wage Model (PWM) helps to increase wages of workers through upgrading skills and improving productivity.

Employers must ensure that their Singapore citizen and PR workers meet the PWM training requirements of attaining at least 1 Workforce Skills Qualification (WSQ) Statement of Attainment, out of the list of approved WSQ training modules.

For more information on PWM, please visit MOM site.

Funding Eligility Criteria

Individual Sponsored Trainee

Employer Sponsored Trainee

Singapore Citizens or Singapore Permanent Residents of age 21 and above
From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.
Trainee must pass all prescribed tests / assessments and attain 100% competency.
We reserves the right to claw back the funded amount from trainee if he/she did not meet the eligibility criteria.

Singapore Citizens or Singapore Permanent Residents who are DIRECT EMPLOYEE of the sponsoring company.
From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.
Trainee must pass all prescribed tests / assessments and attain 100% competency.
We reserves the right to claw back the funded amount from the employer if trainee did not meet the eligibility criteria.

SkillsFuture Credit:

Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding.

PSEA:

To check for Post-Secondary Education Account (PSEA) eligibility, goto mySkillsFuture portal and search for this course code.
Scroll down to "Keyword Tags" to verify for PSEA eligibility.
If there is “PSEA” under keyword tags, the course is eligible for PSEA.
And if there is no “PSEA” under keyword tags, the course is ineligible for PSEA.
Not all courses are eligible for PSEA funding.

Absentee Payroll (AP) Funding:

$4.50 per hour, capped at $100,000 per enterprise per calendar year.
AP funding will be computed based on the actual number of training hours attended by the trainee.

SFEC:

If the Training Provider has submitted an enrolment for course fee grant claim in Training Partners Gateway (TPGateway), SSG would be able to derive SFEC funding based on this record. There is no need for enterprise to submit any claim request and the SFEC claim will be automatically generated and disbursed.
Where there is no such record, eligible employers are required to submit an SFEC claim after course completion via the SFEC microsite.
SkillsFuture Enterprise Credit (SFEC) Microsite

Steps to Apply Skills Future Claim

The staff will send you an invoice with the fee breakdown.
Login to the MySkillsFuture portal, select the course you’re enrolling on and enter the course date and schedule.
Enter the course fee payable by you (including GST) and enter the amount of credit to claim.
Upload your invoice and click ‘Submit’

SkillsFuture Level-Up Program

The SkillsFuture Level-Up Programme provides greater structural support for mid-career Singaporeans aged 40 years and above to pursue a substantive skills reboot and stay relevant in a changing economy. For more information, visit SkillsFuture Level-Up Programme

Get Additional Course Fee Support Up to $500 under UTAP

The Union Training Assistance Programme (UTAP) is a training benefit provided to NTUC Union Members with an objective of encouraging them to upgrade with skills training. It is provided to minimize the training cost. If you are a NTUC Union Member then you can get 50% funding (capped at $500 per year) under Union Training Assistance Programme (UTAP).

For more information visit NTUC U Portal – Union Training Assistance Program (UTAP)

Steps to Apply UTAP

Note

SSG subsidy is available for Singapore Citizens, Permanent Residents, and Corporates.
All Singaporeans aged 25 and above can use their SkillsFuture Credit to pay. For more details, visit www.skillsfuture.gov.sg/credit
An unfunded course fee can be claimed via SkillsFuture Credit or paid in cash.
UTAP funding for NTUC Union Members is capped at $250 for 39 years and below and at $500 for 40 years and above.
UTAP support amount will be paid to training provider first and claimed after end of class by learner.

Appeal Process

The candidate has the right to disagree with the assessment decision made by the assessor.
When giving feedback to the candidate, the assessor must check with the candidate if he agrees with the assessment outcome.
If the candidate agrees with the assessment outcome, the assessor & the candidate must sign the Assessment Summary Record.
If the candidate disagrees with the assessment outcome, he/she should not sign in the Assessment Summary Record.
If the candidate intends to appeal the decision, he/she should first discuss the matter with the assessor/assessment manager.
If the candidate is still not satisfied with the decision, the candidate must notify the assessor of the decision to appeal. The assessor will reflect the candidate’s intention in the Feedback Section of the Assessment Summary Record.
The assessor will notify the assessor manager about the candidate’s intention to lodge an appeal.
The candidate must lodge the appeal within 7 days, giving reasons for appeal
The assessor can help the candidate with writing and lodging the appeal.
he assessment manager will collect information from the candidate & assessor and give a final decision.
A record of the appeal and any subsequent actions and findings will be made.
An Assessment Appeal Panel will be formed to review and give a decision.
The outcome of the appeal will be made known to the candidate within 2 weeks from the date the appeal was lodged.
The decision of the Assessment Appeal Panel is final and no further appeal will be entertained.
Please click the link below to fill up the Candidates Appeal Form.

Job Roles

Email Marketing Specialist
Digital Marketing Manager
Content Marketer
Marketing Automation Specialist
CRM Specialist
Brand Manager
E-commerce Manager
Marketing Coordinator
Business Owner
Freelance Marketer
Digital Sales Specialist
Online Community Manager
Lead Generation Specialist
Customer Engagement Manager
Newsletter Editor

Trainers

Allen Wong - Allen Wong is a forward-thinking digital marketing strategist with extensive experience in driving high-impact campaigns that combine data analytics, marketing automation, and customer engagement. As CEO and Founder of Medistation Pte. Ltd., he has successfully led digital initiatives that generated over $5 million in revenue through innovative campaigns and optimized Return on Ad Spend (ROAS). His expertise spans CRM, email marketing, social media, and analytics, allowing him to design personalized strategies that maximize conversions and strengthen customer relationships.

Allen has consulted for multiple organizations, crafting email campaigns that leverage automation tools like Mailchimp to improve open rates, engagement, and ROI. With certifications in SEO, digital marketing, and adult learning, he brings both technical and pedagogical expertise to his training sessions. His learner-centered approach equips participants with practical skills to design, execute, and analyze high-converting email campaigns that meet business objectives in today’s competitive digital landscape.

Patrick Foo - Patrick Foo is an ACTA-certified trainer with a solid background in digital marketing and campaign optimization. With experience in adult education and corporate training,he specializes in breaking down complex marketing strategies into practical, easy-to-apply techniques for professionals across industries. His areas of expertise include email marketing, customer engagement, and content optimization, making him well-suited to guide learners in creating impactful Mailchimp campaigns.

Patrick has trained diverse learners on how to leverage digital platforms for brand visibility and customer retention. His sessions focus on practical applications such as list segmentation, A/B testing, automation workflows, and analytics-driven improvements. By blending theory with hands-on exercises, Patrick ensures participants leave with the confidence and tools to build and manage high-converting email campaigns that drive measurable results.

Ray Teoh (Tham Kim) - Ray Teoh is a seasoned digital marketing professional with more than 23 years of experience leading marketing strategies across Singapore, Malaysia, and Greater China.He has held senior leadership positions at Singapore Press Holdings, Innity, and iClick Interactive, achieving milestones such as a 400% revenue increase at SPH and transforming iClick from losses to profitability. As Director of eDragon Group, he now helps businesses harness digital platforms such as Baidu, WeChat, Douyin, and Ctrip for growth and customer engagement.

An ACLP-certified trainer, Ray has conducted digital marketing workshops with institutions including SIRS (Nanyang Polytechnic) and the Singapore Productivity Centre.His expertise spans SEO, SEM, social media, livestreaming, and email marketing, making him highly effective in equipping learners with strategies for high-converting email campaigns. Through his sessions, participants gain practical insights into using Mailchimp for campaign design, automation, and performance tracking, tailored to the needs of modern businesses targeting both local and international markets.