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WSQ - Create Social Media Campaigns with Agentic AI

WSQ - Create Social Media Campaigns with Agentic AI

19 Review(s) | Add Your Review

This course equips professionals and aspiring digital marketers with the practical skills needed to harness agentic AI for planning, executing, and optimizing social media campaigns in the e-commerce landscape. Participants will learn how to set up and manage AI-driven campaign workflows, monitor key performance metrics, and leverage intelligent tools to analyze emerging social trends and customer feedback in real time. By bridging foundational marketing knowledge with cutting-edge AI capabilities, this course prepares learners to make data-informed decisions, improve campaign effectiveness, and respond proactively to shifting consumer preferences. Whether you are looking to enhance your current role or transition into digital marketing, the competencies gained will position you for meaningful career growth in an increasingly AI-powered industry.

Learning Outcomes

By end of the course, learners should be able to:

LO1: Implement XiaoHongShu e-commerce campaigns in alignment to strategic marketing objectives.
LO2: Analyse XiaoHongShu campaign outcomes using sales performance data and consumer insights.
LO3: Analyze e-Commerce trends and customer review on XiaoHongShu’s Shop.

Course Brochure

Download WSQ - Create Social Media Campaigns with Agentic AI Brochure

Skills Framework

This course follows the guideline of E-Commerce Campaign Management TOU-SNM-3014-1.1-1 TSC under Tourism Skills Framework

Certification

Certificate of Completion from Tertiary Infotech - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Infotech.
OpenCerts from SkillsFuture Singapore - After passing the assessment(s) and achieving at least 75% attendance, participants will receive a OpenCert (aka Statement of Achievement) from SkillsFuture Singapore, certifying that they have achieved the Competency Standard(s) in the above Skills Framework.

WSQ Funding

WSQ funding is only applicable to Singaporeans and PR. Subject to eligibility, the funding support is subjected to funding caps.

Effective for courses starting from 1 Jan 2024
Full Fee	GST	Nett Fee after Funding (Incl. GST)
		Baseline	MCES / SME
$800	$72.00	$472.00	$312.00

Baseline: Singaporean/PR age 21 and above
MCES(Mid-Career Enhanced Subsidy): S'porean age 40 & above

Upon registration, we will advise further on how to tap on the WSQ Training Subsidy.

You can pay the nett fee (after the WSQ training subsidy) by the following :

SkillsFuture Enterprise Credit (SFEC)

Eligible Singapore-registered companies can tap on $10000 SFEC to cover out-of-pocket expenses.Click here to submit SkillsFuture Enterprise Credit

SkillsFuture Credit (SFC)

Eligible Singapore Citizens can use their SFC to offset course fee payable after funding but the $4,000 Additional SFC (Mid-Career Support) cannot be used. Click here for SkillsFuture Credit submission

UTAP

Eligible NTUC members can apply for 50% of the unfunded fee from UTAP, capped up to $250/year and for members aged 40 and above, capped up to $500/year. Click here to submit UTAP

PSEA

Eligible Singapore Citizens can use their PSEA funds to offset course fee payable after funding.

To check for Post-Secondary Education Account (PSEA) eligibility for this course, Visit SkillsFuture (course code: TGS-2024045805)

Scroll down to “Keyword Tags” to verify for PSEA eligibility.
If there is “PSEA” under keyword tags, the course is eligible for PSEA.

Once you are eligible for PSEA, please download and fill up the PSEA Withdrawal Form and email to us.

Course Code: TGS-2024045805

Post-Course Support

We provide free consultation related to the subject matter after the course.
Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

Course Cancellation/Reschedule Policy

You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commerce.
We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
Note the venue of the training is subject to changes due to availability of the classroom

Course Details

Topic 1: Setup E-Commerce Campaign Management with Agentic AI
Topic 2: Monitor and Analyze E-Commerce Performance
Topic 3: Analyze Social Trends and Customer Feedbacks with Agentic AI

Final Assessment

Written Assessment - Short Answer Questions (WA-SAQ)
Practical Performance (PP)

Course Info

Promotion Code

Promo or discount cannot be applied to WSQ courses

Minimum Entry Requirement

Knowledge and Skills

Able to operate using computer functions
Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

Positive Learning Attitude
Enthusiastic Learner

Experience

Minimum of 1 year of working experience.

Minimum Software/Hardware Requirement

Softtware: Windows / Mac

Hardware: Laptop

About Progressive Wage Model (PWM)

The Progressive Wage Model (PWM) helps to increase wages of workers through upgrading skills and improving productivity.

Employers must ensure that their Singapore citizen and PR workers meet the PWM training requirements of attaining at least 1 Workforce Skills Qualification (WSQ) Statement of Attainment, out of the list of approved WSQ training modules.

For more information on PWM, please visit MOM site.

Funding Eligility Criteria

Individual Sponsored Trainee

Employer Sponsored Trainee

Singapore Citizens or Singapore Permanent Residents aged 21 and above
From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.
Trainee must pass all prescribed tests / assessments and attain 100% competency.
We reserves the right to claw back the funded amount from trainee if he/she did not meet the eligibility criteria.

Singapore Citizens or Singapore Permanent Residents who are DIRECT EMPLOYEE of the sponsoring company.
From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.
Trainee must pass all prescribed tests / assessments and attain 100% competency.
We reserves the right to claw back the funded amount from the employer if trainee did not meet the eligibility criteria.

SkillsFuture Credit:

Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding.

PSEA:

To check for Post-Secondary Education Account (PSEA) eligibility, goto mySkillsFuture portal and search for this course code.
Scroll down to "Keyword Tags" to verify for PSEA eligibility.
If there is “PSEA” under keyword tags, the course is eligible for PSEA.
And if there is no “PSEA” under keyword tags, the course is ineligible for PSEA.
Not all courses are eligible for PSEA funding.

Absentee Payroll (AP) Funding:

$4.50 per hour, capped at $100,000 per enterprise per calendar year.
AP funding will be computed based on the actual number of training hours attended by the trainee.

SFEC:

If the Training Provider has submitted an enrolment for course fee grant claim in Training Partners Gateway (TPGateway), SSG would be able to derive SFEC funding based on this record. There is no need for enterprise to submit any claim request and the SFEC claim will be automatically generated and disbursed.
Where there is no such record, eligible employers are required to submit an SFEC claim after course completion via the SFEC microsite.
SkillsFuture Enterprise Credit (SFEC) Microsite

Appeal Process

The candidate has the right to disagree with the assessment decision made by the assessor.
When giving feedback to the candidate, the assessor must check with the candidate if he agrees with the assessment outcome.
If the candidate agrees with the assessment outcome, the assessor & the candidate must sign the Assessment Summary Record.
If the candidate disagrees with the assessment outcome, he/she should not sign in the Assessment Summary Record.
If the candidate intends to appeal the decision, he/she should first discuss the matter with the assessor/assessment manager.
If the candidate is still not satisfied with the decision, the candidate must notify the assessor of the decision to appeal. The assessor will reflect the candidate’s intention in the Feedback Section of the Assessment Summary Record.
The assessor will notify the assessor manager about the candidate’s intention to lodge an appeal.
The candidate must lodge the appeal within 7 days, giving reasons for appeal
The assessor can help the candidate with writing and lodging the appeal.
he assessment manager will collect information from the candidate & assessor and give a final decision.
A record of the appeal and any subsequent actions and findings will be made.
An Assessment Appeal Panel will be formed to review and give a decision.
The outcome of the appeal will be made known to the candidate within 2 weeks from the date the appeal was lodged.
The decision of the Assessment Appeal Panel is final and no further appeal will be entertained.
Please click the link below to fill up the Candidates Appeal Form.

Job Roles

Social Media Specialist
Digital Marketing Manager
E-commerce Specialist
Content Strategist
Brand Manager
Marketing Analyst
Influencer Marketer
Online Sales Coordinator
Social Media Consultant
E-commerce Marketing Manager
Marketing Communications Coordinator
Public Relations Specialist
Customer Experience Manager
Marketing Project Manager
Product Marketing Manager

Trainers

Ray Teoh Tham Kim: Ray Teoh is a veteran digital marketing strategist with over 23 years of experience leading high-growth media and advertising organizations across Singapore, Malaysia, and Greater China. A former senior executive at Singapore Press Holdings, iClick Interactive Asia, and Innity Limited, he has a proven record of driving digital transformation, managing regional sales teams, and scaling digital engagement across major platforms such as XiaoHongShu, WeChat, Baidu, and Douyin. He holds a Bachelor’s degree in Electrical and Electronic Engineering (Hons) from Nanyang Technological University and the WSQ Advanced Certificate in Learning and Performance (ACLP).

As a certified adult educator and business coach, Ray specializes in social commerce and cross-border marketing strategies for China’s digital landscape. In “Create Engaging Social E-Commerce Campaigns on XiaoHongShu,” he equips learners with the tools to develop creative, data-driven, and influencer-led marketing campaigns. His teaching emphasizes cultural relevance, brand storytelling, and measurable engagement—helping businesses connect authentically with audiences on emerging Asian platforms.

Janice Ong Hui Li: Janice Ong is an experienced marketing strategist, business development professional, and WSQ-certified ACLP trainer with over 20 years of experience across IT, engineering, and e-commerce sectors. Having led regional marketing and sales operations for Creative Technology, Asco Freight, and Condat, she has a strong foundation in digital strategy, brand communications, and international business expansion. As a freelance digital marketing consultant and trainer since 2014, she has mentored professionals and business owners in SEO, SEM, and online brand development across multiple CMS and e-commerce platforms such as Shopify and WooCommerce.

In “Create Engaging Social E-Commerce Campaigns on XiaoHongShu,” Janice guides participants through the end-to-end process of building compelling brand narratives and optimizing social selling strategies. Her lessons focus on content marketing, platform analytics, and influencer collaboration—empowering learners to create authentic and high-performing XiaoHongShu campaigns that resonate with China’s digitally savvy consumer base.

Allen Wong Zhao Quan: Allen Wong is a digital marketing strategist and entrepreneur with extensive experience in e-commerce, branding, and performance marketing. As the Founder and CEO of Medistation Pte Ltd, he oversees strategic growth, user engagement, and digital brand partnerships. His expertise spans SEO, CRM, and AI-driven campaign optimization, with a proven track record of generating over $5 million in revenue through data-led marketing strategies. He holds professional certifications in SEO, social media management, and the WSQ Advanced Certificate in Learning and Performance (ACLP).

In “Create Engaging Social E-Commerce Campaigns on XiaoHongShu,” Allen draws from his entrepreneurial and digital leadership background to teach learners how to harness analytics, storytelling, and AI to optimize campaign outcomes. His practical sessions focus on leveraging XiaoHongShu for brand authenticity, user engagement, and conversion, guiding participants to design impactful campaigns that align creativity with measurable business growth.

Customer Reviews (19)

Kesston is a very friendly trainer Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

Kesston is a very friendly trainer and also highly skilled in this course.
I am impressed with his professionalism and exceeding my expectations (Posted on 3/9/2025)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 7/7/2022)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 4/10/2020)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 4/10/2020)

Excellent job Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

Maybe time consuming, but overall it was awesome (Posted on 4/10/2020)

will recommend Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

. (Posted on 3/1/2020)

Instructor has very good knowledge of the subject matter Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment

The room is a little cold. Might wish to consider it for a 2-day course with more coverage of the content.

Instructor has very good knowledge of the subject matter. Would recommend the course to anyone interested in Deep Learning = Neural Networks. (Posted on 11/11/2019)

Instructor has very good knowledge of the subject matter Review by Course Participant/Trainee

1. Do you find the course meet your expectation?
2. Do you find the trainer knowledgeable in this subject?
3. How do you find the training environment