WSQ - TikTok Marketing: Turning Engagement into Leads

Topic 1: Formulate TikTok Marketing Strategies

• Inbound marketing strategies for businesses
• Customer decision journey mapping
• Quality vs. quantity - what works on TikTok
• Engaging with other TikTokers

Topic 2: Create Viral Content and Implement Market Strategies

• Policies and guidelines related for TikTok content creation
• TikTok interface and features
• How to create viral content on TikTok
• Understanding TikTok algorithm

Topic 3: Evaluate TikTok Marketing Campaign

• Create a TikTok marketingt campaign to convert prospects into leads 
• Consumer behaviour trends and growth tactics for inbound marketing
• Evaluate the performance of TikTok marketing campaign

Final Assessment

• Written Assessment - Short Answer Questions (WA-SAQ)
• Practical Performance (PP)

Promotion Code

Promo or discount cannot be applied to WSQ courses

Minimum Entry Requirement

Knowledge and Skills

• Able to operate using computer functions
• Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

• Positive Learning Attitude
• Enthusiastic Learner

Experience

• Minimum of 1 year of working experience.

Minimum Software/Hardware Requirement

Software:

You can download and install the following software:

• TikTok

Hardware: Windows and Mac Laptops

About Progressive Wage Model (PWM)

The Progressive Wage Model (PWM) helps to increase wages of workers through upgrading skills and improving productivity. 

Employers must ensure that their Singapore citizen and PR workers meet the PWM training requirements of attaining at least 1 Workforce Skills Qualification (WSQ) Statement of Attainment, out of the list of approved WSQ training modules.

For more information on PWM, please visit MOM site.

Funding Eligility Criteria

Steps to Apply Skills Future Claim

• The staff will send you an invoice with the fee breakdown.
• Login to the MySkillsFuture portal, select the course you’re enrolling on and enter the course date and schedule.
• Enter the course fee payable by you (including GST) and enter the amount of credit to claim.
• Upload your invoice and click ‘Submit’

SkillsFuture Level-Up Program

The  SkillsFuture Level-Up Programme provides greater structural support for mid-career Singaporeans aged 40 years and above to pursue a substantive skills reboot and stay relevant in a changing economy. For more information, visit SkillsFuture Level-Up Programme

Get Additional Course Fee Support Up to $500 under UTAP

The Union Training Assistance Programme (UTAP) is a training benefit provided to NTUC Union Members with an objective of encouraging them to upgrade with skills training. It is provided to minimize the training cost. If you are a NTUC Union Member then you can get 50% funding (capped at $500 per year) under Union Training Assistance Programme (UTAP).

For more information visit NTUC U Portal – Union Training Assistance Program (UTAP)

Steps to Apply UTAP

• Log in to your U Portal account to submit your UTAP application upon completion of the course.

Note

• SSG subsidy is available for Singapore Citizens, Permanent Residents, and Corporates.
• All Singaporeans aged 25 and above can use their SkillsFuture Credit to pay. For more details, visit www.skillsfuture.gov.sg/credit
• An unfunded course fee can be claimed via SkillsFuture Credit or paid in cash.
• UTAP funding for NTUC Union Members is capped at $250 for 39 years and below and at $500 for 40 years and above.
• UTAP support amount will be paid to training provider first and claimed after end of class by learner.

Appeal Process

1. The candidate has the right to disagree with the assessment decision made by the assessor.
2. When giving feedback to the candidate, the assessor must check with the candidate if he agrees with the assessment outcome.
3. If the candidate agrees with the assessment outcome, the assessor & the candidate must sign the Assessment Summary Record.
4. If the candidate disagrees with the assessment outcome, he/she should not sign in the Assessment Summary Record.
5. If the candidate intends to appeal the decision, he/she should first discuss the matter with the assessor/assessment manager.
6. If the candidate is still not satisfied with the decision, the candidate must notify the assessor of the decision to appeal. The assessor will reflect the candidate’s intention in the Feedback Section of the Assessment Summary Record.
7. The assessor will notify the assessor manager about the candidate’s intention to lodge an appeal.
8. The candidate must lodge the appeal within 7 days, giving reasons for appeal 
9. The assessor can help the candidate with writing and lodging the appeal.
10. he assessment manager will collect information from the candidate & assessor and give a final decision.
11. A record of the appeal and any subsequent actions and findings will be made.
12. An Assessment Appeal Panel will be formed to review and give a decision.
13. The outcome of the appeal will be made known to the candidate within 2 weeks from the date the appeal was lodged.
14. The decision of the Assessment Appeal Panel is final and no further appeal will be entertained.
15. Please click the link below to fill up the Candidates Appeal Form.

• Social Media Manager
• Digital Marketing Specialist
• Content Creator
• Brand Manager
• Influencer Marketing Coordinator
• E-commerce Marketing Strategist
• Video Marketing Specialist
• TikTok Channel Manager
• Community Engagement Manager
• Social Media Ad Campaign Manager
• Multimedia Designer
• Influencer Partnership Manager
• Content Strategist for Video Platforms
• Online Branding Specialist
• Viral Marketing Coordinator.

Allen Wong – Allen Wong is an ACLP-certified trainer and digital marketing strategist with proven success in driving multimillion-dollar revenues through data-driven campaigns. As CEO of Medistation and consultant to various businesses, he has developed expertise in e-commerce, social media marketing, and AI-powered analytics. Allen specializes in translating digital trends into actionable strategies for business growth, with a strong focus on youth-oriented platforms like TikTok.

In his TikTok marketing training, Allen emphasizes creative content creation, data analytics, and campaign optimization. He guides learners on how to leverage TikTok’s algorithm, trends, and advertising tools to turn engagement into measurable leads. By integrating case studies and hands-on exercises, he equips participants to design effective TikTok strategies that convert followers into customers.

Patrick Foo – Patrick Foo is an ACLP-certified trainer and experienced digital entrepreneur who founded Business Online Pte Ltd, focusing on SEO/SEM and social media marketing. With a strong background in online advertising and Facebook campaigns, Patrick has trained professionals and SMEs in adopting social media platforms to grow their digital presence and sales funnels.

In his TikTok training, Patrick focuses on content strategy and community building. He teaches learners how to design engaging short-form videos, apply storytelling techniques, and use TikTok Ads to target niche audiences. His practical approach ensures participants can confidently apply TikTok as a tool for brand visibility and lead generation.

Ray Teoh Tham Kim – Ray Teoh is an ACLP-certified trainer with more than 20 years of leadership in the digital marketing industry, having held senior roles at Singapore Press Holdings, Innity, and iClick Interactive. He has driven large-scale social media campaigns across Singapore, Malaysia, and China, specializing in SME digital transformation.

In his TikTok marketing training, Ray emphasizes strategic campaign planning and analytics. He guides learners through audience targeting, influencer collaborations, and content optimization for maximum reach and conversion. Drawing on his regional leadership experience, he provides insights on using TikTok for cross-border marketing and business growth.

Janice Ong – Janice Ong is an ACLP-certified trainer and digital marketing professional with over 20 years of experience in sales, marketing, and e-commerce. She has trained business leaders, entrepreneurs, and students in SEO, SEM, and digital advertising, helping organizations grow their online visibility and customer engagement.

In her TikTok courses, Janice emphasizes building authentic personal and business branding on the platform. She guides learners through creating engaging content, leveraging TikTok trends, and applying analytics to track performance. By combining strategic insights with hands-on practice, she helps participants convert TikTok engagement into tangible leads and sales opportunities.