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WSQ - Building Targeted Lead Lists for Affiliate Marketing Growth

WSQ - Building Targeted Lead Lists for Affiliate Marketing Growth

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WSQ Building Targeted Lead Lists for Affiliate Marketing Growth empowers learners to strengthen affiliate marketing efforts through trend monitoring, strategic coordination, and performance-driven reporting. Participants will explore current innovations in affiliate marketing, identify emerging tools and practices, and learn how to promote new and existing products effectively to affiliate partners in the retail and hospitality sectors. By staying informed and proactive, learners will gain the skills to keep affiliate partners updated and engaged.

The course also guides participants in building a strong affiliate partner portfolio by applying research-based strategies to evaluate and recruit partners aligned with business goals. Learners will develop affiliate communication workflows, track key campaign metrics, and prepare reports that support decision-making and ensure policy compliance. This course is ideal for digital marketers, affiliate managers, and business owners looking to scale affiliate marketing performance through targeted lead generation and data-informed collaboration.

Learning Outcomes

By end of the course, learners should be able to:

LO1: Keep up with affiliate marketing trends and inform partners of new products and services in retail and hospitality.
LO2: Coordinate with affiliates using strategic research to align partnerships and develop an effective affiliate portfolio.
LO3: Prepare affiliate campaign reports aligned to strategy and ensure compliance with marketing policies and practices.

Course Brochure

Download - WSQ Building Targeted Lead Lists for Affiliate Marketing Growth

Skills Framework

This course follows the guideline of RET-OTO-2001-1.1: Affiliate Marketing under Retail Skills Framework

Certification

Certificate of Completion from Tertiary Infotech - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Infotech.
OpenCerts from SkillsFuture Singapore - After passing the assessment(s) and achieving at least 75% attendance, participants will receive a OpenCert (aka Statement of Achievement) from SkillsFuture Singapore, certifying that they have achieved the Competency Standard(s) in the above Skills Framework.

WSQ Funding

WSQ funding is only applicable to Singaporeans and PR. Subject to eligibility, the funding support is subjected to funding caps.

Effective for courses starting from 1 Jan 2024
Full Fee	GST	Nett Fee after Funding (Incl. GST)
		Baseline	MCES / SME
$800.00	$72.00	$472.00	$312.00

Baseline: Singaporean/PR age 21 and above
MCES(Mid-Career Enhanced Subsidy): S'porean age 40 & above

Upon registration, we will advise further on how to tap on the WSQ Training Subsidy.

You can pay the nett fee (after the WSQ training subsidy) by the following :

SkillsFuture Enterprise Credit (SFEC)

Eligible Singapore-registered companies can tap on $10000 SFEC to cover out-of-pocket expenses.Click here to submit SkillsFuture Enterprise Credit

SkillsFuture Credit (SFC)

Eligible Singapore Citizens can use their SFC to offset course fee payable after funding but the $4,000 Additional SFC (Mid-Career Support) cannot be used. Click here for SkillsFuture Credit submission

PSEA

Eligible Singapore Citizens can use their PSEA funds to offset course fee payable after funding.

To check for Post-Secondary Education Account (PSEA) eligibility for this course, Visit SkillsFuture (course code: TGS-2025060552)

Scroll down to “Keyword Tags” to verify for PSEA eligibility.
If there is “PSEA” under keyword tags, the course is eligible for PSEA.

Once you are eligible for PSEA, please download and fill up the PSEA Withdrawal Form and email to us.

Course Code: TGS-2025060552

Post-Course Support

We provide free consultation related to the subject matter after the course.
Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

Course Cancellation/Reschedule Policy

You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commerce.
We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
Note the venue of the training is subject to changes due to availability of the classroom

Course Details

LU1: Staying Current with Affiliate Marketing Practices and Informing Affiliates

T1: Trends and innovations in affiliate marketing
T2: Promoting new and existing products to affiliates
T3: Keep current with affiliate marketing developments
T4: Update affiliates on latest products and services
T5: Identify and evaluate emerging affiliate practices and tools

LU2: Collaborating with and Recruiting Affiliate Partners

T1: Structuring affiliate strategies in line with marketing goals
T2: Managing affiliate relationships and communication
T3: Coordinate and communicate with affiliate partners
T4: Collect background info on potential affiliate partners
T5: Principles for building effective affiliate portfolios

LU3: Monitoring, Reporting and Improving Affiliate Campaigns

T1: Managing affiliate campaigns and tracking key metrics
T2: Ensuring compliance with affiliate programme policies and guidelines
T3: Prepare and deliver regular reports on affiliate partnerships
T4: Aligning affiliate campaigns with overall marketing strategy

Course Info

Promotion Code

Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.

Minimum Entry Requirement

Knowledge and Skills

Able to operate using computer functions
Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

Positive Learning Attitude
Enthusiastic Learner

Experience

Minimum of 1 year of working experience.

Target Age Group: 18-65 years old

Minimum Software/Hardware Requirement

Software:

TBD

Hardware: Window or Mac Laptops

Job Roles

Affiliate Marketing Manager
Digital Marketing Executive
E-commerce Specialist
Partnership Development Executive
Lead Generation Strategist
Marketing Campaign Analyst
Business Development Executive
Online Marketing Coordinator
Retail Marketing Specialist
Hospitality Marketing Manager
Performance Marketing Executive
CRM Executive
Content Marketing Strategist
Brand Partnership Coordinator
Marketing Operations Executive
Affiliate Program Consultant
Sales and Marketing Assistant
Marketing Data Analyst
Digital Partnership Manager
Marketing Communications Executive

Trainers

Allen Wong: Allen Wong is a forward-thinking digital marketing strategist with a proven track record of generating over $5 million in revenue through data-driven campaigns and strategic growth initiatives. As the CEO and Founder of Medistation Pte. Ltd., and a seasoned consultant for multiple clients, he has leveraged advanced analytics, CRM, AI tools, and marketing automation to design targeted campaigns that deliver exceptional Return on Ad Spend (ROAS). His career spans leadership roles in e-commerce, events, and digital platforms, where he successfully implemented SEO/SEM strategies, enhanced customer engagement, and optimized lead generation systems. Allen’s expertise in strategic planning, marketing analytics, and customer relationship management positions him as a key trainer to help participants master the art of building targeted lead lists to drive affiliate marketing success

Beyond his executive and consulting roles, Allen has served as Marketing Manager at OTT Inspire and Asia Arts & Culture (Kallang Theatre), where he spearheaded B2B and B2C lead generation efforts, event marketing strategies, and brand visibility campaigns. Certified with an Advanced Certificate in Learning and Performance (ACLP) and advanced SEO credentials, he combines technical mastery with adult learning facilitation skills. His teaching approach focuses on practical application—guiding learners to identify high-value prospects, apply segmentation techniques, and harness digital tools to accelerate affiliate marketing growth. With his adaptability, creativity, and results-oriented mindset, Allen empowers professionals to build sustainable and high-performing lead pipelines in today’s competitive digital landscape

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About Us

Tertiary Infotech Academy, established in 2012, is a leading skills-based training provider dedicated to supporting Singapore’s Industry 4.0 transformation. We are a registered Private Education Institute (PEI), offering Diploma and Advanced Certificate programs in Cyber Security and Artificial Intelligence.

As a strong advocate for professional and lifelong learning, we are a WSQ and IBF Approved Training Organisation (ATO). We also serve as an Authorized Training Partner for major global technology and certification bodies, including Microsoft, CompTIA, AWS, Pearson VUE, Autodesk, Linux Foundation.

In addition, our academy is both a Pearson VUE, Kryterion, PSI Authorized Test Centers enabling learners to access industry-recognized examinations in a convenient and professional environment.

Training Grants and Subsidies

WSQ: Company and Singaporeans/PR can apply WSQ 70-90% funding depending on eligibility
SkillsFuture Enterprise Credit (SFEC) - Eligible Singapore-registered companies can tap on $10000 SFEC to cover up to 90% of out-of-pocket expense
SkillsFuture Credit: All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses.
IBF-STS Companies and Singaporeans/PR can apply IBF-STS 70-90% funding depending on eligibility
UTAP: NTUC members enjoy 50% subsidy for unfunded course fee support for up to $250 each year when you sign up for courses supported under UTAP
PSEA: Individual can pay using using their Post Secondary Education Account