Create Email Marketing Campaigns that Turn Leads into Customers

Topic 1: Campaign Planning and Initial Testing

• Defining clear campaign goals
• Mapping objectives to target audience segments
• Budgeting for the campaign
• Resource allocation and management
• A/B Testing
• Crafting compelling subject lines

Topic 2: Campaign Execution and Analysis

• Understanding the 4 P's: Product, Price, Place, Promotion
• Aligning the marketing mix with campaign objectives
• Categorizing product/service offerings
• Tailoring promotions to the product lifecycle
• Setting up tracking mechanisms
• Analyzing open rates, click-through rates, and conversion rates
• Evaluating success factors and areas of improvement
• Documenting feedback for future campaigns

Topic 3: Ongoing Monitoring and Feedback Collection

• Best times to send emails
• Sequencing and frequency considerations
• Interpreting results from initial tests
• Adapting strategies based on pre-campaign insights
• Assessing placements and reach
• Observing competitors' campaigns and strategies
• Techniques for customer feedback collection
• Evaluating feedback from store managers, supervisors, and online platforms

Promotion Code

Promo or discount cannot be applied to WSQ courses

Minimum Entry Requirement

Knowledge and Skills

• Able to operate using computer functions
• Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

• Positive Learning Attitude
• Enthusiastic Learner

Experience

• Minimum of 1 year of working experience.

Target Age Group: 21-65 years old

Minimum Software/Hardware Requirement

Software:

You can download and install the following software:

• MailChimp
• Google Analytics

Hardware: Windows and Mac Laptops

• Marketing Manager
• Sales Manager
• Digital Marketing Specialist
• Email Marketing Specialist
• Marketing Analyst
• Business Development Manager
• Product Manager
• Content Marketer
• Marketing Coordinator
• Online Marketing Manager
• Marketing Consultant
• E-commerce Specialist
• Customer Relationship Manager
• Business Analyst
• Lead Generation Specialist

Patrick Foo – Patrick Foo is an experienced trainer and consultant with expertise in digital marketing, website development, and customer engagement strategies. As the founder of Search Engine Academy, he has guided numerous businesses in building their online presence through domain management, search optimization, and web design. Prior to his online career, Patrick worked as a solutions consultant and manager in Customer Relationship Management (CRM) systems, equipping him with strong insights into managing customer data and turning it into actionable campaigns.

With his background in both technology and marketing, Patrick focuses on helping learners design effective email marketing campaigns that nurture leads and build customer loyalty. His approach combines technical setup, content strategy, and analytics, ensuring participants are ready to implement impactful campaigns that drive business results.

Allen Wong – Allen Wong is a digital marketing professional with wide-ranging experience across diverse industries including events, branding, and business development. Having delivered innovative solutions in multiple sectors, he has generated proven results by combining creativity with data-driven strategies. His expertise lies in leveraging email marketing, automation tools, and customer engagement methods to deliver measurable outcomes.

In this course, Allen shares his hands-on marketing knowledge to guide learners in planning, executing, and optimizing email campaigns. His teaching emphasizes practical tools, case studies, and campaign analysis, helping participants adopt an innovative approach to turn prospects into long-term customers.

Ray Teoh Tham Kim – Ray Teoh is a seasoned business leader with extensive experience across Singapore, Hong Kong, and Taiwan, where he has held leadership positions in listed companies and startups. He played a significant role in the growth of JV companies that achieved international success, including listings on NASDAQ in 2017. His background blends business strategy, corporate leadership, and digital transformation, enabling him to bring unique insights to digital marketing applications.

For the WSQ program, Ray provides learners with a strategic perspective on aligning email marketing with overall business growth objectives. He equips participants with frameworks to measure ROI, optimize customer acquisition costs, and scale campaigns for sustainable business expansion.

Janice Ong – Janice Ong is an accomplished business development professional with more than 20 years of experience in e-commerce, branding, and digital transformation. An early pioneer in online marketing, she has led initiatives that empower organizations to capture and convert leads through innovative digital strategies. Known for her dynamic and engaging teaching style, Janice integrates practical insights from her entrepreneurial journey into her training delivery.

In this course, Janice focuses on end-to-end email marketing strategies, from crafting compelling content to analyzing campaign performance. She emphasizes practical application and learner engagement, ensuring that participants leave with the ability to execute campaigns that consistently turn leads into loyal customers.