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WSQ - Mastering Facebook Social Media Marketing for High-Impact Lead Generation

WSQ - Mastering Facebook Social Media Marketing for High-Impact Lead Generation

Are you looking to elevate your Social Media Marketing strategy on Facebook? Our comprehensive course is designed to arm you with the skills needed for effective Facebook Marketing. From mastering Facebook Ads to understanding organic reach, this course covers it all. Our curriculum is based on real-world case studies and hands-on exercises to make the learning practical and relevant.

Upon course completion, you'll have a solid grasp on how to create compelling content that resonates with your audience, design high-converting Facebook Ads, and utilize analytics to continuously improve your strategy. Whether you're a marketing professional or a business owner, this course will equip you with the tools and knowledge to successfully navigate the ever-changing landscape of Facebook Marketi

Learning Outcomes

By the end of the course, learners will be able to

LO1: Develop a plan for social media marketing campaign on Facebook
LO2: Evaluate social market opportunities with Facebook social media marketing campaign.
LO3: Monitor Facebook social media marketing performance
LO4: Determine feasibility of various Facebook social media marketing campaigns by optimizing the Facebook Ads
LO5: Evaluate the usage of Facebook campaign and its impact on the organization
LO6: Establish social media marketing objectives

Course Brochure

Download WSQ - Mastering Facebook Social Media Marketing for High-Impact Lead Generation Brochure

Skills Framework

This course follows the guideline of Social Media Marketing HAS-OTO-4007-1.1 TSC under Hotel and Accomodation Services Skills Framework

Certification

Certificate of Completion from Tertiary Infotech - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Infotech.
OpenCerts from SkillsFuture Singapore - After passing the assessment(s) and achieving at least 75% attendance, participants will receive a OpenCert (aka Statement of Achievement) from SkillsFuture Singapore, certifying that they have achieved the Competency Standard(s) in the above Skills Framework.

WSQ Funding

WSQ funding is only applicable to Singaporeans and PR. Subject to eligibility, the funding support is subjected to funding caps.

Effective for courses starting from 1 Jan 2024
Full Fee	GST	Nett Fee after Funding (Incl. GST)
		Baseline	MCES / SME
$720.00	$64.80	$424.80	$280.80

Baseline: Singaporean/PR age 21 and above
MCES(Mid-Career Enhanced Subsidy): S'porean age 40 & above

Upon registration, we will advise further on how to tap on the WSQ Training Subsidy.

You can pay the nett fee (after the WSQ training subsidy) by the following :

SkillsFuture Enterprise Credit (SFEC)

Eligible Singapore-registered companies can tap on $10000 SFEC to cover out-of-pocket expenses.Click here to submit SkillsFuture Enterprise Credit

SkillsFuture Credit (SFC)

Eligible Singapore Citizens can use their SFC to offset course fee payable after funding but the $4,000 Additional SFC (Mid-Career Support) cannot be used. Click here for SkillsFuture Credit submission

UTAP

Eligible NTUC members can apply for 50% of the unfunded fee from UTAP, capped up to $250/year and for members aged 40 and above, capped up to $500/year. Click here to submit UTAP

PSEA

Eligible Singapore Citizens can use their PSEA funds to offset course fee payable after funding. Please inform us if you intend to use your PSEA funding.

To check for Post-Secondary Education Account (PSEA) eligibility for this course, Visit SkillsFuture (course code: TGS-2020505996)

Scroll down to “Keyword Tags” to verify for PSEA eligibility.
If there is “PSEA” under keyword tags, the course is eligible for PSEA.

Once you are eligible for PSEA, please download and fill up the PSEA Withdrawal Form and email to us.

Course Code: TGS-2020505996

Post-Course Support

We provide free consultation related to the subject matter after the course.
Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

Course Cancellation/Reschedule Policy

You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commerce.
We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
Note the venue of the training is subject to changes due to availability of the classroom

Course Details

Topic 1: Plan a Facebook Social Media Marketing Campaign

Overview of Facebook Social Media platform
Examples of Facebook Advertisements
Map Out Customer Journey Using Customer Personas Tools
Competitive and Audience Analysis Using Facebook Audience Insights
Develop a Facebook Social Marketing Plan

Topic 2: Create a Facebook Social Media Marketing Campaign

Market Penetration Potential of Facebook in the Local Context
Create Facebook Group or Facebook Page for Company/Brand
Optimize Facebook Page for Greater Discoverability
Create Ads on Facebook Ads Manager
Anatomy of Facebook Ads Campaign Structure (Campaign, Ad Set, Ad levels)
Audience, Budget, Scheduling and Placement Optimization

Topic 3: Measure Facebook Social Media Marketing Performance

Create and Install Facebook Pixel to Collect Performance Data
Understand Key Social Media performance and Advertising ROI Metrics
Set up Custom and Automated Reporting
Retargeting Strategies and Dynamics Ads
Copyright and Intellectual Property Considerations

Topic 4: Optimize Facebook Social Media Marketing Performance

Optimize Content and Ads based on Customer Behaviour
Tools for Social Media Scheduling
Compare Facebook Platform to other Social Media Platforms

Topic 5: Manage Facebook Social Media Community

Manage Consumer Reviews and User-Generated Content
Strategies to Grow, Sustain and Foster Advocacy in Social Media Communities
Establish Social Media Objectives

Mode of Assessment

Written Assessment - Short Answer Questions (WA-SAQ)
Practical Performance (PP)

Course Info

Promotion Code

Promo or discount cannot be applied to WSQ courses

Minimum Entry Requirement

Knowledge and Skills

Able to operate using computer functions with minimum Computer Literacy Level 2 based on ICAS Computer Skills Assessment Framework
Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

Positive Learning Attitude
Enthusiastic Learner

Experience

Minimum of 1 year of working experience.
Minimum 18 years old

Minimum Software/Hardware Requirement

Software:

You can download and install the following software:

Hardware: Windows and Mac Laptops

About Progressive Wage Model (PWM)

The Progressive Wage Model (PWM) helps to increase wages of workers through upgrading skills and improving productivity.

Employers must ensure that their Singapore citizen and PR workers meet the PWM training requirements of attaining at least 1 Workforce Skills Qualification (WSQ) Statement of Attainment, out of the list of approved WSQ training modules.

For more information on PWM, please visit MOM site.

Funding Eligility Criteria

Individual Sponsored Trainee

Employer Sponsored Trainee

Singapore Citizens or Singapore Permanent Residents of age 21 and above
From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.
Trainee must pass all prescribed tests / assessments and attain 100% competency.
We reserves the right to claw back the funded amount from trainee if he/she did not meet the eligibility criteria.

Singapore Citizens or Singapore Permanent Residents who are DIRECT EMPLOYEE of the sponsoring company.
From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.
Trainee must pass all prescribed tests / assessments and attain 100% competency.
We reserves the right to claw back the funded amount from the employer if trainee did not meet the eligibility criteria.

SkillsFuture Credit:

Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding.

PSEA:

To check for Post-Secondary Education Account (PSEA) eligibility, goto mySkillsFuture portal and search for this course code.
Scroll down to "Keyword Tags" to verify for PSEA eligibility.
If there is “PSEA” under keyword tags, the course is eligible for PSEA.
And if there is no “PSEA” under keyword tags, the course is ineligible for PSEA.
Not all courses are eligible for PSEA funding.

Absentee Payroll (AP) Funding:

$4.50 per hour, capped at $100,000 per enterprise per calendar year.
AP funding will be computed based on the actual number of training hours attended by the trainee.

SFEC:

If the Training Provider has submitted an enrolment for course fee grant claim in Training Partners Gateway (TPGateway), SSG would be able to derive SFEC funding based on this record. There is no need for enterprise to submit any claim request and the SFEC claim will be automatically generated and disbursed.
Where there is no such record, eligible employers are required to submit an SFEC claim after course completion via the SFEC microsite.
SkillsFuture Enterprise Credit (SFEC) Microsite

Steps to Apply Skills Future Claim

The staff will send you an invoice with the fee breakdown.
Login to the MySkillsFuture portal, select the course you’re enrolling on and enter the course date and schedule.
Enter the course fee payable by you (including GST) and enter the amount of credit to claim.
Upload your invoice and click ‘Submit’

SkillsFuture Level-Up Program

The SkillsFuture Level-Up Programme provides greater structural support for mid-career Singaporeans aged 40 years and above to pursue a substantive skills reboot and stay relevant in a changing economy. For more information, visit SkillsFuture Level-Up Programme

Get Additional Course Fee Support Up to $500 under UTAP

The Union Training Assistance Programme (UTAP) is a training benefit provided to NTUC Union Members with an objective of encouraging them to upgrade with skills training. It is provided to minimize the training cost. If you are a NTUC Union Member then you can get 50% funding (capped at $500 per year) under Union Training Assistance Programme (UTAP).

For more information visit NTUC U Portal – Union Training Assistance Program (UTAP)

Steps to Apply UTAP

Note

SSG subsidy is available for Singapore Citizens, Permanent Residents, and Corporates.
All Singaporeans aged 25 and above can use their SkillsFuture Credit to pay. For more details, visit www.skillsfuture.gov.sg/credit
An unfunded course fee can be claimed via SkillsFuture Credit or paid in cash.
UTAP funding for NTUC Union Members is capped at $250 for 39 years and below and at $500 for 40 years and above.
UTAP support amount will be paid to training provider first and claimed after end of class by learner.

Appeal Process

The candidate has the right to disagree with the assessment decision made by the assessor.
When giving feedback to the candidate, the assessor must check with the candidate if he agrees with the assessment outcome.
If the candidate agrees with the assessment outcome, the assessor & the candidate must sign the Assessment Summary Record.
If the candidate disagrees with the assessment outcome, he/she should not sign in the Assessment Summary Record.
If the candidate intends to appeal the decision, he/she should first discuss the matter with the assessor/assessment manager.
If the candidate is still not satisfied with the decision, the candidate must notify the assessor of the decision to appeal. The assessor will reflect the candidate’s intention in the Feedback Section of the Assessment Summary Record.
The assessor will notify the assessor manager about the candidate’s intention to lodge an appeal.
The candidate must lodge the appeal within 7 days, giving reasons for appeal
The assessor can help the candidate with writing and lodging the appeal.
he assessment manager will collect information from the candidate & assessor and give a final decision.
A record of the appeal and any subsequent actions and findings will be made.
An Assessment Appeal Panel will be formed to review and give a decision.
The outcome of the appeal will be made known to the candidate within 2 weeks from the date the appeal was lodged.
The decision of the Assessment Appeal Panel is final and no further appeal will be entertained.
Please click the link below to fill up the Candidates Appeal Form.

Job Roles

Social Media Manager
Digital Marketing Specialist
Content Strategist
Brand Manager
Community Manager
Influencer Marketing Coordinator
E-commerce Marketing Specialist
Advertising Campaign Manager
Public Relations Specialist
Marketing Analyst
Event Promoter
Customer Engagement Specialist
Social Media Designer
Affiliate Marketer
Business Development Manager (online focus)

Trainers

Allen Wong – Allen Wong is a digital marketing strategist and entrepreneur with extensive experience in social media management, campaign optimization, and e-commerce growth. As CEO and Founder of Medistation Pte. Ltd., he has successfully generated over $5 million in revenue through data-driven marketing strategies. His expertise spans SEO, SEM, CRM, and social media platforms such as Facebook, where he leverages analytics and AI to drive targeted campaigns and high Return on Ad Spend (ROAS).

In his Facebook marketing training, Allen emphasizes practical strategies for building high-impact lead generation campaigns. His sessions guide learners through ad targeting, campaign design, analytics tracking, and conversion optimization, equipping them with actionable skills to maximize results. With his entrepreneurial success and hands-on approach, Allen ensures participants gain both the technical know-how and strategic insights to thrive in social media marketing.

Ray Teoh (Tham Kim) – Ray Teoh is an ACLP-certified trainer with over 23 years of experience in digital marketing, sales management, and business coaching. He has held senior roles at Singapore Press Holdings, Innity, and iClick Interactive, where he drove revenue growth of over 400% and successfully scaled regional digital businesses. Currently Director at eDragon Group, he advises on leveraging Chinese digital platforms such as WeChat, Baidu, Douyin, and Ctrip for international expansion.

In his Facebook marketing training, Ray focuses on integrating social media strategies with broader digital campaigns. His sessions cover audience segmentation, creative content development, and conversion-focused advertising, helping learners build Facebook campaigns that deliver measurable ROI. With his leadership experience and marketing expertise, Ray empowers participants to transform Facebook into a powerful tool for lead generation and business growth.

Janice Ong – Janice Ong is an ACLP-certified trainer and consultant with more than 20 years of experience in business development, digital marketing, and e-commerce. She has trained professionals, business leaders, and entrepreneurs in SEO, SEM, social media, and online business strategies, consistently delivering measurable outcomes for clients. Her corporate experience includes senior roles at Creative Technology, where she managed global sales and e-commerce strategies, driving multimillion-dollar revenues.

In her Facebook marketing training, Janice emphasizes the creation of customer-focused campaigns that drive engagement and lead generation. She equips learners with practical knowledge in ad management, analytics interpretation, and campaign optimization, ensuring participants can translate Facebook’s tools into business success. By combining her commercial expertise with her training background, she helps learners build confidence in applying Facebook marketing for real-world business results.