WSQ - Running a Successful eCommerce Store with Shopify

Topic 1: Getting Started on Shopify

• Overview of Shopify eCommerce
• Basic Store Configuration

Topic 2: Setting Up Products

• Add a New Product
• Setup Product Details
• Edit Search Engine Metas
• Setup Product Variants

Topic 3: Customizing Theme

• Browse and Find the Right Shopify Theme
• Publish Theme
• Structure of a Theme
• Customizing Theme Setting
• Edit Theme Code
• Customizing Collection Page
• Setup Contact Us Page

Topic 4: Managing Orders

• View an Order
• Fulfill an Order
• Manage Your Orders
• Refund and Cancel an Order

Topic 5: Payment and Shipping

• Shopify Payments
• Setup Paypal
• Additional Payment Methods
• Fraud Prevention
• Configure Taxes
• Shopify Shipping
• Plan Your Shipping Strategy
• Dropshipping
• Setup Shipping

Topic 6: Marketing and Performance

• Develop a Marketing Plan
• Improve Search Engine Optimization
• Create Discounts
• Marketing and Site Performance
• Setup Google Analytics
• Setup Facebook Pixel
• Google Ads Conversion tracking
• Install Newsletter App

Final Assessment

• Written Assessment - Short Answer Questions (WA-SAQ)
• Practical Performance (PP)

Promotion Code

Promo or discount cannot be applied to WSQ courses

Minimum Software/Hardware Requirement

Software:

You can download and install the following software:

• Shopify

Hardware: Windows and Mac Laptops

Minimum Entry Requirement

Knowledge and Skills

• Able to operate using computer functions with minimum Computer Literacy Level 2 based on ICAS Computer Skills Assessment Framework
• Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

• Positive Learning Attitude
• Enthusiastic Learner

Experience

• Minimum of 1 year of working experience.
• Minimum 18 years old

About Progressive Wage Model (PWM)

The Progressive Wage Model (PWM) helps to increase wages of workers through upgrading skills and improving productivity. 

Employers must ensure that their Singapore citizen and PR workers meet the PWM training requirements of attaining at least 1 Workforce Skills Qualification (WSQ) Statement of Attainment, out of the list of approved WSQ training modules.

For more information on PWM, please visit MOM site.

Funding Eligility Criteria

Steps to Apply Skills Future Claim

• The staff will send you an invoice with the fee breakdown.
• Login to the MySkillsFuture portal, select the course you’re enrolling on and enter the course date and schedule.
• Enter the course fee payable by you (including GST) and enter the amount of credit to claim.
• Upload your invoice and click ‘Submit’

SkillsFuture Level-Up Program

The  SkillsFuture Level-Up Programme provides greater structural support for mid-career Singaporeans aged 40 years and above to pursue a substantive skills reboot and stay relevant in a changing economy. For more information, visit SkillsFuture Level-Up Programme

Get Additional Course Fee Support Up to $500 under UTAP

The Union Training Assistance Programme (UTAP) is a training benefit provided to NTUC Union Members with an objective of encouraging them to upgrade with skills training. It is provided to minimize the training cost. If you are a NTUC Union Member then you can get 50% funding (capped at $500 per year) under Union Training Assistance Programme (UTAP).

For more information visit NTUC U Portal – Union Training Assistance Program (UTAP)

Steps to Apply UTAP

• Log in to your U Portal account to submit your UTAP application upon completion of the course.

Note

• SSG subsidy is available for Singapore Citizens, Permanent Residents, and Corporates.
• All Singaporeans aged 25 and above can use their SkillsFuture Credit to pay. For more details, visit www.skillsfuture.gov.sg/credit
• An unfunded course fee can be claimed via SkillsFuture Credit or paid in cash.
• UTAP funding for NTUC Union Members is capped at $250 for 39 years and below and at $500 for 40 years and above.
• UTAP support amount will be paid to training provider first and claimed after end of class by learner.

Appeal Process

1. The candidate has the right to disagree with the assessment decision made by the assessor.
2. When giving feedback to the candidate, the assessor must check with the candidate if he agrees with the assessment outcome.
3. If the candidate agrees with the assessment outcome, the assessor & the candidate must sign the Assessment Summary Record.
4. If the candidate disagrees with the assessment outcome, he/she should not sign in the Assessment Summary Record.
5. If the candidate intends to appeal the decision, he/she should first discuss the matter with the assessor/assessment manager.
6. If the candidate is still not satisfied with the decision, the candidate must notify the assessor of the decision to appeal. The assessor will reflect the candidate’s intention in the Feedback Section of the Assessment Summary Record.
7. The assessor will notify the assessor manager about the candidate’s intention to lodge an appeal.
8. The candidate must lodge the appeal within 7 days, giving reasons for appeal 
9. The assessor can help the candidate with writing and lodging the appeal.
10. he assessment manager will collect information from the candidate & assessor and give a final decision.
11. A record of the appeal and any subsequent actions and findings will be made.
12. An Assessment Appeal Panel will be formed to review and give a decision.
13. The outcome of the appeal will be made known to the candidate within 2 weeks from the date the appeal was lodged.
14. The decision of the Assessment Appeal Panel is final and no further appeal will be entertained.
15. Please click the link below to fill up the Candidates Appeal Form.

• Shopify Store Manager
• E-commerce Content Specialist
• Shopify Developer
• Digital Marketing Coordinator
• Product Listing Coordinator
• E-commerce Operations Manager
• UX/UI Designer focused on E-commerce
• Customer Support Specialist for E-commerce
• Inventory Management Specialist
• E-commerce SEO Expert
• Dropshipping Business Owner
• E-commerce Sales Analyst
• Digital Branding Specialist
• Order Fulfillment Coordinator
• E-commerce Marketing Strategist.

Janice Ong – Janice Ong is an ACLP-certified trainer with over 20 years of experience in business development, sales, and digital marketing. She has held senior roles in global companies such as Creative Technology, where she managed worldwide e-commerce operations and optimized online platforms to drive multi-million-dollar revenues. Since 2014, she has been a freelance trainer and consultant, delivering courses in digital marketing, SEO, and e-commerce to learners ranging from business leaders to aspiring entrepreneurs.

In her Shopify training, Janice focuses on guiding learners through the end-to-end process of building and running an online store. She emphasizes practical applications such as store setup, product optimization, payment integration, and customer engagement strategies. By combining her commercial experience with her passion for teaching, Janice empowers participants to design and operate scalable, customer-focused e-commerce businesses on Shopify.

Allen Wong – Allen Wong is a forward-thinking digital marketing strategist and entrepreneur with extensive experience in e-commerce and campaign optimization. As CEO and Founder of Medistation Pte. Ltd., he has successfully generated over $5 million in revenue through data-driven marketing and online sales initiatives. His career spans consultancy roles and leadership positions in digital marketing, where he has leveraged tools like analytics, CRM, and AI to boost customer engagement and conversions.

In his Shopify training, Allen emphasizes creating high-performing online stores that integrate seamlessly with digital marketing strategies. He covers essential topics such as UI/UX optimization, customer journey mapping, and the use of analytics for continuous improvement. With his blend of entrepreneurial success and digital expertise, Allen equips learners with the knowledge and confidence to build and scale profitable Shopify e-commerce businesses.

Ray Teoh (Tham Kim) – Ray Teoh is an ACLP-certified trainer and digital marketing leader with over 23 years of experience across Singapore, Malaysia, and Greater China. He has held senior leadership roles at Singapore Press Holdings, Innity, and iClick Interactive, where he achieved milestones such as driving 400% revenue growth at SPH and leading iClick SEA to profitability. Currently, as Director of eDragon Group, he advises companies on leveraging platforms such as Baidu, WeChat, Douyin, and Ctrip for digital expansion.

In his Shopify training, Ray emphasizes aligning e-commerce operations with broader digital marketing and sales strategies. He guides learners in developing customer-centric Shopify stores, leveraging content marketing, livestreaming, and social media to maximize brand visibility and sales. By integrating his extensive leadership background and hands-on training expertise, Ray helps participants build successful Shopify businesses tailored for competitive local and international markets.