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Search Engine Optimisation SEO Essential Training

Search Engine Optimisation SEO Essential Training

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Embark on a comprehensive journey through SEO Essential Training at Tertiary Courses and gain actionable insights into the core strategies of search engine optimization. This course focuses on the pivotal elements of SEO, including the installation of Wordpress SEO plugins and the discernment between Whitehat and Blackhat SEO techniques. Participants will engage in practical exercises to understand and implement effective on-page and off-page Whitehat SEO techniques and strategies. Learning to use good keywords to optimize search results is a key component of the training, empowering participants to improve their website’s visibility sustainably.

The course provides in-depth knowledge on leveraging Google Analytics to evaluate the effectiveness of SEO implementations meticulously. This enables participants to refine their strategies continuously and achieve improved click-through rates and web page traffic. Whether you are a beginner or have a basic understanding of SEO, this course offers a wealth of knowledge, enabling you to enhance your skills and apply SEO techniques proficiently to achieve your business objectives. The actionable strategies and techniques taught are indispensable for anyone keen on mastering the essentials of SEO and improving their website’s search engine performance.

Certificate

All participants will receive a Certificate of Completion from Tertiary Courses after achieved at least 75% attendance.

Funding and Grant Applications

No funding is available for this course.

For WSQ funding, please checkout the details at WSQ - Search Engine Optimization for Small and Medium Enterprises

Course Code: C11

Fee

$350.00 (GST-exclusive)

$381.50 (GST-inclusive)

The course fee listed above is before subsidy/grant, if applicable. We will apply for the grant and send you the invoice with nett fee.

Mode of Training

Physical Classroom Training
Synchronised Teaching using ZOOM
Corporate Training at Company Premise

Course Date * Course Date

Course Time * Course Time: No. of Participants

Sponsorship

Self-Sponsored
Employer-Sponsored

Additional Message

* Required Fields

Post-Course Support

We provide free consultation related to the subject matter after the course.
Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

Course Cancellation/Reschedule Policy

You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commerce.
We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
Note the venue of the training is subject to changes due to availability of the classroom

Course Details

Topic 1 SEO Fundamentals and Strategies

What is Search Engine Optimization
The Fundamentals of How Search Engines Function
Whitehat vs Blackhat SEO Strategies
Top Ranking Factors
Implementation of SEO Strategies.

Topic 2 Manage Keyword Research

What is Keyword Research and Why Is It Important
Free and Premium Keywords Research Tools
Keyword Research Process
How to Build Extensive Keyword List
Analyze Competitor Advertising Links

Topic 3 On-page SEO Strategies and Best Practices

What is On Page SEO
Metas and URL Best Practices
Image Optimization and Best Practices
Indexing & Google Search Console
Site Architecture Best Practices
Content Creation Best Practices
Structured Data
Design and UX Best Practices
Local vs International SEO

Topic 4 Off Page SEO Strategies Across Multiple Channels

What is Off-Page SEO
Why Use Links
Anatomy of a Quality Backlink
Major Off-Page SEO Ranking Factors
Content Marketing
Drip Marketing
Social Media Marketing

Topic 5 Monitor SEO Performance on Google Analytics

Linking up Search Console to Google Analytics
Analyze SEO Performance Across Various Channels
Essential SEO Metrics to Track and Measure SEO Effectiveness
Integrating SEO Analysis to Your Marketing Strategy

Course Info

Promotion Code

Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.

Minimum Entry Requirement

Knowledge and Skills

Able to operate using computer functions
Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

Positive Learning Attitude
Enthusiastic Learner

Experience

Minimum of 1 year of working experience.

Target Age Group: 21-65 years old

Minimum Software/Hardware Requirement

Software: NIL

Hardware: Windows and Mac Laptops

Job Roles

SEO Specialist
E-commerce Manager
Digital Marketing Manager
Content Strategist (for e-Commerce)
E-commerce SEO Analyst
Product Listing Manager
Online Retail Strategist
Affiliate Marketer (e-Commerce focus)
Conversion Rate Optimization Specialist
Web Developer (e-Commerce platforms)
E-commerce Brand Manager
Online Merchandiser
E-commerce Content Creator
E-commerce UX/UI Designer
E-commerce Analytics Specialist.

Trainers

Ray Teoh Tham Kim: Ray Teoh Tham Kim is a ACTA certified trainer. He based in China Shanghai 2011 to 2015 setup offices in Shanghai, Hong Kong and Taiwan, JV with Malaysia Listed digital company Innity. In 2015 joined iClick Interactive, China programmatic company, listed in NASDAQ in 2017. Have setup eDragon Group in 2019 focusing in SME digital transformation.

Patrick Foo: Patrick Foo is a ACTA certified trainer. In 2010, Patrick earned his Advanced Search Engine Marketing Certification from Search Engine Academy, USA, and started Business Online Centre, a one-stop solution business for SMEs looking for online presence. Services range from domain registration, hosting, web design, Internet (SEO/SEM) and Facebook marketing. He has been conducting website design classes (public and corporate) since 2011, using popular open-source platforms like Joomla

Prior to his online career, Patrick, with his UK Accountancy and Computer Science qualifications, worked as an accountant, business solutions consultant/manager and professional services manager (PSM), specialising in Enterprise Resource Planning [ERP], Customer Relationship Management [CRM] and Business Intelligence [BI].

Janice Ong: Janice Ong is a ACTA certified trainer. Janice is a dynamic and results focused leader with global experience. She has over 20 years of business development, sales, marketing, strategy, digital marketing, eCommerce, training experience. She is Assertive Protagonist. Extraverted, Intuitive, Charismatic Leader.
She early pioneer in e-Commerce, Website Development, Digital Marketing, CMS Content Management System with over 20 years of experience since her 1st job after graduation. She has great leadership, management and communication skills. She has an agile mind, able to handle complex problems, find solution and deliver outstanding results.