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WSQ - Create Engaging Content with Generative AI (GenAI)

WSQ - Create Engaging Content with Generative AI (GenAI)

This course introduces participants to the dynamic field of Generative AI (GenAI) for content creation, focusing on developing a comprehensive content strategy that leverages AI tools to meet organizational goals. Participants will learn how to define their AI-generated content strategy objectives, identify their target audience, and understand the role of tools like ChatGPT in crafting engaging content. The course emphasizes the importance of aligning AI-generated content with business strategies, ensuring content not only captivates but also converts.

Beyond the basics, the course delves into the ethical and legal dimensions of using AI in content creation. It covers prompt engineering best practices, evaluating content ideas through market research, and the selection of suitable content management systems for AI-generated content. Participants will come away with a solid plan for managing their marketing content, equipped to navigate the emerging trends and ethical considerations in AI content delivery, ensuring their content strategy remains both innovative and responsible.

Learning Outcomes

By end of the course, learners should be able to:

LO1: Establish an overall strategy for AI-generated content and target audience for the organisation
LO2: Evaluate and align marketing content ideas to ensure they serve business goals.
LO3: Develop a plan for managing marketing content with a content management system.

Course Brochure

Download WSQ - Create Engaging Content with Generative AI (GenAI) Brochure

Skills Framework

This course follows the guideline of Content Strategy ICT-SNM-5004-1.1 TSC under ICT Skills Framework

Certification

Certificate of Completion from Tertiary Infotech - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Infotech.
OpenCerts from SkillsFuture Singapore - After passing the assessment(s) and achieving at least 75% attendance, participants will receive a OpenCert (aka Statement of Achievement) from SkillsFuture Singapore, certifying that they have achieved the Competency Standard(s) in the above Skills Framework.

WSQ Funding

WSQ funding is only applicable to Singaporeans and PR. Subject to eligibility, the funding support is subjected to funding caps.

Effective for courses starting from 1 Jan 2024
Full Fee	GST	Nett Fee after Funding (Incl. GST)
		Baseline	MCES / SME
$800	$72.00	$472.00	$312.00

Baseline: Singaporean/PR age 21 and above
MCES(Mid-Career Enhanced Subsidy): S'porean age 40 & above

Upon registration, we will advise further on how to tap on the WSQ Training Subsidy.

You can pay the nett fee (after the WSQ training subsidy) by the following :

SkillsFuture Enterprise Credit (SFEC)

Eligible Singapore-registered companies can tap on $10000 SFEC to cover out-of-pocket expenses.Click here to submit SkillsFuture Enterprise Credit

SkillsFuture Credit (SFC)

Eligible Singapore Citizens can use their SFC to offset course fee payable after funding but the $4,000 Additional SFC (Mid-Career Support) cannot be used. Click here for SkillsFuture Credit submission

UTAP

Eligible NTUC members can apply for 50% of the unfunded fee from UTAP, capped up to $250/year and for members aged 40 and above, capped up to $500/year. Click here to submit UTAP

PSEA

Eligible Singapore Citizens can use their PSEA funds to offset course fee payable after funding.

To check for Post-Secondary Education Account (PSEA) eligibility for this course, Visit SkillsFuture (course code: TGS-2023037589)

Scroll down to “Keyword Tags” to verify for PSEA eligibility.
If there is “PSEA” under keyword tags, the course is eligible for PSEA.

Once you are eligible for PSEA, please download and fill up the PSEA Withdrawal Form and email to us.

Course Code: TGS-2023037589

Post-Course Support

We provide free consultation related to the subject matter after the course.
Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

Course Cancellation/Reschedule Policy

You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commerce.
We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
Note the venue of the training is subject to changes due to availability of the classroom

Course Details

Topic 1: Introduction to Content Strategy and Generative AI Tools

Overview of AI-generated content
Organizational priorities and strategy in using AI-generated content
Defining AI-Generated content strategy objectives
Establish roles of ChatGPT and generative AI in content strategy
Establishing a target audience for AI-generated content

Topic 2: Evaluate and Manage AI-Generated Content

Best prompt engineering practices for AI-generated content
Evaluate AI-generated content ideas for market research and digital marketing
Align AI-generated marketing content to business strategies

Topic 3: Ethical and Legal Concerns of Managing AI-Generated Content

Emerging trends in AI ethical and legal concerns in AI-generated con-tent delivery
Develop a plan for managing AI-generated content
Determine a suitable management system for AI-generated content

Final Assessment

Written Assessment - Short Answer Questions (WA-SAQ)
Practical Performance (PP)

Course Info

Promotion Code

Promo or discount cannot be applied to WSQ courses

Minimum Entry Requirement

Knowledge and Skills

Able to operate using computer functions with minimum Computer Literacy Level 2 based on ICAS Computer Skills Assessment Framework
Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

Positive Learning Attitude
Enthusiastic Learner

Experience

Minimum of 1 year of working experience.

Target Age Group: 21 - 65 years old

Minimum Software/Hardware Requirement

Software:

You can sign up free accounts on the following platforms:

Hardware: Windows and Mac Laptops

About Progressive Wage Model (PWM)

The Progressive Wage Model (PWM) helps to increase wages of workers through upgrading skills and improving productivity.

Employers must ensure that their Singapore citizen and PR workers meet the PWM training requirements of attaining at least 1 Workforce Skills Qualification (WSQ) Statement of Attainment, out of the list of approved WSQ training modules.

For more information on PWM, please visit MOM site.

Funding Eligility Criteria

Individual Sponsored Trainee

Employer Sponsored Trainee

Singapore Citizens or Singapore Permanent Residents
From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.
Trainee must pass all prescribed tests / assessments and attain 100% competency.
We reserves the right to claw back the funded amount from trainee if he/she did not meet the eligibility criteria.

Singapore Citizens or Singapore Permanent Residents who are DIRECT EMPLOYEE of the sponsoring company.
From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.
Trainee must pass all prescribed tests / assessments and attain 100% competency.
We reserves the right to claw back the funded amount from the employer if trainee did not meet the eligibility criteria.

SkillsFuture Credit:

Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding.

PSEA:

To check for Post-Secondary Education Account (PSEA) eligibility, goto mySkillsFuture portal and search for this course code.
Scroll down to "Keyword Tags" to verify for PSEA eligibility.
If there is “PSEA” under keyword tags, the course is eligible for PSEA.
And if there is no “PSEA” under keyword tags, the course is ineligible for PSEA.
Not all courses are eligible for PSEA funding.

Absentee Payroll (AP) Funding:

$4.50 per hour, capped at $100,000 per enterprise per calendar year.
AP funding will be computed based on the actual number of training hours attended by the trainee.

SFEC:

If the Training Provider has submitted an enrolment for course fee grant claim in Training Partners Gateway (TPGateway), SSG would be able to derive SFEC funding based on this record. There is no need for enterprise to submit any claim request and the SFEC claim will be automatically generated and disbursed.
Where there is no such record, eligible employers are required to submit an SFEC claim after course completion via the SFEC microsite.
SkillsFuture Enterprise Credit (SFEC) Microsite

Steps to Apply Skills Future Claim

The staff will send you an invoice with the fee breakdown.
Login to the MySkillsFuture portal, select the course you’re enrolling on and enter the course date and schedule.
Enter the course fee payable by you (including GST) and enter the amount of credit to claim.
Upload your invoice and click ‘Submit’

SkillsFuture Level-Up Program

The SkillsFuture Level-Up Programme provides greater structural support for mid-career Singaporeans aged 40 years and above to pursue a substantive skills reboot and stay relevant in a changing economy. For more information, visit SkillsFuture Level-Up Programme

Get Additional Course Fee Support Up to $500 under UTAP

The Union Training Assistance Programme (UTAP) is a training benefit provided to NTUC Union Members with an objective of encouraging them to upgrade with skills training. It is provided to minimize the training cost. If you are a NTUC Union Member then you can get 50% funding (capped at $500 per year) under Union Training Assistance Programme (UTAP).

For more information visit NTUC U Portal – Union Training Assistance Program (UTAP)

Steps to Apply UTAP

Note

SSG subsidy is available for Singapore Citizens, Permanent Residents, and Corporates.
All Singaporeans aged 25 and above can use their SkillsFuture Credit to pay. For more details, visit www.skillsfuture.gov.sg/credit
An unfunded course fee can be claimed via SkillsFuture Credit or paid in cash.
UTAP funding for NTUC Union Members is capped at $250 for 39 years and below and at $500 for 40 years and above.
UTAP support amount will be paid to training provider first and claimed after end of class by learner.

Appeal Process

The candidate has the right to disagree with the assessment decision made by the assessor.
When giving feedback to the candidate, the assessor must check with the candidate if he agrees with the assessment outcome.
If the candidate agrees with the assessment outcome, the assessor & the candidate must sign the Assessment Summary Record.
If the candidate disagrees with the assessment outcome, he/she should not sign in the Assessment Summary Record.
If the candidate intends to appeal the decision, he/she should first discuss the matter with the assessor/assessment manager.
If the candidate is still not satisfied with the decision, the candidate must notify the assessor of the decision to appeal. The assessor will reflect the candidate’s intention in the Feedback Section of the Assessment Summary Record.
The assessor will notify the assessor manager about the candidate’s intention to lodge an appeal.
The candidate must lodge the appeal within 7 days, giving reasons for appeal
The assessor can help the candidate with writing and lodging the appeal.
he assessment manager will collect information from the candidate & assessor and give a final decision.
A record of the appeal and any subsequent actions and findings will be made.
An Assessment Appeal Panel will be formed to review and give a decision.
The outcome of the appeal will be made known to the candidate within 2 weeks from the date the appeal was lodged.
The decision of the Assessment Appeal Panel is final and no further appeal will be entertained.
Please click the link below to fill up the Candidates Appeal Form.

Job Roles

Content Strategist
Digital Marketing Specialist
Brand Manager
Social Media Manager
SEO Specialist
Content Creator
Blogging Strategist
E-commerce Marketing Manager
Public Relations Specialist
Digital Advertising Planner
Multimedia Producer
Creative Director
Digital Transformation Lead
Copywriter
MarTech Specialist

Trainers

Allen Wong: Allen Wong is a multimedia designer and creative technology educator with extensive experience in visual communication, digital media production, and interactive content design. Having worked in both creative agencies and corporate training environments, he specializes in transforming conceptual ideas into impactful multimedia experiences using tools such as Adobe Creative Cloud and AI-powered design applications. His expertise spans digital storytelling, video editing, and content creation, helping learners merge creativity with technology to communicate effectively in today’s digital landscape.

In “Create Engaging Content with Generative AI (GenAI),” Allen guides participants in exploring how artificial intelligence can revolutionize content creation workflows. His sessions emphasize practical, hands-on learning using GenAI tools for ideation, image generation, and content enhancement. By combining visual design principles with AI-driven creativity, he helps participants produce high-quality, engaging content that resonates with modern digital audiences.

James Lee Kin Nam: James Lee is a veteran digital media and IT educator with over two decades of experience in multimedia production, digital communication, and creative technology. An Adobe Certified Expert and ACLP-qualified trainer, he has taught professionals and students in visual design, AI-powered creativity, and digital storytelling. His training approach emphasizes accessibility and innovation, enabling participants to harness emerging digital tools confidently and creatively.

In “Create Engaging Content with Generative AI (GenAI),” James focuses on integrating GenAI tools into the creative process to enhance ideation and design productivity. His sessions explore prompt engineering, visual composition, and content adaptation across platforms. By blending traditional design expertise with AI-driven tools, he empowers learners to create dynamic, visually appealing, and data-informed digital content.

Dr. Alfred Ang: Dr. Alfred Ang is a distinguished technology leader and educator with over 20 years of experience in artificial intelligence, digital transformation, and instructional design. As Chief Instructional Designer and CTO of Tertiary Infotech, he has spearheaded the development of over 500 professional and WSQ-certified technology courses. His academic and professional expertise spans AI systems, data analytics, and software development, with a strong focus on real-world applications of emerging technologies.

In “Create Engaging Content with Generative AI (GenAI),” Dr. Ang demonstrates how AI can augment human creativity and streamline the digital content creation process. His sessions focus on leveraging GenAI tools for visual storytelling, content personalization, and workflow automation. By bridging AI innovation with instructional design, he equips learners with the skills to produce engaging, impactful content that aligns creativity with technological advancement