WSQ - Service Branding Strategies to Elevate Your Business

Topic 1: Understanding Service Branding and Its Business Impact

• Role of service branding in an organization’s branding strategy
• Importance and benefits of service branding initiatives
• Impact on business performance and competitive advantage

Topic 2: Developing an Appreciation for Service Branding 

• Exploring real-world examples of service branding success
• Identifying how service branding creates a competitive advantage
• Appreciating service branding’s role in market differentiation

Topic 3: Service Branding Communication Strategy & Customer Experience

• Understanding an organization’s branding strategy and its role in service branding
• Frameworks for developing and implementing a service branding strategy
• Strategies to champion service brand adoption
• Differentiating service brands for a competitive advantage

Topic 4: Evaluating the Impact of Service Branding Initiatives

• Methods for evaluating service branding effectiveness
• Measuring the impact on business performance
• Key metrics for assessing branding success

Prerequisite

This is a beginner course. No programming or electronics knowledge is assumed:

Software Requirement

Please install the following software prior to the class

• RealVNC Viewer

HRDF Funding

Please refer to this video https://youtu.be/Kzpd-V1F9Xs

1-     HRD Corp Grant Helper

How to submit grant applications for HRD Corp Claimable Courses

2-     Employers are required to apply for the grant at least one week before training commences.

Employers must submit their applications with supporting documents, including invoices/quotations, trainer profiles, training schedule and course content.

3-     First, Login to Employer’s e-TRIS account -https://etris.hrdcorp.gov.my

Second, Click Application

4-     Click Grant on the left side under Applications

5-     Click Apply Grant on the left side under Applications

6-     Click Apply

7-     Choose a Scheme Code and select HRD Corp Claimable Courses: Skim Bantuan Latihan Khas. Then, click Apply

8-     Scheme Code represents all types of training that suit the requirements provided by HRD Corp. Below are the list of schemes offered by HRD Corp:

9-     Select your Immediate Officer and click Next

10-  Select a Training Provider, then click Next

11-  Please select a training programme from the list, then key in all the required details and click Next

Select your desired training programme.

Give an explanation on why the participant is required to attend the training. E.g., related to their tasks/ career development, etc.

Explain the background and objective of this training.

Select a relevant focus area. For Employer-Specific Courses, select ‘Not Applicable’.

12-  If the training programme is a micro-credential programme, you are required to complete these 3 fields. Save and click Next

Insert MiCAS Application number

13-  Based on the nine (9) pillars listed below, HRD Corp Focus Area Courses are closely tied to support government initiatives towards nation building. As such, courses offered through the HRD Corp Focus Areas are designed to provide the workforce with skills required for current and future demands. Details of the focus areas are as follows:

14-  Please select a Course Title and Type of Training

15-  Select the correct type of training according to the actual type of training, or as mentioned in the training brochure:

16-  Please key in the Training Location and click Next

17-  Please select the Level of Certification and click Next

18-  Please follow the instructions and key in trainee details

19-  Click Add Batch, then click Save

20-  Click Add Trainee Details

21-  Please key in all the required details, then click Add

22-  Click Add if there are more participants. Once done, click Save

23-  Click Next

24-  Please key in the course fees and allowance details, then click Save

25-  Estimated cost includes the course fees/external trainer fees, allowances, and consumable training materials. Please comply with the HRD Corp Allowable Cost Matrix.

26-  Select Upfront Payment to Training Provider and key in the percentage from 0% to 30%. Then, click Save and Next

27-  Complete the declaration form and select a desired officer

28-  Add all the required documents, then click Add Attachment. Then, click Save and Submit Application

29-  Once the New Grant Application is successfully submitted, the Grant Officer will evaluate the application accordingly. The application may be queried if additional information is required.

The application status will be updated via the employer’s dashboard, email, and the e-TRiS inbox.

• Brand Manager
• Marketing Manager
• Customer Experience Manager
• Business Development Executive
• Corporate Communications Specialist
• Service Branding Consultant
• Digital Marketing Strategist
• Public Relations Manager
• Advertising Executive
• Brand Strategist
• Customer Success Manager
• Market Research Analyst
• Sales and Marketing Executive
• Social Media Manager
• Product Marketing Specialist
• Business Consultant
• Retail Branding Specialist
• Loyalty Program Manager
• Content Marketing Manager
• Service Operations Manager

Teddy Yip Fook Khi: Teddy Yip Fook Khi is an accomplished business consultant and corporate trainer with over 25 years of experience spanning leadership, sales management, and service excellence. Holding a Master of Science in Finance and Controlling from SMC University, he has trained professionals across multiple industries in areas including change management, customer relationship strategy, and business process improvement. Teddy has worked with organizations such as Academies Australasia College and The Knowledge Academy, delivering corporate programs in business development, customer engagement, and service leadership. His extensive consulting experience allows him to bridge strategic planning with practical execution in service-driven environments.

In this course, Teddy brings his expertise in customer-centric transformation to help participants understand how strong branding and consistent service experiences drive business growth. His sessions emphasize brand alignment, service culture development, and stakeholder communication, equipping learners with actionable frameworks to elevate their brand’s reputation and customer loyalty in competitive markets.

Allen Wong Zhao Quan: Allen Wong Zhao Quan is a dynamic digital marketing strategist and business innovator with a proven track record of driving over $5 million in revenue through data-driven campaigns. As the CEO and Founder of Medistation Pte. Ltd., he has led cross-functional teams in digital transformation, e-commerce, and customer engagement strategy. Allen’s experience spans marketing analytics, automation, and CRM design, leveraging technology to create meaningful customer experiences that strengthen brand identity. He is also a certified adult educator with the WSQ Advanced Certificate in Learning and Performance (ACLP) and specializes in digital brand storytelling and performance marketing.

In the Service Branding Strategies to Elevate Your Business course, Allen integrates his expertise in digital branding and consumer behavior to guide learners in developing impactful brand experiences. His sessions focus on the synergy between brand communication, digital presence, and customer perception—empowering participants to build trust, authenticity, and emotional resonance with their target audiences.

Riley Goh: Riley Goh is an internationally recognized trainer, program designer, and facilitator known for her expertise in personal branding, digital storytelling, and leadership communication. Beginning her professional journey at 15 as Singapore’s youngest mobile app trainer, she has since developed a diverse career that spans growth strategy, community engagement, and leadership development. Riley is an ACLP-certified educator and a Certified Actual Life™ Gamemaster, blending play-based methodologies with practical business applications to help professionals strengthen their brand presence through authentic communication.

In this course, Riley helps participants uncover the human dimension of brand building by integrating emotional intelligence, storytelling, and customer connection strategies. Her engaging facilitation style inspires professionals to transform service interactions into meaningful brand experiences, aligning individual and organizational values to elevate overall brand credibility and loyalty.

Ray Teoh Tham Kim: Ray Teoh Tham Kim is a veteran sales and digital marketing professional with over 25 years of experience leading business growth initiatives across Singapore, Malaysia, and China. A certified adult educator with ACLP, he has held senior leadership roles at organizations such as Singapore Press Holdings, Innity, and iClick Interactive, where he led teams that achieved up to 400% revenue growth. As Director of eDragon Group, Ray has advised enterprises on China digital marketing and service branding through platforms such as Baidu, WeChat, and Douyin. His coaching background in SME leadership and sales management further enriches his training delivery.

In the Service Branding Strategies to Elevate Your Business course, Ray brings his expertise in digital marketing and customer engagement to help businesses strengthen their brand presence. His sessions highlight the integration of service quality, storytelling, and brand consistency—empowering learners to design branding strategies that resonate emotionally with customers and foster lasting loyalty.