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WSQ - Pay Click (PPC) Marketing with Google Ads

WSQ - Pay Per Click (PPC) Campaign Optimization: Driving ROI with Google Ads

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Get ahead in the competitive world of online advertising with our comprehensive course in Pay Per Click (PPC) Marketing using Google Ads. From campaign setup and keyword research to ad copywriting and ROI optimization, this course offers an end-to-end understanding of how to create successful PPC campaigns. Our curriculum is packed with real-world examples and hands-on exercises designed to empower you with actionable skills.

By the time you complete this course, you’ll be fully equipped to run, manage, and optimize your own Google Ads campaigns. You’ll understand how to perform in-depth keyword research, how to write compelling ad copy, and how to analyze performance metrics for continuous improvement. If you’re looking to drive more targeted traffic and significantly increase your sales, this course will provide you with the skills and insights needed to achieve your business goals.

Learning Outcomes

By the end of the course, learners will be able to 

  • LO1: Build a Pay Per Click (PPC) campaign with Google Ads
  • LO2: Identify keywords for maximizing profits and volume, and define PPC campaign objectives
  • LO3: Setup Google Ads and track conversion performance.
  • LO4: Create reports and identify low performing sources
  • LO5: Manage and Google Ads and optimize the bids.

Course Brochure

Download WSQ - Pay Per Click (PPC) Campaign Optimization: Driving ROI with Google Ads Brochure

Skills Framework

This course follows the guideline of Paid Search Engine Marketing RET-OTO-4004-1.1 TSC under Retail Skills Framework

Certification

  • Certificate of Completion from Tertiary Infotech - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Infotech.

  • OpenCerts from SkillsFuture Singapore - After passing the assessment(s) and achieving at least 75% attendance, participants will receive a OpenCert (aka Statement of Achievement) from SkillsFuture Singapore, certifying that they have achieved the Competency Standard(s) in the above Skills Framework.

WSQ Funding

WSQ funding is only applicable to Singaporeans and PR. Subject to eligibility, the funding support is subjected to funding caps.

Effective for courses starting from 1 Jan 2024
Full Fee GST Nett Fee after Funding (Incl. GST)
Baseline MCES / SME
$720 $64.80 $424.80 $280.80

Baseline: Singaporean/PR age 21 and above
MCES(Mid-Career Enhanced Subsidy): S'porean age 40 & above

Upon registration, we will advise further on how to tap on the WSQ Training Subsidy.

You can pay the nett fee (after the WSQ training subsidy) by the following :

SkillsFuture Enterprise Credit (SFEC)

Eligible Singapore-registered companies can tap on $10000 SFEC to cover out-of-pocket expenses.Click here to submit SkillsFuture Enterprise Credit

SkillsFuture Credit (SFC)

Eligible Singapore Citizens can use their SFC to offset course fee payable after funding but the $4,000 Additional SFC (Mid-Career Support) cannot be used. Click here for SkillsFuture Credit submission

UTAP

Eligible NTUC members can apply for 50% of the unfunded fee from UTAP, capped up to $250/year and for members aged 40 and above, capped up to $500/year. Click here to submit UTAP

PSEA

Eligible Singapore Citizens can use their PSEA funds to offset course fee payable after funding.

To check for Post-Secondary Education Account (PSEA) eligibility for this course, Visit SkillsFuture (course code: TGS-2021009337)
  • Scroll down to “Keyword Tags” to verify for PSEA eligibility.
  • If there is “PSEA” under keyword tags, the course is eligible for PSEA.

Once you are eligible for PSEA, please download and fill up the PSEA Withdrawal Form and email to us. 

Course Code: TGS-2021009337

Fee

$720.00 (GST-exclusive)
$784.80 (GST-inclusive)

The course fee listed above is before subsidy/grant, if applicable. We will apply for the grant and send you the invoice with nett fee.

Course Date

* Required Fields

Course Information

  • Session (days): 2
  • Duration (hrs): 16
  • Level: Beginner
  • Additional Note: Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.
  • Venue:

    All courses except hydroponics courses:

    12 Woodlands Square #07-85/86/87 Woods Square Tower 1, Singapore 737715. 5 mins walk from Woodlands (NS9) MRT station.

    The venue is disabled-friendly.


    Hydroponics courses:

    MEOD Farm 13 Neo Tiew Harvest Ln, Singapore 719838

Post-Course Support

  • We provide free consultation related to the subject matter after the course.
  • Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

Course Cancellation/Reschedule Policy

  • You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commerce.
  • We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
  • Note the venue of the training is subject to changes due to availability of the classroom

Course Details

Topic 1: Introduction to Paid Per Click (PPC) Marketing and Google Ads

  • What is Pay Per Click (PPC) marketing?
  • Where does PPC fit in the funnel?
  • Is PPC right for your business?
  • Understanding your target audience
  • Distinguish PPC and SEO
  • Introduction to Google Ads
  • How Google Ads appear
  • Benefits of using Google Ads

Topic 2: Objective of PPC Strategy Campaign and Keywords Research

  • Define your goal
  • Define your customers
  • Set realistic expectations
  • Craft the buyer journey
  • How to do keywords research
  • Pick the right keywords
  • Keyword optimization
  • What are negative keywords

Topic 3: Set Google Ads Campaign and Monitor Conversion

  • Create an Ads campaign
  • Create an Ads group
  • Create and Ads
  • Select Audience
  • Setting Your Bids
  • Conversion Tracking

Topic 4: Monitor Ads

  • Campaign reports in Google Ads
  • Search term reports

Topic 5: Ads Optimization Strategy

  • Key optimization tips
  • Cost per Click (CPC) and bid management
  • Google Ads Editor for PPC campaign

Final Assessment

  • Written Assessment - Short Answer Questions (WA-SAQ)
  • Practical Performance (PP)

Course Info

Promotion Code

Promo or discount cannot be applied to WSQ courses

Minimum Entry Requirement

Knowledge and Skills

  • Able to operate using computer functions
  • Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

  • Positive Learning Attitude
  • Enthusiastic Learner

Experience

  • Minimum of 1 year of working experience.

Minimum Software/Hardware Requirement

Software:

You can download and install the following software:

Sign up for a free Google Ads account

Hardware: Windows and Mac Laptops

About Progressive Wage Model (PWM)

The Progressive Wage Model (PWM) helps to increase wages of workers through upgrading skills and improving productivity. 

Employers must ensure that their Singapore citizen and PR workers meet the PWM training requirements of attaining at least 1 Workforce Skills Qualification (WSQ) Statement of Attainment, out of the list of approved WSQ training modules.

For more information on PWM, please visit MOM site.

Funding Eligility Criteria

Individual Sponsored Trainee Employer Sponsored Trainee
  • Singapore Citizens or Singapore Permanent Residents of age 21 and above
  • From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.​
  • Trainee must pass all prescribed tests / assessments and attain 100% competency.
  • We reserves the right to claw back the funded amount from trainee if he/she did not meet the eligibility criteria.
  • Singapore Citizens or Singapore Permanent Residents who are DIRECT EMPLOYEE of the sponsoring company.
  • From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.​
  • Trainee must pass all prescribed tests / assessments and attain 100% competency.
  • We reserves the right to claw back the funded amount from the employer if trainee did not meet the eligibility criteria.

 SkillsFuture Credit: 

  • Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding.

 PSEA:

  • To check for Post-Secondary Education Account (PSEA) eligibility, goto mySkillsFuture portal and search for this course code.
  • Scroll down to "Keyword Tags" to verify for PSEA eligibility.
  • If there is “PSEA” under keyword tags, the course is eligible for PSEA.  
  • And if there is no “PSEA” under keyword tags, the course is ineligible for PSEA. 
  • Not all courses are eligible for PSEA funding.

 Absentee Payroll (AP) Funding: 

  • $4.50 per hour, capped at $100,000 per enterprise per calendar year.
  • AP funding will be computed based on the actual number of training hours attended by the trainee.

 SFEC:

  • If the Training Provider has submitted an enrolment for course fee grant claim in Training Partners Gateway (TPGateway), SSG would be able to derive SFEC funding based on this record. There is no need for enterprise to submit any claim request and the SFEC claim will be automatically generated and disbursed.
  • Where there is no such record, eligible employers are required to submit an SFEC claim after course completion via the SFEC microsite.
  • SkillsFuture Enterprise Credit (SFEC) Microsite 

 

Steps to Apply Skills Future Claim

  • The staff will send you an invoice with the fee breakdown.
  • Login to the MySkillsFuture portal, select the course you’re enrolling on and enter the course date and schedule.
  • Enter the course fee payable by you (including GST) and enter the amount of credit to claim.
  • Upload your invoice and click ‘Submit’

SkillsFuture Level-Up Program

The  SkillsFuture Level-Up Programme provides greater structural support for mid-career Singaporeans aged 40 years and above to pursue a substantive skills reboot and stay relevant in a changing economy. For more information, visit SkillsFuture Level-Up Programme

Get Additional Course Fee Support Up to $500 under UTAP

The Union Training Assistance Programme (UTAP) is a training benefit provided to NTUC Union Members with an objective of encouraging them to upgrade with skills training. It is provided to minimize the training cost. If you are a NTUC Union Member then you can get 50% funding (capped at $500 per year) under Union Training Assistance Programme (UTAP).

For more information visit NTUC U Portal – Union Training Assistance Program (UTAP)

Steps to Apply UTAP

  • Log in to your U Portal account to submit your UTAP application upon completion of the course.

Note

  • SSG subsidy is available for Singapore Citizens, Permanent Residents, and Corporates.
  • All Singaporeans aged 25 and above can use their SkillsFuture Credit to pay. For more details, visit www.skillsfuture.gov.sg/credit
  • An unfunded course fee can be claimed via SkillsFuture Credit or paid in cash.
  • UTAP funding for NTUC Union Members is capped at $250 for 39 years and below and at $500 for 40 years and above.
  • UTAP support amount will be paid to training provider first and claimed after end of class by learner.

Appeal Process

  1. The candidate has the right to disagree with the assessment decision made by the assessor.
  2. When giving feedback to the candidate, the assessor must check with the candidate if he agrees with the assessment outcome.
  3. If the candidate agrees with the assessment outcome, the assessor & the candidate must sign the Assessment Summary Record.
  4. If the candidate disagrees with the assessment outcome, he/she should not sign in the Assessment Summary Record.
  5. If the candidate intends to appeal the decision, he/she should first discuss the matter with the assessor/assessment manager.
  6. If the candidate is still not satisfied with the decision, the candidate must notify the assessor of the decision to appeal. The assessor will reflect the candidate’s intention in the Feedback Section of the Assessment Summary Record.
  7. The assessor will notify the assessor manager about the candidate’s intention to lodge an appeal.
  8. The candidate must lodge the appeal within 7 days, giving reasons for appeal 
  9. The assessor can help the candidate with writing and lodging the appeal.
  10. he assessment manager will collect information from the candidate & assessor and give a final decision.
  11. A record of the appeal and any subsequent actions and findings will be made.
  12. An Assessment Appeal Panel will be formed to review and give a decision.
  13. The outcome of the appeal will be made known to the candidate within 2 weeks from the date the appeal was lodged.
  14. The decision of the Assessment Appeal Panel is final and no further appeal will be entertained.
  15. Please click the link below to fill up the Candidates Appeal Form.

Job Roles

  • PPC Specialist
  • Digital Marketing Manager
  • Google Ads Campaign Manager
  • Search Engine Marketing (SEM) Specialist
  • Online Advertising Specialist
  • Digital Marketing Strategist
  • E-commerce Marketing Manager
  • Lead Generation Specialist
  • Affiliate Marketer
  • Brand Manager (digital focus)
  • Conversion Rate Optimizer
  • SEO Specialist (broadening skills)
  • Digital Advertising Analyst
  • E-commerce Business Owner
  • Marketing Automation Specialist.

Trainers

Janice Ong – Janice Ong is an ACLP-certified trainer and digital marketing professional with over 20 years of experience in business development, sales, and marketing across IT and engineering sectors. She has delivered WSQ and corporate training in digital marketing, SEO, SEM, and e-commerce, equipping learners with the skills to optimize online visibility and drive business growth. Having managed global marketing operations and executed high-performing campaigns, Janice brings deep expertise in Google Ads, website optimization, and data-driven digital strategies.

In her Google Ads training, Janice focuses on practical, ROI-driven PPC strategies. She guides learners through campaign setup, keyword research, ad creation, bidding strategies, and performance analytics to maximize advertising effectiveness. By integrating case studies and hands-on exercises, she ensures participants can confidently apply PPC techniques to real-world business contexts, achieving measurable improvements in traffic, lead generation, and sales.

Raymond Teoh – Raymond Teoh is an ACLP-certified trainer with more than 20 years of experience in digital marketing, sales management, and leadership across Singapore, Malaysia, and Greater China. He has held senior roles in companies such as Singapore Press Holdings, Innity, and iClick Interactive, where he led large-scale digital campaigns and drove multimillion-dollar revenue growth. As a digital marketing consultant and trainer, Raymond specializes in SEO, SEM, social media marketing, and China platforms such as Baidu, WeChat, and Douyin.

In his Google Ads courses, Raymond emphasizes strategic campaign planning and optimization to maximize ROI. He teaches learners how to conduct keyword analysis, craft compelling ad copy, manage budgets, and analyze campaign performance. With his strong background in both regional marketing leadership and hands-on digital execution, he equips participants to implement Google Ads strategies that are results-oriented, cost-effective, and aligned with business objectives.

Allen Wong – Allen Wong is an ACLP-certified trainer and digital marketing strategist with proven success in driving over $5M in revenue through performance-based campaigns. As CEO of Medistation and a consultant for multiple clients, he has developed and executed data-driven strategies using Google Ads, SEO, social media, and marketing automation tools. His expertise spans e-commerce, UI/UX collaboration, and AI-driven marketing analytics, enabling businesses to maximize returns on advertising spend.

In his Google Ads training, Allen combines strategic insight with technical know-how to help learners run high-impact campaigns. He guides participants through campaign structuring, keyword targeting, audience segmentation, and ad performance optimization. His training style emphasizes actionable learning, where learners apply Google Ads techniques in simulated scenarios, ensuring they leave with the confidence to manage PPC campaigns that deliver measurable business outcomes.

Customer Reviews (25)

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Prefer printed training material for trainee to put in note along the lessons.
Was told not printed material no longer available - Disappointed ☹️ (Posted on 9/22/2023)
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It’s good already. Perhaps update the pdf coursework pages according to the new interface in google. (Posted on 6/29/2023)
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The course is good (Posted on 5/24/2023)
Ray is very knowledgeable and share with me the new technology with me. I benefit a lot. Review by Course Participant/Trainee
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Ray is very knowledgeable and share with me the new technology with me. I benefit a lot. (Posted on 2/25/2023)
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About Us

Tertiary Infotech Academy, established in 2012, is a leading skills-based training provider dedicated to supporting Singapore’s Industry 4.0 transformation. We are a registered Private Education Institute (PEI), offering Diploma and Advanced Certificate programs in Cyber Security and Artificial Intelligence.

As a strong advocate for professional and lifelong learning, we are a WSQ and IBF Approved Training Organisation (ATO). We also serve as an Authorized Training Partner for major global technology and certification bodies, including Microsoft, CompTIA, AWS, Pearson VUE, Autodesk, Linux Foundation.

In addition, our academy is both a Pearson VUE, Kryterion, PSI Authorized Test Centers enabling learners to access industry-recognized examinations in a convenient and professional environment.

Training Grants and Subsidies

WSQ: Company and Singaporeans/PR can apply WSQ 70-90% funding depending on eligibility
SkillsFuture Enterprise Credit (SFEC) - Eligible Singapore-registered companies can tap on $10000 SFEC to cover up to 90% of out-of-pocket expense
SkillsFuture Credit: All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses.
IBF-STS Companies and Singaporeans/PR can apply IBF-STS 70-90% funding depending on eligibility
UTAP: NTUC members enjoy 50% subsidy for unfunded course fee support for up to $250 each year when you sign up for courses supported under UTAP
PSEA: Individual can pay using using their Post Secondary Education Account

Authorised Training Partners
1

Microsoft Learning Partner

2

CompTIA Authorised Delivery Partner

3

Linux Foundations Authorised Training Partner

4

AWS Authorised Training Partner (Reseller)

5

Autodesk Authorised Training Center

6

Pearson Vue Authorised Training Partner

Authorized Testing Centers
1

Pearson VUE Authorised Test Center

2

Kryterion Authorized Testing Center

3

PSI Authorized Testing Center

Approved Training Organizations
1

WSQ Approved Training Organization

2

Institute of Banking & Finance (IBF) Approved Training Provider

3

Singapore Chartered Accountant (SAC) Accredited Training Organisation

4

Approved Private Educational Insitutes (PEI)

Approved Suppliers
1

GeBiz Registered Supplier

Regional Training Centers
1

Singapore (Headquarter)

2

Malaysia Kuala Lumpur and Penang

3

Bhutan

4

India

5

Ghana Accra

6

Nigeria Lagos

Contact Us Information

+65 6100 0613

whatsapp

https://wa.me/6588666375

Tertiary Courses SG Telegram

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Tertiary Courses SG AI Chatbot

AI Chatbot

Tertiary Courses SG GPT

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enquiry@tertiaryinfotech.com

Training Centers venue :
12 Woodlands Square, #07-85/86/87, Woods Square Tower 1, Singapore 737715 (Disabled-Friendly) .

Mailing address:
12 Woodlands Square, #07-86, Woods Square Tower 1, Singapore 737715

Information
Enquires
Training Grant and Subsidy
Our Websites
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Copyright © 2025. Tertiary Infotech Academy Pte Ltd. ROC/GST #: 201200696W. All Rights Reserved.