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WSQ - Mastering Prompt Engineering for Generative AI Content Creation

WSQ - Mastering Prompt Engineering for Generative AI Content Creation

This course introduces participants to the dynamic field of Prompt Engineering within the realm of Generative AI Content Creation, focusing on leveraging AI to meet marketing objectives and enhance content strategies. Participants will learn the foundational principles of prompt engineering, including how to conceptualize content ideas, map out digital storyboards, and use AI for market research to identify and cater to customer preferences. This comprehensive approach ensures the development of compelling marketing content that resonates with target audiences.

Further, the course delves into the practical applications of prompt engineering in content creation, guiding participants through the processes of developing digital storyboards and determining the appropriate types and styles of content for different customer segments. With a special emphasis on ethical considerations and strategic guidelines for using AI in content development, attendees will be equipped to effectively implement their learned skills in real-world scenarios, enhancing their content strategy execution with the latest AI technologies

Learning Outcomes

By end of the course, learners should be able to:

LO1: Conceptualize content ideas with prompt engineering to meet marketing objectives and map out digital storyboards as part of a content strategy.
LO2: Identify content requirements with prompt engineering based on evaluation of customers and potential customer preferences and determine frequency of delivering marketing content.
LO3: Determine types and styles of content to be delivered to customers with prompt engineering and decide on modes and processes for distributing content.
LO4: Develop guidelines for content strategy execution using appropriate modes of content delivery for marketing.

Course Brochure

Download WSQ - Mastering Prompt Engineering for Generative AI Content Creation Brochure

Skills Framework

This course follows the guideline of Content Strategy ICT-SNM-4004-1.1 TSC under ICT Skills Framework

Certification

Certificate of Completion from Tertiary Infotech - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Infotech.
OpenCerts from SkillsFuture Singapore - After passing the assessment(s) and achieving at least 75% attendance, participants will receive a OpenCert (aka Statement of Achievement) from SkillsFuture Singapore, certifying that they have achieved the Competency Standard(s) in the above Skills Framework.

WSQ Funding

WSQ funding is only applicable to Singaporeans and PR. Subject to eligibility, the funding support is subjected to funding caps.

Effective for courses starting from 1 Jan 2024
Full Fee	GST	Nett Fee after Funding (Incl. GST)
		Baseline	MCES / SME
$800	$72.00	$472.00	$312.00

Baseline: Singaporean/PR age 21 and above
MCES(Mid-Career Enhanced Subsidy): S'porean age 40 & above

Upon registration, we will advise further on how to tap on the WSQ Training Subsidy.

You can pay the nett fee (after the WSQ training subsidy) by the following :

SkillsFuture Enterprise Credit (SFEC)

Eligible Singapore-registered companies can tap on $10000 SFEC to cover out-of-pocket expenses.Click here to submit SkillsFuture Enterprise Credit

SkillsFuture Credit (SFC)

Eligible Singapore Citizens can use their SFC to offset course fee payable after funding but the $4,000 Additional SFC (Mid-Career Support) cannot be used. Click here for SkillsFuture Credit submission

UTAP

Eligible NTUC members can apply for 50% of the unfunded fee from UTAP, capped up to $250/year and for members aged 40 and above, capped up to $500/year. Click here to submit UTAP

PSEA

Eligible Singapore Citizens can use their PSEA funds to offset course fee payable after funding.

To check for Post-Secondary Education Account (PSEA) eligibility for this course, Visit SkillsFuture (course code: TGS-2023036153)

Scroll down to “Keyword Tags” to verify for PSEA eligibility.
If there is “PSEA” under keyword tags, the course is eligible for PSEA.

Once you are eligible for PSEA, please download and fill up the PSEA Withdrawal Form and email to us.

Course Code: TGS-2023036153

Post-Course Support

We provide free consultation related to the subject matter after the course.
Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

Course Cancellation/Reschedule Policy

You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commerce.
We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
Note the venue of the training is subject to changes due to availability of the classroom

Course Details

Topic 1: Prompt Engineering Principles and Tactics

Introduction to AI and Prompt Engineering
Prompt engineering principles and tactics
Conceptualize content ideas to meet marketing objectives using Prompt Engineering
Map out digital storyboards as part of a content strategy

Topic 2: Market Research Using Prompt Engineering

Market research techniques using Prompt Engineering
Identify content requirements based on evaluation of customers and potential customer preferences
Determine frequency of delivering marketing content to customers

Topic 3: Content Creation Using Prompt Engineering

Techniques for content creation using Prompt Engineering
Process of developing digital storyboard with Prompt Engineering
Determine types and styles of content to be delivered to customers

Topic 4: Content Strategy Guidelines and Ethical Considerations of Using ChatGPT

Determine modes and processes for distributing content
Ethical considerations and guidelines when using AI
Develop guidelines for content strategy execution

Final Assessment

Written Assessment - Short Answer Questions (WA-SAQ)
Practical Performance (PP)

Course Info

Promotion Code

Promo or discount cannot be applied to WSQ courses

Minimum Entry Requirement

Knowledge and Skills

Able to operate using computer functions with minimum Computer Literacy Level 2 based on ICAS Computer Skills Assessment Framework
Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

Positive Learning Attitude
Enthusiastic Learner

Experience

Minimum of 1 year of working experience.
Minimum 18 years old

Minimum Software/Hardware Requirement

Software:

You can sign up free accounts on the following platforms:

Hardware: Windows and Mac Laptops

About Progressive Wage Model (PWM)

The Progressive Wage Model (PWM) helps to increase wages of workers through upgrading skills and improving productivity.

Employers must ensure that their Singapore citizen and PR workers meet the PWM training requirements of attaining at least 1 Workforce Skills Qualification (WSQ) Statement of Attainment, out of the list of approved WSQ training modules.

For more information on PWM, please visit MOM site.

Funding Eligility Criteria

Individual Sponsored Trainee

Employer Sponsored Trainee

Singapore Citizens or Singapore Permanent Residents
From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.
Trainee must pass all prescribed tests / assessments and attain 100% competency.
We reserves the right to claw back the funded amount from trainee if he/she did not meet the eligibility criteria.

Singapore Citizens or Singapore Permanent Residents who are DIRECT EMPLOYEE of the sponsoring company.
From 1 October 2023, attendance-taking for SkillsFuture Singapore's (SSG) funded courses must be done digitally via the Singpass App. This applies to both physical and synchronous e-learning courses.
Trainee must pass all prescribed tests / assessments and attain 100% competency.
We reserves the right to claw back the funded amount from the employer if trainee did not meet the eligibility criteria.

SkillsFuture Credit:

Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding.

PSEA:

To check for Post-Secondary Education Account (PSEA) eligibility, goto mySkillsFuture portal and search for this course code.
Scroll down to "Keyword Tags" to verify for PSEA eligibility.
If there is “PSEA” under keyword tags, the course is eligible for PSEA.
And if there is no “PSEA” under keyword tags, the course is ineligible for PSEA.
Not all courses are eligible for PSEA funding.

Absentee Payroll (AP) Funding:

$4.50 per hour, capped at $100,000 per enterprise per calendar year.
AP funding will be computed based on the actual number of training hours attended by the trainee.

SFEC:

If the Training Provider has submitted an enrolment for course fee grant claim in Training Partners Gateway (TPGateway), SSG would be able to derive SFEC funding based on this record. There is no need for enterprise to submit any claim request and the SFEC claim will be automatically generated and disbursed.
Where there is no such record, eligible employers are required to submit an SFEC claim after course completion via the SFEC microsite.
SkillsFuture Enterprise Credit (SFEC) Microsite

Steps to Apply Skills Future Claim

The staff will send you an invoice with the fee breakdown.
Login to the MySkillsFuture portal, select the course you’re enrolling on and enter the course date and schedule.
Enter the course fee payable by you (including GST) and enter the amount of credit to claim.
Upload your invoice and click ‘Submit’

SkillsFuture Level-Up Program

The SkillsFuture Level-Up Programme provides greater structural support for mid-career Singaporeans aged 40 years and above to pursue a substantive skills reboot and stay relevant in a changing economy. For more information, visit SkillsFuture Level-Up Programme

Get Additional Course Fee Support Up to $500 under UTAP

The Union Training Assistance Programme (UTAP) is a training benefit provided to NTUC Union Members with an objective of encouraging them to upgrade with skills training. It is provided to minimize the training cost. If you are a NTUC Union Member then you can get 50% funding (capped at $500 per year) under Union Training Assistance Programme (UTAP).

For more information visit NTUC U Portal – Union Training Assistance Program (UTAP)

Steps to Apply UTAP

Note

SSG subsidy is available for Singapore Citizens, Permanent Residents, and Corporates.
All Singaporeans aged 25 and above can use their SkillsFuture Credit to pay. For more details, visit www.skillsfuture.gov.sg/credit
An unfunded course fee can be claimed via SkillsFuture Credit or paid in cash.
UTAP funding for NTUC Union Members is capped at $250 for 39 years and below and at $500 for 40 years and above.
UTAP support amount will be paid to training provider first and claimed after end of class by learner.

Appeal Process

The candidate has the right to disagree with the assessment decision made by the assessor.
When giving feedback to the candidate, the assessor must check with the candidate if he agrees with the assessment outcome.
If the candidate agrees with the assessment outcome, the assessor & the candidate must sign the Assessment Summary Record.
If the candidate disagrees with the assessment outcome, he/she should not sign in the Assessment Summary Record.
If the candidate intends to appeal the decision, he/she should first discuss the matter with the assessor/assessment manager.
If the candidate is still not satisfied with the decision, the candidate must notify the assessor of the decision to appeal. The assessor will reflect the candidate’s intention in the Feedback Section of the Assessment Summary Record.
The assessor will notify the assessor manager about the candidate’s intention to lodge an appeal.
The candidate must lodge the appeal within 7 days, giving reasons for appeal
The assessor can help the candidate with writing and lodging the appeal.
he assessment manager will collect information from the candidate & assessor and give a final decision.
A record of the appeal and any subsequent actions and findings will be made.
An Assessment Appeal Panel will be formed to review and give a decision.
The outcome of the appeal will be made known to the candidate within 2 weeks from the date the appeal was lodged.
The decision of the Assessment Appeal Panel is final and no further appeal will be entertained.
Please click the link below to fill up the Candidates Appeal Form.

Job Roles

Content Strategist
Copywriter
Digital Marketing Specialist
Content Manager
SEO Specialist
UX Writer
Technical Writer
Creative Director
Digital Content Producer
Machine Learning Engineer (with a content focus)
Language Model Developer
Brand Communications Manager
Blogging Strategist
Social Media Manager
AI Content Tool Specialist

Trainers

James Lee: James Lee is an Adobe Certified Expert and Instructor with more than 20 years of experience in digital media, content creation, and IT training. He has taught extensively across corporate, polytechnic, and university settings, specializing in Adobe Creative Suite, digital marketing, and web development. His career highlights include serving as Chief Instructor at ACE Training, where he developed and delivered customized training in Adobe applications, as well as working with Nanyang Technological University on digital media projects.

An ACLP-certified trainer, James brings a strong blend of creativity and structured instructional design to his teaching. Currently a Social Media and Content Specialist at Equinet Academy, he applies real-world experience in digital marketing, content strategy, and analytics to his training. In this program, James guides learners in mastering prompt engineering techniques for generative AI tools, showing how carefully crafted prompts can drive higher-quality outputs in content creation, branding, and marketing campaigns.

Allen Wong: Allen Wong is a digital marketing strategist and ACLP-certified trainer with a strong track record in analytics-driven campaigns, having generated over $5 million in revenue through data-centric strategies. As CEO and founder of Medistation Pte. Ltd., he has worked across multiple industries to design and execute impactful digital marketing and e-commerce strategies. His expertise spans SEO, customer engagement, and generative AI applications, where he focuses on applying technology to boost visibility and drive measurable results.

In this course, Allen leverages his deep experience in AI-powered marketing and automation to teach learners how to design prompts that maximize output quality from generative AI systems. His hands-on approach emphasizes real-world business applications such as campaign design, personalized content generation, and customer engagement strategies. By combining strategic marketing insight with technical knowledge of AI, Allen empowers participants to confidently use prompt engineering to enhance digital creativity and business impact.

Tan Woei Ming: Tan Woei Ming is a data scientist and AI engineer with more than 15 years of experience in machine learning, deep learning, and intelligent automation. Holding a Master’s in Intelligent Systems from the National University of Singapore and a First-Class Honours in Electrical and Electronic Engineering from Nanyang Technological University, he has led multiple AI-driven process optimization and predictive analytics projects in the semiconductor industry. His work integrates data science, neural networks, and computer vision to create scalable, intelligent solutions for enterprise applications.

In “Mastering Prompt Engineering for Generative AI Content Creation,” Woei Ming teaches participants how to leverage the power of generative AI through effective prompt design and optimization. His sessions focus on understanding LLM behavior, crafting structured prompts, and applying AI models for real-world creative and analytical tasks. By combining deep technical knowledge with practical experimentation, he helps learners master prompt engineering techniques that enhance creativity, precision, and productivity in generative AI workflows.

Teddy Yip Fook Khin: Teddy Yip is a leadership and communication coach with over 20 years of experience in professional training, business development, and technology integration. He has facilitated workshops across corporate and public sectors, focusing on digital transformation, communication strategies, and AI literacy for modern workplaces. With a strong background in client engagement and process innovation, Teddy blends human-centered thinking with digital tools to drive learning and performance outcomes.

In “Mastering Prompt Engineering for Generative AI Content Creation,” Teddy focuses on helping professionals develop practical prompt engineering skills for creativity, communication, and business innovation. His sessions explore real-world applications of AI content generation, from crafting marketing narratives to automating communication workflows. By merging his expertise in training and AI adoption, he empowers learners to effectively harness GenAI tools to produce engaging, high-quality, and purpose-driven content.

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