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WSQ - Customer-Centric Branding and Communication Tactics

WSQ - Customer-Centric Branding and Communication Tactics

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This WSQ course equips learners with essential branding and communication strategies focused on aligning brand messaging with customer insights and stakeholder expectations. Participants will learn to craft compelling brand concepts that emphasize product or service value, while effectively managing internal and external stakeholder communication. The course covers how to assess brand reputation across social media and digital platforms, enabling learners to draft branding messages that resonate with target audiences.

Through active listening and data collection techniques, learners will evaluate customer perceptions and campaign outcomes to enhance brand strategy. They will also plan and execute integrated marketing and PR initiatives that are consistent with the brand's identity and organizational goals. By monitoring key performance indicators and brand success metrics, learners will develop actionable recommendations to improve future branding and public relations effectiveness.

Learning Outcomes

By end of the course, learners should be able to:

LO1: Draft brand communication concepts that address stakeholder needs and highlight product or service benefits effectively.
LO2: Document customer insights and brand feedback using listening strategies to evaluate influence on brand reputation.
LO3: Execute marketing and public relations initiatives that align with brand positioning to boost brand awareness.
LO4: Monitor brand performance using indicators and recommend enhancements for public relations campaign effectiveness.

Course Brochure

TBD

Skills Framework

This course follows the guideline of ICT-SNM-3002-1.1: Brand Management under ICT Skills Framework

Certification

Certificate of Completion from Tertiary Infotech - Upon meeting at least 75% attendance and passing the assessment(s), participants will receive a Certificate of Completion from Tertiary Infotech.
OpenCerts from SkillsFuture Singapore - After passing the assessment(s) and achieving at least 75% attendance, participants will receive a OpenCert (aka Statement of Achievement) from SkillsFuture Singapore, certifying that they have achieved the Competency Standard(s) in the above Skills Framework.

WSQ Funding

WSQ funding is only applicable to Singaporeans and PR. Subject to eligibility, the funding support is subjected to funding caps.

Effective for courses starting from 1 Jan 2024
Full Fee	GST	Nett Fee after Funding (Incl. GST)
		Baseline	MCES / SME
$1,000.00	$90.00	$590.00	$390.00

Baseline: Singaporean/PR age 21 and above
MCES(Mid-Career Enhanced Subsidy): S'porean age 40 & above

Upon registration, we will advise further on how to tap on the WSQ Training Subsidy.

You can pay the nett fee (after the WSQ training subsidy) by the following :

SkillsFuture Enterprise Credit (SFEC)

Eligible Singapore-registered companies can tap on $10000 SFEC to cover out-of-pocket expenses.Click here to submit SkillsFuture Enterprise Credit

SkillsFuture Credit (SFC)

Eligible Singapore Citizens can use their SFC to offset course fee payable after funding but the $4,000 Additional SFC (Mid-Career Support) cannot be used. Click here for SkillsFuture Credit submission

PSEA

Eligible Singapore Citizens can use their PSEA funds to offset course fee payable after funding.

To check for Post-Secondary Education Account (PSEA) eligibility for this course, Visit SkillsFuture (course code: TGS-2026061321)

Scroll down to “Keyword Tags” to verify for PSEA eligibility.
If there is “PSEA” under keyword tags, the course is eligible for PSEA.

Once you are eligible for PSEA, please download and fill up the PSEA Withdrawal Form and email to us.

Course Code: TGS-2026061321

Post-Course Support

We provide free consultation related to the subject matter after the course.
Please email your queries to enquiry@tertiaryinfotech.com and we will forward your queries to the subject matter experts.

Course Cancellation/Reschedule Policy

You can register your interest without upfront payment. There is no penalty for withdrawal of the course before the class commerce.
We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% for any paid amount.
Note the venue of the training is subject to changes due to availability of the classroom

Course Details

LU1: Stakeholders and Organization

T1: Internal and external stakeholders influencing the brand
T2: Types of external audience
T3: Draft branding designs and ideas highlighting the product or service's attributes and benefits
T4: Assess organisation's reputation on social media and other platforms

LU2: Customer Influence

T1: Perceptions of customers of the brand, products and services
T2: Importance of the customer in influencing the brand reputation
T3: Document customer reception to brand and outcome of branding campaigns
T4: Perform active listening from customer to understand customer's perspective of the organisation

LU3: Branding in Marketing

T1: Basics in branding
T2: Role of branding in marketing
T3: Execute branding campaigns, events and activities to increase brand awareness
T4: Execute public relations campaigns in alignment to brand positioning strategies, operational plans and budget

LU4: Branding Effectiveness

T1: Measures or indicators of organisation's reputation on different platforms
T2: Indicators of successful branding
T3: Public relations tactics
T4: Monitor the success of the brand against Key Performance Indicators (KPI)
T5: Provide suggestions to improve public relations campaign effectiveness

Course Info

Promotion Code

Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.

Minimum Entry Requirement

Knowledge and Skills

Able to operate using computer functions
Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

Positive Learning Attitude
Enthusiastic Learner

Experience

Minimum of 1 year of working experience.

Target Age Group: 18-65 years old

Minimum Software/Hardware Requirement

Software:

TBD

Hardware: Window or Mac Laptops

Job Roles

Brand Manager
Marketing Executive
Communications Manager
Public Relations Executive
Corporate Communications Specialist
Marketing and Branding Consultant
Customer Insights Analyst
Digital Marketing Executive
Advertising Executive
Social Media Manager
Stakeholder Engagement Officer
Marketing Communications Officer
Brand Strategist
PR Campaign Manager
Client Relationship Executive
Content Marketing Specialist
Customer Experience Manager
Media Relations Executive
Product Marketing Manager
Reputation Management Consultant

Trainers

Kishori Chaudhari: Kishori Chaudhari is an accomplished educator, trainer, and communication specialist with extensive experience in developing and delivering customer-focused learning solutions. Holding a Master of Arts in TESOL, a Bachelor’s degree in Speech and Language Therapy from the University of Manchester, and multiple professional certifications including the WSQ Advanced Certificate in Learning and Performance (ACLP) and the WSQ Diploma in Design and Development of Learning for Performance (DDDLP), Kishori brings a strong foundation in adult learning and communication sciences. Her career spans roles as a learning solutionist, assessor for SSG-funded certifiable courses, and trainer across diverse sectors, where she has supported enterprises navigating transformation by aligning communication strategies with performance needs.

Beyond her academic and training expertise, Kishori has cultivated a rich professional background in service excellence, branding, and customer engagement. Her career highlights include experience as a leading stewardess with Singapore Airlines, where she honed skills in premium customer service, as well as a background in the food and beverage industry as a sous chef at Rang Mahal, where she oversaw quality, consistency, and customer satisfaction. Combined with her certifications in speech, drama, and communication from prestigious institutions such as the London Academy of Music and Dramatic Arts (LAMDA) and the London College of Music (LCM), she integrates creativity, empathy, and practical techniques into her training. Kishori’s unique blend of communication expertise, service excellence, and adult training pedagogy positions her to guide learners in mastering customer-centric branding and communication tactics that build trust, enhance brand value, and strengthen customer relationships

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About Us

Tertiary Infotech Academy, established in 2012, is a leading skills-based training provider dedicated to supporting Singapore’s Industry 4.0 transformation. We are a registered Private Education Institute (PEI), offering Diploma and Advanced Certificate programs in Cyber Security and Artificial Intelligence.

As a strong advocate for professional and lifelong learning, we are a WSQ and IBF Approved Training Organisation (ATO). We also serve as an Authorized Training Partner for major global technology and certification bodies, including Microsoft, CompTIA, AWS, Pearson VUE, Autodesk, Linux Foundation.

In addition, our academy is both a Pearson VUE, Kryterion, PSI Authorized Test Centers enabling learners to access industry-recognized examinations in a convenient and professional environment.

Training Grants and Subsidies

WSQ: Company and Singaporeans/PR can apply WSQ 70-90% funding depending on eligibility
SkillsFuture Enterprise Credit (SFEC) - Eligible Singapore-registered companies can tap on $10000 SFEC to cover up to 90% of out-of-pocket expense
SkillsFuture Credit: All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses.
IBF-STS Companies and Singaporeans/PR can apply IBF-STS 70-90% funding depending on eligibility
UTAP: NTUC members enjoy 50% subsidy for unfunded course fee support for up to $250 each year when you sign up for courses supported under UTAP
PSEA: Individual can pay using using their Post Secondary Education Account