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Course Details
Topic 1: Understanding Service Branding and Its Business Impact
- Role of service branding in an organization’s branding strategy
- Importance and benefits of service branding initiatives
- Impact on business performance and competitive advantage
Topic 2: Developing an Appreciation for Service Branding
- Exploring real-world examples of service branding success
- Identifying how service branding creates a competitive advantage
- Appreciating service branding’s role in market differentiation
Topic 3: Service Branding Communication Strategy & Customer Experience
- Understanding an organization’s branding strategy and its role in service branding
- Frameworks for developing and implementing a service branding strategy
- Strategies to champion service brand adoption
- Differentiating service brands for a competitive advantage
Topic 4: Evaluating the Impact of Service Branding Initiatives
- Methods for evaluating service branding effectiveness
- Measuring the impact on business performance
- Key metrics for assessing branding success
Course Info
Promotion Code
Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.
Minimum Entry Requirement
Knowledge and Skills
- Able to operate using computer functions
- Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
- Positive Learning Attitude
- Enthusiastic Learner
Experience
- Minimum of 1 year of working experience.
Target Age Group: 21-65 years old
Minimum Software/Hardware Requirement
Software:
You can download and install the following software:
Hardware: Windows and Mac Laptops
Job Roles
- Brand Manager
- Marketing Director
- Customer Experience Manager
- Business Development Manager
- Service Branding Consultant
- Digital Marketing Specialist
- Public Relations Executive
- Corporate Communications Manager
- Product Marketing Manager
- Market Research Analyst
- Advertising Strategist
- Sales and Marketing Manager
- Social Media Marketing Manager
- Content Marketing Strategist
- Customer Success Manager
- Entrepreneur / Business Owner
- UX/UI Designer (Brand Experience)
- Retail Marketing Manager
- Franchise Development Manager
- Loyalty Program Manager
Trainers
Ferris Kwok: Ferris Kwok is a ACTA certified trainer. He specializes in designing and building Electronic prototypes. He also conducts experiential workshops for the public and in schools on Electronics, Coding, Arduino / Microcontroller prototyping, Robotics and Multi-rotor aircrafts (Drones). He is a practitioner who preaches what he teach; linking concepts taught to systems that he designed and built for commercial clients and installed in places such as Singapore Airport and Science Centre Singapore. He is also a loyal advocate of Maker Faire and had supported the local edition organized by Science Centre Singapore (from 2012) via a Maker booth throughout all 8 editions. Together with a collaborator providing event and training services, he have exhibited at Maker Faire Bay Area (USA) and Maker Faire Shenzhen (China).
Tan Woei Ming: Tan Woei Ming is ACLP certified trainer. He graduated from Nanyang Technological University, School of Electrical and Electronic Engineering, He has a MASTER OF INTELLIGENT SYSTEM from NUS. He has worked as DATA SCIENCE LEAD and DATA SCIENTIST in Micron Technologies.
Richard Wan: Richard Wan is a ACTA certified trainer. Richard Wan has more than 30 years of experience in software development in various computer disciplines, including computer vision, communication and digital publishing.
Technical expertise includes: Windows, Linux developments with C, C++, Delphi (Object Pascal), Visual Studio, OpenCV. Embedded system programming including microcontrollers, Arduino, Pi, BeagleBone etc.
Ken Yuen: Ken Yuen is a ACTA certified trainer. He has more than 10 years of experience working as an instructor, Application Development Engineer, Technical Consultant and Project Manager. He is an MOE-Registered Instructor teaching STEM programs for past 3 years such as Arduino, Micro:bits and robotics to schools and libraries based on the smart nation initiative roadmap.
He completed his Diploma in Electronic Engineering at Singapore Polytechnic and graduated with Bachelor of Electrical and Electronics Engineering from Nanyang Technological University and certified PMP (Project Management Professional).
Shahul Maricar: Shahul Maricar is a certified trainer. Shahul H. Maricar has been a content developer and webmaster, building educational websites and applications with HTML, CSS and JavaScript. He then served as an IT analyst, writing programs for automating custom workflows as well as data extraction and analysis in the healthcare field.
He is currently a freelance educator and is actively involved with development projects in game programming, computer-aided design and computer graphics.
Customer Reviews (44)
- Trainer should prepare the codes for each project example before hand Review by Course Participant/Trainee
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1. Trainer should prepare the codes for each project example before hand and given to trainee at the start of lesson, this save time.1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
2. I was expecting the training will cover more on the theory parts on the GUI and comms (explain of codes), instead of doing sample project. (Posted on 1/9/2017) - Will Recommend Review by Course Participant/Trainee
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It will be useful to show some examples of the practical application. (Posted on 9/5/2016)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Will Recommend Review by Course Participant/Trainee
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Nil (Posted on 9/2/2016)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Will recommend Review by Course Participant/Trainee
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Include sonar sensor and more wires in the kit given to particpants.1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
Trainer is friendly and sincere (Posted on 9/1/2016)
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