Course Details
Topic 1: Who We Are and What We Do – Understanding Customers & Customer Service
- Who Are Customers? (internal/external)
- What is Customer Service?
- Who Are Customer Service Providers?
Topic 2: Establishing Your Attitude
- Appearance Counts!
- The Power of a Smile
- Staying Energized
- Staying Positive
Topic 3: Identifying and Addressing The Customer’s Needs
- Understanding the Customer’s Problem
- Staying Outside the Box
- Meeting Basic Needs
- Going the Extra Mile
Topic 4: In-Person Customer Service (Face to Face)
- Dealing With At-Your-Desk Requests
- The Advantages and Disadvantages of In-Person Communication
- Using Body Language to Your Advantage
Topic 5: Giving Customer Service over the Phone
- The Advantages and Disadvantages of Telephone Communication
- Telephone Etiquette
- Tips and Tricks
Topic 6: Providing Customer Service via Email
- The Advantages and Disadvantages of Email Communication
- Understanding Netiquette
- Tips and Tricks
- Examples: Chat or e-mail
Topic 7: Generating Return Business with Better Customer Service
- Following Up from Customer Feedback
- Addressing Customer Complaints
- Turning Difficult Customers Around
Topic 8: Recovering Difficult Customers
- De-Escalating Anger
- Establishing Common Ground
- Setting Your Limits
- Managing Your Own Emotions
Topic 9: Understanding When to Escalate
- Dealing with Vulgarity
- Coping with Insults
- Dealing with Legal and Physical Threats
Course Info
Promotion Code
Promo or discount cannot be applied to WSQ courses
Minimum Entry Requirement
Knowledge and Skills
- Able to operate using computer functions
- Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
- Positive Learning Attitude
- Enthusiastic Learner
Experience
- Minimum of 1 year of working experience.
Minimum Software/Hardware Requirement
Software:
You can download and install the following software:
Hardware: Windows and Mac Laptops
Job Roles
- Customer Service Executive
- Customer Experience Manager
- Front Desk Officer
- Call Center Agent
- Client Relations Specialist
- Sales Support Officer
- Operations Coordinator
- Retail Service Associate
- Hospitality Service Officer
- Customer Support Analyst
- Account Manager
- Service Quality Specialist
- E-commerce Customer Support
- Technical Support Representative
- CRM Specialist
- Help Desk Analyst
- Customer Success Manager
- Business Development Executive
- Telemarketing Specialist
- Feedback and Resolution Officer
Trainers
Tan Teck Hwa - Tan Teck Hwa brings extensive professional experience in business management, customer relations, and service leadership, with a proven track record of helping organizations strengthen client satisfaction and operational excellence. His career includes guiding teams through change management, process improvements, and customer-focused strategies that enhance business outcomes. He is deeply familiar with service quality standards and WSQ competency frameworks, making him well-positioned to help learners meet professional benchmarks in customer service.
In his role as a trainer, Tan emphasizes practical techniques for handling diverse customer situations, from service recovery to exceeding expectations. His teaching highlights the link between frontline service performance and organizational competitiveness, enabling participants to see customer service as a strategic business driver. Learners gain not only customer-facing skills but also insights into aligning service practices with business goals, productivity, and long-term growth.
Teddy Yip - Teddy Yip brings over 20 years of professional experience in corporate sales, relationship management, and service operations. His career includes roles as a Relationship Manager sustaining long-term HNW client relationships , a Sales Leader managing key B2B accounts , and a Regional Support Consultant managing customer expectations and improving service ratings. He combines this frontline experience with deep expertise in process optimization, holding a Lean Six Sigma Master Black Belt , which he has used to drive continuous improvement in field services and customer support.
Allen Wong - Allen Wong is a forward-thinking Digital Marketing Strategist with a strong track record of boosting business growth by enhancing customer engagement. His expertise lies in leveraging modern technology, including Marketing Analytics, AI, CRM, and Social Media Management, to create personalized customer experiences. His background spans managing e-commerce brand presence, B2B/B2C lead generation, and optimizing the digital user experience (UI/UX), demonstrating a deep understanding of the modern customer journey.
As an ACLP-certified trainer , Allen emphasizes a data-driven approach to customer service, teaching learners how to turn complex data into actionable insights. He bridges the gap between marketing and service, showing participants how to use digital tools like CRM, email, and social media to build relationships and manage customer interactions effectively. Learners will gain practical skills in using technology to understand customer behavior, personalize communications , and ultimately drive loyalty and revenue.
Riley Goh - Riley Goh is a professional Trainer, Program Designer, and Facilitator who believes that "genuine connections" and "meaningful conversations" are the foundation of business success. Her expertise lies in community building and authentic communication, demonstrated by her experience developing a community of over 130 members and teaching "authentic sales strategies" to business owners. This, combined with her experience as a Financial Advisor, gives her a strong foundation in building client trust and understanding diverse customer needs.
Holding the WSQ Advanced Certificate in Learning and Performance (ACLP 2.0), Riley excels at creating engaging and interactive learning environments. She utilizes methodologies like "Serious Games" to help participants master the art of authentic communication and build genuine rapport. Learners will gain practical skills in connecting with people , handling conversations with clarity and confidence , and transforming routine customer interactions into opportunities for building lasting, meaningful relationships
Customer Reviews (16)
- will recommend Review by Course Participant/Trainee
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. (Posted on 6/19/2024)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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. (Posted on 6/19/2024)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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. (Posted on 6/19/2024)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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. (Posted on 6/19/2024)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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. (Posted on 6/19/2024)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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. (Posted on 6/19/2024)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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. (Posted on 6/19/2024)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - might recommend Review by Course Participant/Trainee
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. (Posted on 6/19/2024)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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. (Posted on 6/19/2024)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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Have more time for training (Posted on 2/6/2024)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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. (Posted on 2/6/2024)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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. (Posted on 2/6/2024)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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. (Posted on 2/6/2024)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - will recommend Review by Course Participant/Trainee
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Longer time1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment
Have more time for training (Posted on 2/5/2024) - will recommend Review by Course Participant/Trainee
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Extend the learning time. 1 day to rushing. 2 days will be nice (Posted on 2/5/2024)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment - Instructor is great! Teaching with passion Review by Course Participant/Trainee
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Instructor is great! Teaching with passion (Posted on 2/5/2024)1. Do you find the course meet your expectation? 2. Do you find the trainer knowledgeable in this subject? 3. How do you find the training environment








