Agentic AI for Digital Marketing and Advertising

Topic 1: Foundations of Agentic AI for Marketing

• What Agentic AI is and how it transforms digital marketing
• Architecture of an autonomous marketing pipeline
• Designing goal-driven marketing agents
• Tool stack overview (LLMs, APIs, scraping tools, image/video generators, schedulers)
• Data flow from research → content → campaign → optimization
• Brand voice, compliance, and AI guardrails

Topic 2: Automated Trend Discovery & Viral Content Research

• Building an AI pipeline to search the internet for trending topics
• Monitoring news, blogs, Reddit, X, TikTok, and industry sources
• Ranking and filtering viral content automatically
• Extracting hooks, hashtags, and emotional triggers
• Structuring trend insights for content generation
• Scheduling automated daily or weekly trend reports

Topic 3: AI Content Creation & Multimedia Automation

• Generating high-performing social media posts using LLMs
• Adapting copy for Facebook, Instagram, LinkedIn, and X
• Generating branded images using Nano Banana
• Prompt engineering for consistent brand tone
• Automatically creating short-form videos for Facebook
• Script generation, voiceover creation, captions, and formatting
• Auto-posting to social media via APIs and scheduling tools

Topic 4: Creating and Launching AI-Driven Marketing Campaigns

• Designing structured marketing campaigns using AI agents
• Defining campaign objectives, audience segments, and KPIs
• Generating campaign messaging and content variations
• Creating ad creatives (copy + images + video)
• Building automated content calendars
• Launching campaigns across multiple platforms
• Coordinating organic and paid marketing strategies

Topic 5: Agentic AI for Social Media Performance Monitoring

• Connecting to platform analytics APIs
• Automatically collecting engagement metrics (CTR, reach, shares, comments)
• Performing sentiment analysis on audience feedback
• Identifying high-performing content patterns
• Detecting underperforming posts
• Creating automated dashboards and reports
• Feeding insights back into the content generation system

Topic 6: Agentic AI for Advertising Optimization & Scaling

• Integrating with Facebook Ads and Google Ads APIs
• Monitoring ad spend, impressions, conversions, and ROI
• Detecting anomalies and performance drops
• Automatically adjusting targeting and budgets
• Generating A/B testing variations using AI
• Scaling campaigns across multiple products or clients
• Designing a fully autonomous marketing optimization loop

Promotion Code

Your will get 10% discount voucher for 2nd course onwards if you write us a Google review.

Minimum Entry Requirement

Knowledge and Skills

• Able to operate using computer functions
• Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)

Attitude

• Positive Learning Attitude
• Enthusiastic Learner

Experience

• Minimum of 1 year of working experience.

Target Age Group: 18-65 years old

Minimum Software/Hardware Requirement

Software:

TBD

Hardware: Window or Mac Laptops

• Digital Marketing Manager
• AI Marketing Strategist
• Social Media Marketing Specialist
• Performance Marketing Analyst
• Advertising Operations Manager
• Content Automation Specialist
• Paid Media Specialist
• Marketing Automation Engineer
• Growth Marketing Manager
• Campaign Manager
• SEO and SEM Specialist
• Brand Marketing Strategist
• Digital Advertising Analyst
• Marketing Data Analyst
• Creative Technologist
• Programmatic Advertising Specialist
• Social Media Analytics Manager
• AI Solutions Consultant
• Marketing Technology Manager
• Digital Transformation Specialist

Truman Ng: Truman Ng is a ACTA certified trainer that graduated with Bachelor Degree in Electrical Engineering from NUS in year 2002. He designed Artificial Intelligence (AI) controller for DC-DC Power Convertor by using Fuzzy Logic and Neural Network (NN) as his university Final Year Project.

Truman has over 15 years project experiences across Database & Web Design, PLC machinery, Data Center Design , Structure Cabling System(SCS) and Enterprise Network Design and Implementation. He used to be a network architect for Hewlett Packard, working with a group of virtual team from the US in handling network design and projects in the States.

Truman is the founder of Nexplore (S) Pte Ltd. He provides solutions of Cloud SaaS, IaaS & PaaS and Software Defined Network (SDN), VoIP and Internet Security. He was engaged by Huawei Global Training Center to provide 60+ consultations and trainings for Internet Service Providers(ISP) from Malaysia, Singapore, Brunei, Philippines, Australia, Poland, Iran, South Africa, Swaziland, Cote Dlvoire, Syria, Uzbekistan, New Zealand and countries over the world.
As achievement, Truman has successfully completed 100+ IT network projects for Bank, Hotel and Factory within 5 years.
Truman is certified in PMP, Cisco CCNP, CCIP, CCDP, HP Ase and Huawei HCNP, HCIE R&S, HCNA Cloud, HCNA Security, etc.

Anil Bidari: Anil  is a ACLP certified trainer. He is an Enterprise Cloud and DevOps Consultant , responsible for  helping clients to move Virtual data centre to Private Cloud based on OpenStack and Public Cloud ( AWS, Azure and Google cloud) . Consulting and training experience on Devops tool chain like github , Jenkins, Sonarqube, Docker & kubernetes, Cloud foundry, Openshift, Ansible and SaltStack. Lot of my Role is involved design and implementation of a solution and training